19 Gamification Trend Articles for 2013

game - ChessWhat is Gamification you ask?  Gamification is applying game-design to non-game applications.  The main objective is influence employee or customer behavior in order to motivate them, in a fun and entertaining way, to solve a problem or execute a business process.  There are many potential applications of Gamification across all business processes.  Gartner has said that they believe 70% of the Fortune 2000 corporations will have implemented a Gamification application by 2014.  Market leaders include Badgeville and BunchBall.  Other companies in the space include Crowdfactory, Gamify.it, Hoopla, Kudos, ObjectiveLogistics and Rypple (a salesforce.com company).

The following is a list of articles and blog posts I have uncovered in my research that discuss the potential for Gamification in 2013.



Source Title of Article / Blog Post
Cisco A Gamified Cloud In 2013
ClickZ Your 2013 Marketing Goal – Gamification
CopperFox Marketing Is gamification the hottest digital trend for 2013?
Destination CRM Blog Badgeville CEO Kris Duggan’s 2013 Gamification Predictions
ECommerce Times Gamification Brings In Serious Business
Frankwatching Gamification in 2013:  going up or going down?
Gamification Corp Top Articles for Enterprise Gamification in 2012
GCO Why You Shouldn’t Ignore Gamification in 2013
Hoopla.net Gamification Trends for 2012 (video)
Landor Trend One: Gamification
MyGamification.com Understanding Gamification Trends
notperfectbutcommitted.com Technology trends – Gamification of Applications
Rise Interactive Use Gamification to Inspire Your Employees in 2013
Talentim HR Trends. No.4: Gamification
The Economist Gamification
VentureBeat Five predictions on where gamification is going next
VentureBeat Play to win: 7 steps to making gamification work in enterprise
VentureBeat The DeanBeat Game industry predictions for 2013
Yahoo (Yyoga Press Release) Gamification is the Key to Fitness Motivation in 2013