Learning About The ROI of Social Media and Online Communities

BILLS29 I have been studying the social computing trend and watching how it is crossing over from “consumerland” to “enterpriseland” for some time now.  One of the biggest barriers to enterprise adoption is convincing decision makers that there are real business benefits. 

I’ve been running a successful internal community at IBM for 10 years and as such I’ve been interested in applying social computing tools to help community members share content, comment on content, and collaborate on topics of interest.  As a community leader, I can see the value of the community on a daily basis.  However, the executives up the management chain always want to know what the hard business benefits are.  They ask “What’s the dollar return on all this time you are putting in?

Additionally, for the last couple of years, I’ve been helping fellow colleagues launch external community and social media efforts designed to engage customers and partners in social computing spaces where we can engage in conversations, share content, and learn from each other.   Again, those of us involved in these efforts understand that the business is benefiting from the impact of these online community and social media efforts.  However, as it is with the internal efforts, the management chain wants to see what the value to the business truly is via metrics and ROI.

I understand the need to measure and report back on any investments of time, money, resources.  At the same time the ROI of social media and communities is very hard to measure.   As this question is important to all of us involved in these efforts, I thought I take some time to do some research on the Net to see what I could find on the topic of Social Media and ROI.  So I launched into a keyword searching project the last few days.

About halfway into my research I found a February 2, 2009 post by Robin Broitman of Interactive Insights Group that provided a long list of resources.  Robin put together a post that is part of a number of helpful “Superlists” that IIG has posted over the last few years.   The Feb 2009 post provides a long list of resources and links regarding social media metrics.  Its a fantastic post for anyone interested in this subject.  Check it out here Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources.   

But I continued in my research to see what resources I could uncover that were posted/published since February of 2009.  So here are other resources I uncovered during my research.  I’ve sorted the list below alphabetically…could not figure a better way to do it. 

For those of you interested in the Social Media ROI topic, I hope this gives you a reference list of resources you can use to further your own understanding of the issues of measuring social media tactics….and then apply that learning to help justify your social media strategies.   I plan on using the list myself to do the same. 

Let me know if you know of other resources, reports, case studies that talk about the real hard business benefits being achieved via social media AND online communities. 

HorizonWatching: Index to 2010 Trends and Prediction Lists

HorizonWatching - Top Trends Index-2010 If you follow this blog regularly, you know I’ve been posting information on trends and predictions since early November.  I do this every year as it helps me become better informed about what trends are emerging and could impact businesses.

Every year from November through February, you see lots of trends and prediction lists coming out.  Many of the trends lists coming out are reputable…and some are a little off in ‘left field’.   Here on HorizonWatching, I’ve tried to cut through noise and provide you with blog posts here covering the higher quality trends lists.

I’ve gathered all 72 of my posts, categorized and sorted them, and created the indexed table below. 

These trends and prediction lists cover lots of different categories of emerging trends, technologies, and business issues.  The focus is on trends impacting businesses, so you will see a few consumer oriented trends lists.  By reading through them, you’ll get a flavor for what the most important trends will be in 2010. 

By becoming more aware of the emerging trends, you will be in a better position to be prepared for the future.  Enjoy!

