MS and Google: Searching Social Media

Searching for information is so much a part of my job.  Frequently when on an intense research project, I find myself day dreaming of search keyword string being entered into the Google search bar.  But over the past year, I’m increasingly finding myself using other search engines that crawl the social media sites.  I now have a list of about 15 social search engines that I use depending on what type of information I am looking for.

As social computing technology continues to result in growth of social networking and social media sites, searching for content on all these sites is becoming more and more important.  Social search is the next big thing in search engines and over the last week or so, there have been some big changes in the social search marketplace.

Both Google and Microsoft announced deals to improve their search engines.  Both Microsoft and Google both made deals with Twitter to include tweets in their real-time social search results.  But Microsoft did Google one better and announced it will also include content from Facebook. 

Microsoft’s Bing users will will be able to search Twitter status updates or navigate the most popular topics currently being discussed on Twitter via a tag cloud.  Bing will search the last seven days, of content and will be organized into 1) Tweets and 2) Frequently shared links

Google’s Social Search, still in beta, works off your Google profile (you have to opt-in) and prioritizes results from your friends' Twitter feeds, FriendFeed updates, Facebook pages, LinkedIn profiles, and Picasa libraries.  For more on Google search, check out this 3 minute video

These announcements signal that the big search engines have recognized the importance of social search to their future. As the social movement continues to grow and people's hunger for real-time content increases, search companies are actively looking to provide the most value and relevant search results.

For more information, here’s some recent articles about social search

Friday Gadget: The Spruce Whale – An aircraft we’ll see in 2095?

BlueWhaleI’ve been doing these Friday gadget posts for almost three years now.  For me, these Friday gadget posts are not only about having fun on a Friday, but have always been about imagining the future.  What types of products will future generations have that will make their life easier?  In addition, how will emerging technologies play?

For this week’s post, I found a concept by designer Reindy Allendra for an aircraft we might see in 85 years.  Randy calls it the WB-1010 but affectionately also calls it the Spruce Whale (named after the famous Spruce Goose).  He’s entered the design into a KLM design contest.

According to the design specs, the WB-1010 (named after the Wright Brothers)  will be constructed from material made of thin layers of metal and glass fibre. Other featured include:

  • Ability to harvest wind energy into electricity.
  • An extractable robotic stand would also be used during the craft’s vertical landings.
  • Seats for more than 1500 people.
  • It can reach speeds of over 600mph
  • Helium injected in the body makes the plane lighter

For more, see Randy’s post at Yanko Design here

IBM Weighs in on “The Future of the Consumer Products Industry”

cpbanner_hero IBM recently released a new Institute for Business Value whitepaper titled, "The Future of the Consumer Products Industry" which identifies the powerful macroeconomic, demographic and social trends that are driving deep changes across the CP industry.

For most of the 20th century, the CP industry grew largely by improving its ability to develop and sell products to a relatively affluent, homogenous market of shoppers, who responded in familiar and predictable ways to the traditional 4 Ps of price, product, place(ment) and promotion.

The CP industry of the future will be led by those companies willing to take bold, innovative steps to define the markets they serve, re-imagine the channels they use, and transform current business models, while executing flawlessly against six capabilities:

  • Globalization – Balancing market demands for localization with global/standard operating efficiencies
  • Differentiation – Deploying assets and processes to create sustainable differentiation
  • Integrated information – Integrating information to drive the business through insight
  • Innovation – Create and deliver offerings that go beyond consumer expectations
  • Consumer-centricity – Finding new ways to connect with consumers
  • Corporate responsibility – Integrating corporate responsibility into the organization's DNA.

In conjunction with the release of “The Future of the Consumer Products Industry”, IBM recently released the results of a research study that found Americans at all income levels are refusing to sacrifice quality, value and nutrition to save money on food, despite difficult financial conditions.

The study also revealed that the current economy has led U.S. shoppers to reassess the brands they purchase, the stores they patronize and their preferred packaging – all with an eye toward finding ways to save money. Respondents said that this in-store spending strategy would last beyond the recession.

The study was based on interviews with 4,000 U.S. residents across all income levels. Among the findings:

  • 72 percent of respondents are more concerned with quality than price while food shopping.
  • 90 percent of respondents said that value and nutrition will be of equal or greater importance when the recession ends.
  • 68 percent say nutrition is the most important consideration when food shopping.
  • 49 percent are shopping at multiple stores to get the best deals.
  • 35 percent of respondents said that they have changed grocery stores to save money.
  • 52 percent of consumers are reducing the volume of food they purchase from the grocery store.