Index to Trends and Prediction Lists for 2010

Category Title of Trend Post and Hotlink
Analytics Forrester: Five Advanced Analytics Predictions For 2010
Asia IDC: Asia Pacific (excl. Japan) Top Ten 2010 Predictions
Cleantech Cleantech Group: 10 Cleantech Predictions for 2010
Consumer FoodChannel: Top Ten Food Trends for 2010
Consumer Forrester: 10 Predictions For The E-Book Market In 2010
Consumer J. Walter Thompson: 100 Things to Watch in 2010
Consumer Marian Salzman: Top Ten 2010 Trends
Consumer TrendWatching: Ten Consumer Based trends for 2010
CPG IBM: Future of the Consumer Products Industry
CPG Seven Food Trends for 2010
Economy Deloitte: CFOs Reveals Guarded Optimism For 2010
Economy Global Insights: Top 10 Economic Predictions for 2010
Education Forrester: Seven Trends in Learning for 2010
Fin. Svcs IDC: 10 Predictions For Financial Services in 2010
General Canton: 20 Trends That Will Shape the World in 2010
General Global Location Trends Annual Report
Gov. IDC Insights: Predictions 2010 – Government Industry
Healthcare IDC Insights: Healthcare Top 10 Predictions for 2010
Marketing Landor: 2010 Trends and their impact on brands
Marketing MarketingProfs Community: 2010 Marketing Predictions
Marketing Nielsen: Top 10 Online Web Brands in America
Marketing seomoz: 8 Predictions for Search Engine Optimization
Media AdWeek: Top Digital Trends for 2010
Media Deloitte: Eight Media Predictions For 2010
Media eMarketer.com: 7 Media Predictions for 2010
Mfg. IDC Insights: 2010 Manufacturing Industry Predictions
Mfg. IDC Insights: Manufacturing PLM 2010 Predictions
Mfg. IDC: 2010 Predictions for Manufacturing Supply Chains
Mobile AdAge: 5 Mobile Advertising Trends To Watch In 2010
Mobile Gartner:Top Trends in Mobile Apps
Mobile Juniper Research: Top Ten Wireless Predictions for 2010
Mobile Verizon: Top Ten Business Technology Trends For 2010
Mobile Yankee Group: 2010 Predictions
Retail IDC Insights: Retail Industry Predictions for 2010
Science Scientific American: 20 World Changing Ideas in Science
Science The Scientist: 2009 Top 10 Innovations
Science ThomasNet: 10 Exciting Inventions of 2009
Security Gartner’s Neil MacDonald: 6 IT Security Trends For 2010
Small Biz IDC: Worldwide SMB Market Top 10 Predictions 2010
Small Biz Steve Strauss: Top 10 Trends In Small Business
Social B2B Social Media Adoption Factors
Social Gartner: Five Social Collaboration Software Predictions
Social Linden Labs: What Will Second Life Look Like in 2020?
Social Scott Monty: Social Media Predictions for 2010
Social Six Social Media Trends for 2010
Software IDC: 2010 Predictions for Infrastructure Software
Storage IDC: Top 10 Storage Trends for 2010
Tech Baseline: Top 10 Technology Trends for 2010
Tech Deloitte: Seven Technology Predictions for 2010
Tech Feeding Edge: 7 Predictions For The Next Decade
Tech Forrester: 15 Technology Trends For EAs To Watch
Tech Forrester: 5 Topics Driving Our IT Leadership Research
Tech Fortune: 4 Tech Trends To Watch
Tech Gartner: 2010 Predictions for IT Organizations and Users
Tech Gartner: Top 10 Strategic Technologies for 2010
Tech Gartner; Disruptive Tech Trends To Watch
Tech IBM & SOA: Innovative Ideas From The Smart Work Jam
Tech IBM IdeaWatch: Intelligent Computing & the Smarter Planet
Tech IBM: 5 Innovations That Will Impact Us Within 5 Years
Tech IBM: CIO Study – Top 8 Emerging IT Project Areas
Tech IDC: Top 10 Predictions for 2010
Tech Morgan Stanley: 10 Trends to Watch
Tech ReadWriteWeb: 10 Enterprise Trends To Watch in 2010
Tech Sydney Herald: 10 Business Technology trends for 2010
Tech The Business Times (Singapore): 8 Tech Trends In 2010
Tech TheStreet.com: Six Top Tech Trends for 2010
Telco Deloitte: Seven Telecommunications Predictions for 2010
Utilities IDC: 10 Predictions for the N.A. Utilities industry
VC Network World: 10 Start-ups to Watch in 2010
VC NVCA: Venture Capital 2010 Predictions
VC VentureBeat: Venture Capital Trends For 2010
Web 2.0 Mashable’s Pete Cashmore: 10 Web Trends for 2010

Social Media Case Studies and Lessons Learned

HorizonWatch Blog Post Title Want to learn more about how other companies have leveraged social media to help them achieve their business objectives and goals? 

This post provides links to resources, blog posts, and articles that can help you understand just how transformational social media can be to helping businesses increase growth and/or drive productivity to improve the bottom line.  I’ve included links to lots of case studies and examples that can help you find ways to embed social computing into the framework of every enterprise business process.  Learn from case studies and lessons of others that have already experimented with social media.

I’ve categorized the resources found below into four sections:

  1. Marketing Case Studies and Lessons
  2. Customer Service Case Studies and Lessons
  3. Product Development Case Studies and Lessons
  4. General Case Studies and Lessons 

I hope you explore the links, learn from them, and then develop your own social computing strategies.  Enjoy!

Marketing Case Studies and Lessons

Customer Service Case Studies and Lessons

Product Development Case Studies and Lessons

General Case Studies and Lessons

Top 50 CIO and IT Leaders in the Social Media


Top 50 CIO and IT Leaders in the Social Media

Yesterday my post here was titled 2009 CIO Award Winners Are Not Embracing Social Media.  In that post I provided the results of some research I did to understand if CIOs and IT Leaders who had received Industry related awards in 2009 were participating in the social media.  I found that those award winners I did research on had not embraced the social media trend.

Today, I provide the other end of the spectrum:  The Top 50 CIO and IT Leaders in the Social Media. 