For more informatoin

Google’s Top 20 Twitter Accounts

Here’s a list of the top twenty Google Twitter accounts, based on the number of followers that ID has. 


  • The following information was pulled on October 20, 2009. 
  • #DLSP represents the number of days since last the last post on Twitter.
  • The columns might not match up with the column headings all that well.  Seems to depend on the browser.
Category Account Description




General Google Google's main account 1,780,160 774 0
General YouTube for YouTube fans 163,883 1,101 0
General GoogleReader from Google's feed reader team 29,952 209 15
Ads AdSense for online publishers 29,931 103 5
General GoogleNews latest headlines via Google News 24,699 2,333 0
Earth GoogleMaps uses, tips, mashups 22,509 534 0
General Blogger for Blogger fans 22,248 461 0
General GoogleVoice updates & info on Google Voice 21,174 134 7
General GoogleAtWork solutions for workplace productivity 18,724 891 0
Developer GoogleResearch from Google's research scientists 14,637 66 61
General GoogleCalendar user tips & updates 12,972 93 0
Developer app_engine web apps run on Google infrastructure 12,880 176 5
Developer GoogleCode For Google developer products 10,638 88 6
Developer GoogleIO Google's largest annual developer event 8,830 258 0
General GoogleStudents news of interest to students 8,819 273 0
Earth GoogleEarth updates from the Google Earth team 7,724 130 0
Ads GoogleAnalytics insights for website effectiveness 7,552 33 4
Culture googlejobs the voice of Google recruiters 7,324 173 1
General iGoogle Google's personalized homepage 6,674 89 5
General GoogleImages Google visual image search 6,483 28 72

A Unique CrowdSourcing Event: The Smarter Cities Scan

Smarter CitiesDo you live in a large urban city or in one of the sprawling suburban environments on the fringes of a large city?

I wanted to make you aware of a really interesting collaboration / social media project launched recently in support of the Smarter Cities effort.  And I wanted to ask for you to participate if you have some time…and/or…ask you to invite people in your network that might want to participate.  Anyone interested in improving the quality of life in large / sprawling urban environments is invited to participate. 

The social media brainstorming project is called the Smarter Cities Scan (

For this exercise in collaborative innovation and hive intelligence to succeed, significant numbers of people need to contribute their diverse thinking over the next few months.  That will generate the very large, complex data set that can then be analyzed and processed into a useful model that can then be used to improve urban environments. 

You can find more information on how to participate is attached below.  For more detail behind this project, you can point people to this post   The Smart Cities Scan:  Let's build an open model with shared imagination and deep analytics

How to participate in the Smart Cities Scan

  • From the homepage – – simply click on Post Your Ideas to start contributing images, video, links, quotes, text or any combination of all of these.  You can even  submit a post by email, or via a mobile phone, by sending your thoughts and ideas to
  • You don’t need to have a Tumblr account to submit a post, but please include your city and country and any descriptive tags at the bottom of your post so that your ideas can be tagged for others to find. You can also easily create a free Tumblr account if you like this easy-to-use, multimedia microblogging tool.
  • You‘re always free to scan all posts, search on topics and tags, soak up some of Smarter Cities background and inspiration material in the about section, or find answers in our Help & FAQ section. 

If you want more information, send any suggestions, questions or problems to

Friday Gadget: Concept for a Harley in 2020

harley davidson concept

What will a Harley look like in 2020?   That’s what designer Miguel Cotto wanted to explore.   His resulting design is sleek and robotic. 

The 2020 Harley design is Cotto’s attempt to fast forward 10 years.   According to Cotto, the 2020 Harley will still have a large 883cc engine, with that solid brand sound of high revs and roars, but the traditional road hog will look entirely different.  Missing are today’s handlebars and spoke wheels.  The wheel hubs are said to be giant bearings.  And you can’t miss thinking that the orange color represents total transformation.

More pictures at Harley Davidson Circa 2020, which is on the Yanko Design website.  Yanko Design is a site that encourages designers to explore designs for the future.  If you spend some time on Yanko’s website, you’ll see there are all sorts of concept designs.

To me, this is more like a 2060 (or maybe even a 2100) design than a 2020 design.  From a technology perspective, I seriously doubt that embedded sensors, robotics, AI, and nanotechnology that looks to be a part of this whole design will be ready by 2020.  And from a brand image perspective, I don’t see Harley making such radical changes to their design over the next ten years…but perhaps you could make a case for 50 years from now. 

Want to get a feel for what it would be like to ride one of these things?  Check out the Official Tron Legacy Trailer and go for a 3 minute ride.

Joint IBM and Forrester Research Webinar: The Emergence of the Smarter Home

I heard through the grapevine about an upcoming webinar this week on the topic of Smart Home and thought I’d pass on the news to you.

image The idea of embedded intelligence in the home is certainly not new, but the cost of chips and special sensors keep coming down.  And as broadband networks are almost commonplace, The promise of the smart home is now coming to reality.  Smart devices connecting to services in the network enable a large range of new applications that can make our lives easier, safer, more economical, and healthier.  From increased entertainment choices to medical monitoring, remote security monitoring and management and energy management, these new services can enrich our lives.

There’s also an emerging market for service providers who can gain valuable intelligence and efficiencies by aggregating data in the network.  The most promising approach uses cloud technology in the network to provide the intelligence for the smart home.

The webinar features speakers from both IBM and Forrester Research and should provide a series of informative presentations and a lively round table discussion addressing technology trends, consumer demand, and the revenue opportunities for new services that enable the smarter home.

Topics to be covered during the webinar include:

  • How connectivity, intelligent appliances, smart TV, medical devices, enhanced security, etc. are coming together to revolutionize the home
  • About the growth opportunities not only for electronics manufacturers, but also for the media & entertainment, telecommunications, and energy & utility industries.
  • How the barriers to expansion will fall!

Featured Speakers:

  • Bruce A. Anderson, General Manager, Global Electronics Industry, IBM Corporation
  • Charles Golvin, Principal Analyst, Forrester Research, Inc.
  • Scott Burnett, Strategy & Business Development Director of IBM’s Digital Convergence Group


  • When:  October 15, 2008   9:00 am – 10:30 am EDT
  • Target Audience:    Electronics Industry C-Level and LOB Senior Executives
  • How to register:   Everyone must register to participate in the webcast. Click here to register for the webcast!


Global Location Trends Annual Report

Global Locations Trends A few days ago, IBM's Global Location Trends report-October 2009 was released. 

IBM’s Plant Location International services have been around for 50 years.  This IBM team provides advice to companies on their location decisions, covering all sectors and types of business functions.  Over the years, this team has acquired extensive expertise and knowledge on what shapes corporate investment decisions.  The team also works with government agencies worldwide for economic development and investment promotion in their efforts to improve and market their locations to investors.

Highlights from the 2009 Global Location Trends report include:

  • The economic recession clearly affected global investment activity: a decline of 25% in jobs created through foreign investment.
  • Various 'hot-spots' among the emerging markets were severely affected, as companies postponed or cancelled larger, risk bearing projects.
  • Stable, mature markets performed relatively better than the emerging markets, still attracting the smaller, consumer oriented projects, and being a safe choice for many consolidation projects (although the majority of these also showed overall decreases).
  • The widening of global investment continued. Despite the overall decrease in total investment, companies extended their search for markets, talents, and cost efficiency to new corners of the world. In particular, Africa continues to increase its share of global investment.
  • First indications for 2009 show that the above trends continue up until recently. Q3 and Q4 however clearly show signals of increasing activity. This is unlikely to lead shortly to similar numbers of new jobs as in recent record years, but shows that companies are beginning to change their focus to growth strategies again.

To find out more about IBM's Plant Location International team or to download the Global Location Trends report, visit the  IBM Global Location Trends website

Friday Gadget: Pumpkin Sensor Project

imageFor those of you hackers out there looking for a Halloween themed project.

Here is a quick project for an electronic Halloween pumpkin that will scare your guests as they approach.  A sensor embedded in the nose detects when people get close and can do anything you tell the sensor to do.  The project site I found has the pumpkin playing scary sounds and lighting up LEDs on the face. 

The sounds are stored on an SD card (like the one you use in your digital camera) so its easy to change and customize what the pumpkin says.  The project site says the code is very easy to modify if you want to change what happens. 