For this post, I set out to find those practicing CIOs, CTOs, and IT Leaders who have embraced the social media with passion.  I scoured the Net to find CIO’s that are blogging and tweeting about issues and events that are important to CIOs and the IT industry in general.  These are the CIOs that are actively creating and participating in discussions in the social media.  They are sharing their experiences and ideas in the public Internet, instead of holding these experiences and ideas to themselves.

In addition to the blogging and tweeting, I was also interested in finding CIOs that were actively building their LinkedIn profile and connecting with others through LinkedIn.  

I found about 65 CIOs during my research.  I then developed a ranking system by scoring CIOs on a number of criteria, including the currency and frequency of their blog posts, the richness of their LinkedIn profile, and their participation on Twitter.  A quick sort by the total score and I have a list of the top 50 as displayed below.

Some stats from the list of 50.

  • 80% of those on the list are blogging on a public website.
  • 92% are actively using Twitter
  • 96% have a LinkedIn profile
  • 66% are on Facebook (note:  Facebook usage did not enter into my scoring and ranking system)

So here is the list of the top 50 CIO and IT Leaders I came up with.  I’ve provided links to their Blogs, their Twitter IDs, and their LinkedIn Profiles.  I encourage you to explore those links and learn from their posts and tweets.  More importantly, I encourage you to  participate in the discussions they are having by commenting on their blogs and responding to their tweets.  Perhaps they will even inspire you to start blogging or tweeting your ideas and thoughts about the important issues facing CIOs today.

Top 50 CIO and IT Leaders in Social Media

   

Name

Title/Industry/Social Sites

1

John Moore

CTO, and SVP of Engineering at Swimfish

Industry:  Technology  

LinkedIn:  John Moore

Blog:  John Moore's Weblog

Twitter: JohnFMoore

2

Phil Windley, Ph.D

CTO, Kynetx

Industry:  Technology

LinkedIn:  Phil Windley

Blog:  Windley’s Techometria

Twitter: windley

3

Bob Gourley

CTO and founder of Crucial Point LLC

Industry:  Technology

LinkedIn:  Bob Gourley

Blog:  CTOvision.com

Twitter: bobgourley

3

Andy Blumenthal

CTO, Bureau of ATF

Industry:  Government

LinkedIn:  Andy Blumenthal

Blog:  Andy Blumenthal

Twitter: totalcio

5

John Halamka, MD

CIO, Harvard

Industry:  Healthcare

LinkedIn:  John Halamka

Blog:  Healthcare CIO

Twitter: jhalamka

6

Chuck Musciano

CIO at Martin Marietta Materials

Industry:  Manufacturing/Aerospace

LinkedIn:  Chuck Musciano

Blog:  The Effective CIO

Twitter: EffectiveCIO

6

Werner Vogels

CTO, Amazon.com

Industry:  Technology

LinkedIn:  Werner Vogels

Blog:  All Things Distributed

Twitter: werner

6

Andrew Hoppin

CIO, New York State Senate

Industry:    Government

LinkedIn:  Andrew Hoppin

Blog:  globehoppin

Twitter: ahoppin

9

Padmasree Warrior

CTO, Cisco

Industry:  Technology

LinkedIn:  n/a

Blog: 
CiscoCTO Blog

Twitter: Padmasree

9

Shawn Riley

CTO, Austin Med. Cntr., Mayo Clinic Health System

Industry:  Healthcare

LinkedIn:  Shawn Riley

Blog:  HealthTechnica

Twitter: rilescat

11

Mark Cummuta

CIO @JobAngels

Industry:  Consumer Services

LinkedIn:  Mark Cummuta

Blog:  CIO Job Search

Twitter: TriumphCIO

11

Dave Fletcher

CIO, State of Utah

Industry:  Government

LinkedIn:  Dave Fletcher

Blog:  Dave Fletcher's Gov. and Tech. Weblog

Twitter: dfletcher

11

John David Son

CIO, Marshall County School District

Industry:  Education

LinkedIn:  John Son

Blog:  CIO Corner

Twitter: JDSCIO

11

Isaac Sacolick

VP, Technology, McGraw-Hill

Industry:  Media

LinkedIn:  Isaac Sacolick

Blog:  Social, Agile, & Transformation

Twitter: nyike

15

Steve Francia

CIO, Portero

Industry:  Retail

LinkedIn:  Steve Francia

Blog:  spf13

Twitter: spf13

15

Tony Maro

CIO for EvriChart

Industry:  Healthcare

LinkedIn:  Tony Maro

Blog:  OssRamblings.com

Twitter: tonymaro

15

Mark A. Silver

CIO, Health Svcs Div., Siemens Healthcare USA

Industry:  Healthcare

LinkedIn:  Mark A. Silver

Blog:  Social Media and Business Insights    
Twitter:
MarkSilver

15

Jim Haughwout

CIO, Neighborhood America (Florida)

Industry:  Consumer Services

LinkedIn:  Jim Haughwout

Blog:  Ex·se·cu·tus

Twitter: JHaughwout

19

Brian Blanchard

Chairman at St. Louis Innovation Camp

Industry:  Technology

LinkedIn:  Brian Blanchard

Blog:  Dev Revival

Twitter: BrianBlanchard

19

Chuck Hollis

VP and CTO of Marketing, EMC

Industry:  Technology

LinkedIn:  n/a

Blog: 
Chuck's blog

Twitter: chuckhollis

19

Hubert Vaudaux

CTO at FBA (www.groupefb.fr)

Industry:  Financial

LinkedIn:  Hubert Vaudaux

Blog:  HVaudaux Le Blog 
Twitter:
hvaudaux

19

Bill Schrier

CTO, City of Seattle

Industry:    Government

LinkedIn:  Bill Schrier

Blog:  The Chief Seattle Geek Blog

Twitter: billschrier

23

Casey Coleman

CIO, U.S. General Services Administration

Industry:    Government

LinkedIn:  Casey Coleman

Blog:  Around the Corner

Twitter: caseycoleman

23

Linda Cureton

CIO, NASA/Goddard Space Flight Center

Industry:    Government

LinkedIn:  Linda Cureton

Blog:  Goddard-CIO-Blog

Twitter: Curetonl

23

Mike Schaffner

Dir. IT, Cameron

Industry:  Oil & Gas

LinkedIn:  Mike Schaffner

Blog:  Beyond Blinking Lights and Acronyms

Twitter: MikeSchaffner

26

John McMillen

CIO, Graves County Schools in Mayfield, KY, USA

Industry:    Education

LinkedIn:  John D McMillen

Blog:  Techucation

Twitter: ujdmc

26

Peter Kretzman

CIO/CTO

Industry:  Technology

LinkedIn:  Peter Kretzman

Blog:  CTO/CIO Perspectives

Twitter: PeterKretzman

26

Nigel Fortlage

VP, IT at GHY International

Industry:  Financial

LinkedIn:  Nigel Fortlage

Blog:  My Thoughts

Twitter: nfortlage

26

Arun Manansingh

CIO, FusionLatina, LLC

Industry:  Media

LinkedIn:  Arun Manansingh

Blog:  A CiO’s Voice

Twitter: solus72

30

Colin Osburn

CIO at Intelligentz Corporation

Industry:  Technology

LinkedIn:  Colin Osburn

Blog:  n/a

Twitter:
colinosburn

30

Will Weider

CIO, Affinity Health System

Industry:  Healthcare

LinkedIn:  Will Weider

Blog:  Candid CIO

Twitter: CandidCIO

32

Lev Gonick

VP, IT Services, Case Western Reserve Univ.

Industry:    Education

LinkedIn:  Lev Gonick

Blog:  Bytes From Lev

Twitter: lgonick

32

Ian Cohen

CIO, Jardine Lloyd Thompson plc

Industry:  Financial

LinkedIn:  Ian Cohen

Blog:  The Accidental CIO

Twitter: coe62

34

Paul Cheesbrough

CIO, Telegraph Media Group

Industry:  Media

LinkedIn:  Paul Cheesbrough

Blog:  Paul Cheesbrough

Twitter: paulcheesbrough

34

Stephen Gillett

CIO & GM of Digital Ventures, Starbucks

Industry:  Retail

LinkedIn:  Stephen Gillett

Blog:  The Guild CIO

Twitter: @stephengillett

36

Eric Egnet

CIO, Vitalize Consuilting Solutions

Industry:  Healthcare

LinkedIn:  Eric Egnet

Blog:  In The Know CIO

Twitter: InTheKnowCIO

36

Omri Tintpulver

CIO, Brunico Communications

Industry:  Media

LinkedIn: Omri Tintpulver

Blog:  Omri Tintpulver

Twitter: omri

36

John Suffolk

CIO, UK government

Industry:    Government

LinkedIn:  John Suffolk

Blog:  John Suffolk – Government CIO

Twitter: GovCIO

39

Chris Marsh

CIO, Aviacode

Industry:  Healthcare

LinkedIn:  Chris Marsh

Blog:  n/a

Twitter:
theChrisMarsh

39

Katherine Coomb

CIO, Morrison Facilities Services

Industry:  Services

LinkedIn:  Katherine Coomb

Blog:  Banking on IT

Twitter: kat_woman

41

Vivek Kundra

CIO, US government

Industry:    Government

LinkedIn:  Vivek Kundra

Blog:  IT Dashboard

Twitter: VivekKundra

41

Dr. Andy Chun

CIO, City University of Hong Kong

Industry:    Government

LinkedIn:  Andy Chun

Blog:  CIO's Blog

Twitter: CityUCIO

41

Eachan Fletcher

CIO, Sporting Index

Industry:  Leisure

LinkedIn:  Eachan Fletcher

Blog:  The Fletcher Project

Twitter: n/a

44

Victor Fetter

Global VP, Dell

Industry:  Technology

LinkedIn:  Victor Fetter

Blog:  n/a

Twitter:
vpfetter

44

Peter Birley

IT Dir., Brown Jacobson, LLP

Industry:  Legal

LinkedIn:  Peter Birley

Blog:  CIO blog

Twitter: birlep

44

Robert Carey

CIO, U.S. Navy

Industry:    Government

LinkedIn:  n/a

Blog: 
doncio

Twitter: n/a

47

Janet Claggett

CIO, Richland County, S.C.