The project instructions seem well written and comes with lots of pictures to help you along the way.  Looks like an easy project for first time sensor hackers/programmers.

Singularity Summit: My Index To The Content

Singularity Summit(Nov. 3 Update:  Videos of presentations are now available at :

The Singularity Summit ( happened last weekend in NY.  You can check out what this conference was all about by watching the promo video.  During the two days of the conference there were over 30 speeches and panels.  Around 800 people attended. 

I could not attend (no travel budget), but I really did not need to.  As it turns out Blogging and Twittering is alive and well.  There’s a flood of information available for consumption.  You just have to search for it.   So I did do the searches…and having done so, I thought I’d share with you what I found. 

There were a few key bloggers who were liveblogging the event, including Ari Schulman (covered for The New Atlantis), Stuart Fox (covered for PopSci), David Wood (covered for dw2), Benjamin Peterson(covered for Sentient Developments), and Lisa Rein (covered for h+ magazine).  Ari Schulman did the best job.

Below you will find the agenda of the event as sourced from the Singularity site peppered with URL links to blog posts and other content that can provide you with opinions and key summaries from the individual speakers.  From what I can read, there will be videos posted at some point in the future of most if not all of the talks.  If and when that happens, I will post those links here as well.

Saturday, October 3

9:00 am  – Introduction – Michael Vassar, Singularity Institute

9:05 am  – Shaping the Intelligence Explosion – Anna Salamon, Singularity Institute

9:35 am  – Technical Roadmap for Whole Brain Emulation – Anders Sandberg, Future of Humanity Institute

10:00 am  – The time is now: As a species and as individuals we need whole brain emulation  -  Randal Koene, Fatronik-Tecnalia Foundation

10:25 am  -  Technological Convergence Leading to Artificial General Intelligence  -  Itamar Arel, University of Tennessee

11:10 am  -  Pathways to Beneficial Artificial General Intelligence: Virtual Pets, Robot Children, Artificial Bioscientists, and Beyond  -  Ben Goertzel, Novamente

11:35 am  -  Neural Substrates of Consciousness and the 'Conscious Pilot' Model  -  Stuart Hameroff, University of Arizona

11:55 am   -  Quantum Computing: What It Is, What It Is Not, What We Have Yet to Learn   -  Michael Nielsen

12:35 pm   -  DNA: Not Merely the Secret of Life  -  Ned Seeman, New York University

  • Could not find anyone who blogged this session.  Check out the Twitter section at end of this post for the Twitter feed.

Lunch Break as blogged by Ari N. Schulman:  Liveblogging the Singularity Summit

2:20 pm   -  Compression Progress: The Algorithmic Principle Behind Curiosity, Creativity, Art, Science, Music, Humor   -  Juergen Schmidhuber, IDSIA

3:00 pm   -  Conversation on the Singularity  -  Stephen Wolfram and Gregory Benford

3:30 pm   -  Simulation and the Singularity  -  David Chalmers, Australian National University

4:15 pm   -  Choice Machines, Causality, and Cooperation  -  Gary Drescher

  • Could not find anyone who blogged this session

5:05 pm  -  Synthetic Neurobiology: Optically Engineering the Brain to Augment Its Function  -  Ed Boyden, MIT Media Lab

5:30 pm   -  Foundations of Intelligent Agents   -  Marcus Hutter, Australian National University

5:55 pm   -  Cognitive Ability: Past and Future Enhancements and Implications  -  William Dickens, Northeastern University

6:30 pm  -  The Ubiquity and Predictability of the Exponential Growth of Information Technology  -  Ray Kurzweil, Kurzweil Technologies


Content providing a summary of Day 1 

Sunday, October 4th

8:00 am -  More than Moore: Comparing Forecasts of Technological Progress  -  Bela Nagy, Santa Fe Institute

  • Could not find anyone who blogged this session, but here are a few comments from Twitterland.
    • sandysantra: #SS09 Bela Nagy, Santa Fe Institute, comparing prediction methodologies of Moore, Goddard, Wright, Wright, Sinclair, Nordhaus.
    • vangeest: Sinclair better forecasting model than Moore's Law #ss09
    • sandysantra: #SS09 Day 2 attendees are getting the most hardcore statistical analysis (by Bela Nagy) that they've seen yet. 3-D "error mountain" graph!
    • Sarah_Hines: Nagy argued convincingly we should switch to a different functional form–wish he had talked a bit on the implications of switching. #ss09
    • danothebeach: Nagy has very interesting comparison between various predictors of growth #ss09
    • fboosman: couldnt get excited about Nagy's #ss09 talk. Any straight line on an exponential graph is still exponential growth.