Industry:  Government

LinkedIn:  Janet Claggett

Blog:  n/a

Twitter:
cio007

48

Steve Mannina

CIO Cook County Treasure's office

Industry:    Government

LinkedIn:  Steve Mannina

Blog:  n/a

Twitter:
smannina

48

Scott Lowe

CIO, Westminster College (Fulton, Mo.)

Industry:    Education

LinkedIn:  Scott Lowe

Blog:  n/a

Twitter:
scottdlowe

48

R. Todd Thomas

CIO, Austin Radiological Association

Industry:  Healthcare

LinkedIn:  R. Todd Thomas

Blog:  n/a

Twitter:
thomast360

As you look through the list, you will see that there are more than a fair share of CIOs from Healthcare & Government on the list.  I’m not sure why, but that could be a question for further research.

2009 CIO Award Winners Are Not Embracing Social Media

CO261 I’ve been doing some research to support an article I am writing for an upcoming post to InfoBOOM on the topic of CIOs and the Social Media.   My article will provide some thoughts on what CIOs should be doing this year to begin to leverage the social computing trend.  That article will appear on InfoBOOM in mid March.

One of the things I was curious to find out was whether or not CIOs were embracing the public side of the social media trend.  I wanted to see if I could find evidence of CIOs, CTOs, and IT leaders who were participating in the public social networks.  Are there CIOs out there that are actively engaging in conversations and providing though leadership on topics that are important to CIOs?   So far I have found about 50 of them that are blogging, tweeting, and connecting on social sites. I will post that list in the next day or two as I finish my research, so watch for that post.

As I did this research, I decided to take a look at some of the CIO and IT leaders who received awards in 2009 to see if they had embraced the public side of social media. Every year, there are a number of organizations that hand out awards to top CIOs and IT leaders, each with slightly different criteria.  The question I was asking was were these award winners actively participating in the public discussions on topics that are important to CIOs and IT Leaders? 

So I picked two 2009 award lists and researched the award winners on each list.

  1. The CIO Leadership Network’s 2009 Top 10 Leaders & Change Agents Award honored CIOs and senior IT executives “whose innovative responses to changing business needs have provided outstanding leadership in global IT management and have brought demonstrable business benefit to their organizations”.  
  2. The CIO.com 2009 Ones to Watch Awards honored 25 “rising stars in IT—the senior staff destined to become the CIOs of the future—as identified and sponsored by the CIOs of today's leading organizations”.

I performed online searches of the 35 award winners to see if I could find evidence that they were participating in the public social media.  I looked for evidence that they were blogging, tweeting, commenting, or otherwise posting content that was being consumed in the social media. 

Of the 35 award winners, I could find no evidence that anyone was blogging or commenting on others blogs.  Only two of these award winners have Twitter IDs and both of them are not actively using Twitter.  It was encouraging to find that 29 out of the 35 did have profiles set up on LinkedIn, however, most of those profiles were lacking content.   I found less than half of them were on Facebook.

While I understand that blogging and tweeting might not be everyone’s ‘cup of tea’, I would have hoped I would find more of these award winners actively participating online and adding their voice to public conversations happening about subjects important to the IT industry.  There’s so much we could be learning from these award winners…and so much they could be learning as well. 

The social computing trend is a very significant trend that is quickly crossing over from the consumer market to enterprises.  Our future CIOs and IT leaders need to be embracing the social computing trend in order to understand it’s impact on business processes and the potential value it can bring to the enterprise. 

I’d like to see a higher percentage of these award winners experimenting with social media and sharing their thoughts on the future of the IT industry and the role of the CIO.

Leveraging Social Media: 12 Steps To Develop Your Personal Online Brand

12 steps to manage your personal online brand Do you have a plan on how to leverage the social media trend in order to achieve your career objectives?

Are you taking part in the online conversations that are happening on the topics that are important to you and the development of your career?  Or are you on the sidelines when it comes to participating in online communities, social networks, etc?   

If you are not part of the conversations that are important to your career, you can’t learn from those conversations.  Nor can you influence those conversations.  And in the future when potential employers look online to see if you have participated, they will not see you.