8:20 am   -  The "Petaflop Macroscope"  -  Gary Wolf, Wired Magazine

  • Could not find anyone who blogged this session, but here are a few comments from Twitterland.

8:40 am   -  Collaborative Networks In Scientific Discovery  -  Michael Nielsen

  • Could not find anyone who blogged this session, but here are a few comments from Twitterland.
    • troed: M Nielsen on collaborative science. This is how we'll create new exponentials. #ss09
    • sandysantra: #SS09 Michael Nielsen on crowdsourcing, with some amazing insights on development of Linux, Wikipedia, and crowdsourcing math problems.
    • dw2: Michael Nielsen reviews Fields medallist Tim Gowers experiment in collaborative mathematics & open source methods to advance science #ss09
    • ENextMag: Michael Nielsen, quantum maestro, concludes with the all-important question for evolutionaries: "How can cultural change be achieved?" #ss09
    • Sarah_Hines: Most excellent overview of open source/crowd-sourced scientific collaborations by Neilson. Would like to rewatch when published #ss09.

9:00 am   -  How Does Society Identify Experts and When Does It Work?   -  Robin Hanson, George Mason University

  • Could not find anyone who blogged this session, but here are a few comments from Twitterland.
    • sandysantra: #SS09 Robin Hanson opens his talk with a drive-by attempt to define the Singularity–first speaker to get even close.
    • positiveneuro: "Don't expect academics to study your 'silly' question if it makes them look less impressive to their colleagues." -Robin Hanson #ss09
    • j2d3: #ss09 hansom skewers academia: knowledge production merely a side effect; academia primarily concerned with narcissistic affiliations
    • sandysantra: #SS09 Robin Hanson takes the biggest risk of the summit yet: taking to task academia head-on.
    • Sarah_Hines: This morning's lineup has been good. Hanson added something new to the conversation. #ss09 (will want to rewatch this presentation on video)

9:20 am   -  Future of Scientific Method Panel -  Gary Wolf, Michael Nielsen, Robin Hanson. Moderator: James Jorasch

10:15 am  -  Artificial Biological Selection for Longevity  -  Gregory Benford, University of California- Irvine

10:40 am   -  Critics of the Singularity  -  Ray Kurzweil, Kurzweil Technologies

11:10 am   -  The Finger of AI: Automated Electrical Vehicles and Oil Independence  -  Brad Templeton, Electronic Frontier Foundation

1:15 pm   -  The Fallibility and Improvability of the Human Mind  -  Gary Marcus, New York University

1:40 pm  -  Macroeconomics and Singularity  -  Peter Thiel, Clarium Capital Management

2:20 pm   -  Venture Capitalist Panel: Peter Thiel, David Rose, Mark Gorenberg. Moderator: Robert Pisani

3:15 pm   -  The Singularity and the Methuselarity: Similarities and Differences  Aubrey De Grey, SENS Foundation

3:40 pm  -  Cognitive Biases and Giant Risks  -  Eliezer Yudkowsky, Singularity Institute

4:10 pm  -  Discussion: Eliezer Yudkowsky, Aubrey De Grey, Peter Thiel. Moderator: Michael Vassar

4:40 pm   -  How much it matters to know what matters: A back of the envelope calculation  -  Anna Salamon, Singularity Institute

Blog Post by Ari N. Schulman:  "How much it matters to know what matters"

Day 2 Summaries

Conference Recaps

Content that provides a review of the whole conference



In Closing

The conference organizers made a feeble attempt to launch a Facebook page for the event.  It looks like it never took off.

If I hear of anything else, I will update this post (Nov. 3 Update:  Videos of presentations are now available at :

Thoughts On B2B Social Media Adoption Factors and Implications

Just some thoughts on the trend towards social computing and the implications it will have….