You are responsible for how you are perceived online. If you are not managing your online brand, then it is being shaped for you (perhaps by those pictures your friends are posting on Facebook).  

The following 12 steps can help you take control of your online personal brand.

  1. Document Your Career Goals.  Have a balance of short term and long term goals.  For each goal, think about how participating in online communities and social networks could help you achieve those goals. 
  2. Document Your Top 4-5 Career Related Topics.   These are the most important topic domains that you need to master in order to become an authoritative source of information a subject matter expert for the duration of your career.   Think about the topics that you can remain passionate about for a long time.
  3. Analyze Your Existing Social Network And Online Presence. How does your current social network and online presence align with your documented goals?  How can you build stronger ties and increase your ability to learn? 
  4. Master The Online Productivity Tools.  You need to have a good foundation in order to maximize your ability to collaborate online.  These new social tools can help your collaboration efforts be more productive.  Spend time educating yourself on how to use Twitter, Facebook, blogging, etc. 
  5. Research / Collect Information.  Learn where the online sources are for information related to your 4-5 main career topics.  Visit these sites often.  Collect and maintain a master folder of documents, resources, Web links, etc., which have been helpful to you.  You will want this for step 11 below.
  6. Document Where The Buzz Is Online.  Check out my social-search bookmarks on delicious and learn how to search the social media.  Search on each of your 4-5 career topics you listed in step 2 above.  Document where the online conversations are happening for those topics.   Document who are the most influential online people.  Find out where those influential people are hanging out online.  Maintain a list of URLs (suggest you book them on delicious).
  7. Join Online Communities.  For the topics that are important to your career goals, join the most active online communities, groups, and networks.  Connect with and then ask members where else they connect with like-minded people.
  8. Move Your Conversations Online.  For the topics that are important to your career goals, cut down on email conversations and increase your online conversations in those places you’ve identified above.
  9. Manage Your Personal Online Brand.  Take control of your virtual online presence.   Establish and keep all your profile(s) updated.  Make sure that when people look for you online…which they will…information about you is current and accurate.  Your effort here is all about helping you achieve the goals documented in step 1 above.
  10. Connect With The Community Champions.  ‘Friend’ the most active people in the online communities that are important to your career objectives.  Connect with them on LinkedIn and Twitter.   Follow their blogs, tweets, and community posts.  Post replies to their blogs and retweet their Tweets.  Share insights with them and point them to your online content.
  11. Share Your Knowledge Wealth.  For the communities you have joined, increase your online conversations.  Post comments in discussion forums and on blog posts.  Share your bookmarks.  Share the insights and opinions you’ve formed as a result of your efforts in documenting where the online buzz is.  Save time by organizing your centralizing all of your thoughts on each topic area into document templates with URL links to those sites, blog posts, etc., that you feel are the most important.
  12. Establish Yourself As An On-line Authority.  Establish and maintain a presence on all sites where your 4-5 career topics are being discussed.  Be a visible and active participant in the most important communities.  For the topics that matter most to your career, establish your own online site/blogs/communities.  Link to other authoritative blogs and communities often and continue sharing your insights and opinions on those sites as well as developing your own site.

Don’t sit idle on the sidelines. Take responsibility for your future and get involved in the online conversations happening about the topics you are passionate about.  You have important ideas to share with the rest of us.  We will all learn from your experience, thoughts, and content.

IBM and SeeClickFix: A Social Collaboration Challenge on the Smarter Cities Scan

seeclickfix challenge

Are you aware of some non-emergency issues going on in your community that if fixed that could help improve the quality of life in your town?  Some examples might be:

  • A dangerous intersection for pedestrians
  • A bike lane that is always blocked
  • An area that always floods whenever it rains
  • A building with broken windows
  • A vacant lot that needs to be cleaned up
  • Potholes on a certain street that never get fixed
  • Cracked sidewalks that need to be fixed
  • Unsafe activity going on in your neighborhood

The SeeClickFix Challenge:

There’s a very interesting crowdsourcing effort going on I thought you might be interested in checking out.  The folks at SeeClickFix have partnered up with IBM’s Smarter Cities Scan in an effort called the “SeeClickFix Challenge on the Smarter Cities Scan”

SeeClickFix empowers residents to actively care for and improve their neighborhoods by engaging them to report on things they think needs to be ‘fixed’ by posting information of those things on the web.  Residents pinpoint the exact location on a map and can upload pictures of the problem.  The IBM Smarter Cities Scan team recognized this service as a novel approach to help us all improve the cities we live in.  So the two teams are now partnering in this unique social collaboration challenge.  The crowdsourcing effort will run from February 8-21 on the Smarter Cities Scan.   And you can participate!