Trends Driving The Adoption of Social Media/Social Computing

  • Consumerization of IT: Technology is trickling into the enterprise from consumers who are using cutting-edge IT at play – “Web 2.0”
  • Multi-Generational Workforce – As older generations (Baby Boomers) exit the workforce, younger – very different ones – (Gen X, Gen Y – a.k.a. Millennials) enter.
  • Extreme Competition – Quickening pace of globalization creates both new markets and new competitors
  • Next Wave of the Web – Web 2.0 is representing a wave of intense innovation with rich participatory models & programmability.
  • Social Networks – Technology & services that create unique profiles, map out relationships, & leverage personal connections.
  • Innovation Networks – New business model that enables firms to match their demand for innovation with global talent
  • Next Era of the Digital Age – Connecting & monitoring of products & devices.
  • Virtual Worlds – Virtual realities (Second Life) have peaked in hype.  Do they still represent a real-world opportunity?

Audiences Are Taking Control Over The Messages

  • Audiences don’t always trust traditional messages and channels
    • Dismissive of “corporate spin,” the “organizational voice”
    • Credibility shifting to individual voices — personal influence is personal!
  • Audiences are taking control of the message and the medium
    • Individuals are participating and becoming highly influential
    • Organizational role becoming that of influencer as much as authority
    • Dialogue is now a critical element for outreach
    • Does your product do what you say? Is it a promise kept or broken?
    • Transparency is everything.
    • Audiences have more choices than ever before
    • There are about 23,000 daily newspapers and news periodicals around the world. 
    • There are a few hundred million blogs worldwide

Implications for Marketing Strategists

  • An active conversation is being held about your brand in the marketplace.  All brands should want (and need) to participate in and influence the conversation taking place about products and services.
  • Online communities are plentiful, large and efficient.  Representation ranges from Business Partners to enterprise-focused technology buyers and influencers to media to analysts to other bloggers
  • Social media tools allow us to hear, first-hand, from our clients and prospective clients.  The opportunity to listen and collect intelligence is immense. Potential to influence product requirements and functions, GTM strategy, sales, support, etc.
  • The potential for community among loyalists is profound. Customers talk to one another.  Empower them to be your best advocates. They are your living case studies.

Key Steps in any Social Media Strategy

  • Monitor. Listen to the market conversation to better understand your current position in the marketplace. Understand what the marketplace is (or isn’t) saying about your brand, product, service, etc. Start to understand the tone and impact of that conversation. Begin identifying areas of opportunity for helping shape that conversation and to gather valuable market intelligence
  • Identify and Engage. Identify and engage key influencers who are influencing the market conversation around your brand, product, or service. Establish some prioritization as to who is impacting the market conversation the most. Develop strategies for engaging those influencers through social media capabilities. Establish enduring and mutual productive relationships with the influencers. Empower their advocacy of your product or capability
  • Maximize Distribution. Maximize distribution and impact of key digital marketing assets. Ensure maximum portability and utilization of those assets. Ensure optimal exposure and forward mobility of key marketing messages into the marketplace. Share location of assets with all stakeholders to ensure the widest distribution of the central page and its associated assets.
  • Empower Advocacy. Build and foster brand loyalists and empower them to advocate on behalf of your brand. Build a sense of community among your brand loyalists. Empower those loyalists to better advocate to other key constituents on behalf of your brand, products, and services.
  • Measure to Understand the Impact. Have some way of identifying measurable progress. Quantify the return on your social media investment. Understanding the impact of social programs enables you to benchmark against future efforts.

Friday Gadget: City-Sheet e-paper concept

Every once in a while I go check the red dot award site (  The red dot awards are given out annually for excellence in design.  On my visit today I came across the City-Sheet concept design submitted by Yeon Haejung.  City Sheet

The City-Sheet is portable device designed for travellers who today can be seen carrying travel guidebooks while they are touring.   They use guide books and maps to help them plan out their day and provides more detailed information on tourist sites, public transportation, and restaurants. 

The City-sheet concept is an electronic ‘book’ that contains five ‘e-paper’ sheets that can display information.  While attached to a computer via a USB connection, users download information to the City-sheet.  The user can customize their route for the day, including potential sites they will see, stores they want to visit, museums, sporting events, and restaurants.  The City-sheet can rolled and perhaps placed in a bag or large purse. 

See more at

While this concept design is certainly interesting, I think in the end it will not be successful in the market.  With the flurry of activity surrounding Google-Map mashup mobile applications along with recent augmented reality apps for i-phones and Android devices, I think in the end users will end up preferring to get their city travel information on their mobile device.