How You Can Participate:

  1. See – spot a non-emergency issue in your neighborhood, go to http://seeclickfix.com/citizens and enter your city name to begin the process
  2. Click – “Report an Issue” to open a ticket describing the issue and what can be done to resolve it
  3. Fix  – Monitor your ticket and the issue you reported to see how your city responded.
  4. Share – Go back to the Smarter Cities Scan site and report on your SeeClickFix experience by sharing your SeeClickFix story.   We want to understand how citizens and  communities put SeeClickFix to new uses in all urban environments.  In the process perhaps we can generate some new ideas on how to make our cities better places to live in.  So please share your story!!

I just entered my first ‘problem’ into the SeeClickFix database for my community and found the process easy.  There’s a walking/bike path in my community that needs repairing in a certain spot.  It is not paved and doesn’t drain well…so it gets all muddy.  The path is just a few feet from a 50mph road and I am worried some runner or biker will slip and fall into traffic. 

Want More Information?

Spread The News!

The more people we have contributing stories, the more we all learn in the process.  Help publicize this collaboration challenge to your social networks via email, Facebook, and Twitter (use tag #seeclickfix).  And If you blog, consider authoring a post about this challenge as I have done here.

Dr. James Canton: Top 20 Trends That Will Shape the World in the Next Year

Canton - Global Futures Forecast 2010 Since 1990, Dr. James Canton, a futurist and founder of the Institute for Global Futures, has released an annual Global Futures Forecast 2010.  These annual forecasts from Canton are always a little too sensational and dramatic in how the trends are worded.  I know he does this just to ‘sell’ the trends list and pull people into his marketing engine.  But if you ignore all that drama and read between the lines for the message of the key trend, the lists can be useful. 

In this years report, Dr. Canton lists 20 trends that he says we need to watch in 2010 as these trends are transforming our lives today and will continue to do so for many years into the future.  Here is my summary of the 20 trends. See below for a link to a 13 page pdf file wiht more detail.

  1. Future Positive.  We’ll once again look at the future in a positive way.
  2. The Existential Consumer.  Relationships have been strained between governments, business and individuals.
  3. Business as Unusual.  Expect some bold moves by businesses in 2010.
  4. Design for a Better World.  Canton says that giving back to others, social responsibility will emerge as a key trend this year.  Perhaps the Haiti earthquake is the spark we needed.
  5. Energy X.  Canton says our future is tied to finding new sources of plentiful and cheap energy.
  6. Asia Self-Reliance.  Asian economies will increasingly rely on internal sources of growth and prosperity.
  7. Personalized Medicine.  Technology will start to deliver on the promise of personalized medicine.
  8. The Neuro-Society.  Canton expects 2010 to be a breakout year for neuroscience and that there will be broad-based impact.
  9. Hungry Planet.  Canton says there will be progress made towards a cooperative approach to solving food shortages, food security, and improving quality of life.
  10. Products That Think.  Canton says we’ll have more smart products as manufacturers embed chips into everything.
  11. Social Capitalism Emerges.  Canton says that efforts to remake capitalism into a populist or social welfare tool will fail. 
  12. Workforce Talent War.  Canton expects that companies will have a talent shortage as increased complexity, competition and demands for performance drive the talent search…and talent wars.
  13. Jobs and the Innovation Economy.  Real job creation will not come from government but the private sector stepping up the innovation game.
  14. Rogues Among Us.   Canton says to watch out for rogue organizations that seek to destabilize the world’s security order.
  15. Green Tech.  Canton says there will be increased focus on helping nature help itself by geo-engineering the planet using science to protect the planet. 
  16. Internet Everywhere.  Canton safely predicts that the Internet will be everywhere this year.
  17. Tomorrow’s Markets.  Canton points out that the emerging middle class in the developing world is a huge opportunity for all businesses.
  18. Robots R Us.  Canton says “The robots are coming!”.
  19. Singularity Watch.  Canton believes that Singularity discipline (the use of advanced science and technology to cope with planetary social challenges) will get increased attention in 2010
  20. Reinventing Education.  Canton says we need to reinvent Education to make it more relevant, modern and future-ready.

For a 13 page pdf file that covers the 20 trends, check out Global Futures Forecast 2010

AdWeek: Top Digital Advertising Trends for 2010

Adweek

AdWeek recently published a list “Top Digital Trends for 2010” that provides an interesting perspective from the Advertising Industry’s point of view.  When you think what has happened in the last 10 years from the advertising and media industry’s perspective, you realize their industry has been totally disrupted.  Traditional business models that worked from the 50’s through the 90’s are all at risk as the digital world is rocking their boat.

Here’s my summary of AdWeek’s list of digital trends for 2010.

  1. Content at Scale.  AdWeek uses AOL as an example of a company that is trying to figure out how scale up to produce content that people (and advertisers) want at as low a price as possible.
  2. The End of the Digital Agency.  Adweek says line is blurring between digital and traditional ad agencies as the digital agencies try to scale up with new services and the traditional agencies develop expertise in the digital world.
  3. Social Gaming.  AdWeek uses examples like FourSquare and Zynga to demonstrate that people are spending real money on virtual goods and services.  Marketers need to learn how to leverage this trend in their marketing efforts.
  4. Demand-Side Platforms.  Adweek says that in 2010, internet advertising will remain inefficient to buy and sell, but there are some innovations that could disrupt the digital publishing landscape with more automation.
  5. Engagement Pricing.  In 2010, we should all expect some progress to be made in the area of new pricing mechanisms that better reflect goals of the ad strategy. 
  6. Augmented Reality Grows Up.  Adweek expects AR and mobile to converge in 2010 to provide an array of useful services.
  7. Social Media Morphs into Digital.  2010 will be the year when publishers and marketers will look at social as an integral part of their digital strategy, rather than a stand-alone area for experimentation.
  8. Privacy Wars.  AdWeek expects that focus on consumer privacy to heat up again in 2010 as consumer’s demand more ways to opt-out of ads they don’t want and opt-out of all the ad tracking tools.
  9. Data Gets Creative.  AdWeek says that in 2010, more and more advertisers will integrate data visualization technologies into their programs in order to help consumer find interesting trends and then act on that information
  10. The Year of Mobile, Finally.  AdWeek says after many years of predicting that mobile advertising will take off,  2010 should be the inflection point, thanks to location-based services.

All ten trends are ones that will be interesting to watch.  I’m especially going to be watching #3, #7, and #10.  For more detail behind each of the ten trends above, check out AdWeek’s article at Top Digital Trends for 2010

IBM SOA Newsletter: Innovative Ideas From The Smart Work Jam

IBM SOA Newletter I subscribe to the IBM Smart SOA Newsletter, a monthly e-newsletter sent out by IBM.   The newsletter always provides interesting articles on current information in Service Oriented Architecture (SOA) and related trends in Business Process Management (BPM).  

Today I opened the most recent newsletter in my in-basket. This article has an interesting lead article on Smart Work that I thought you’d enjoy.   You can see the full online version at IBM Smart SOA Newletter.  Here’s a list of the articles in the current issue:

Lead Article: 

  • Ideas for innovation from the Smart Work Jam:   On September 16-18, 2009, IBM hosted the Smart Work Jam, engaging industry and university thought leaders, clients, Business Partners and IBMers to discuss how we can work smarter together. For 72 hours, more than 2,000 participants from 68 countries “jammed” with nearly 5,000 posts across seven topics.  The Smart Work Jam Report, which details the results of that conversation, is now available.   Access the article here Ideas for innovation from the Smart Work Jam

Other Articles Include:

  • Impact 2010:  Impact is a great conference for both business and IT leaders. It will be held May 2-5 in Las Vegas.  Read article here.
  • BPM BlueWorks Adds Resources For Process Improvement:  How organizations in 90 countries are jump starting Business Process management   Read article here
  • An Approach For Working Smarter in Retail:  Use it to improve supply chains, customer loyalty and margins.  Read article here
  • Proven Practices:  Enhancing performance of business rules projects  Read Redpaper here.
  • Business Process Management Software News:  IBM closes its acquisition of Lombardi Software.  Read article here.
  • New Electronic Support:  New consolidated, customizable online tools for full technical info.  Access a webcast series describing the new features.  Read article here

If you are interested in SOA and BPM topics, you’d enjoy the newsletter.  The newsletter has been delivered monthly since January 2007 and is full of the latest information, best practices, technical tips, resources and more, on service oriented architecture (SOA).

To access the online newsletter http://www.ibm.com/vrm/newsletter/10481 .  To access all previous issues of this newsletter, check out the archives.  To subscribe to the IBM Smart SOA e-newsletter, go to manage your subscriptions.  You’ll need to register and sign in with your email.  And then you can manage all your subscriptions from IBM. 

IDC Insights: Manufacturing Product Life Cycle Management 2010 Predictions

IDC PLM 2010 Predictions About a week or so ago I attended the IDC Manufacturing Insights conference call where IDC outlined its 2010 Predictions for Product Life Cycle Management.  On the call Joe Barkai, IDC PLM Practice Director and  Benjamin Friedman, IDC PLM Research Manager took the conference call attendees through IDC’s predictions and trends for the Manufacturing PLM market.

Here’s my summary of IDCs top trends in PLM

  1. Innovation and Business Alignment.  In 2010, IDC says there will be an increased focus on aligning PLM innovation with business strategy, making sure innovation is ‘productive’ and is helping the company achieve growth.
  2. Enterprise PLM is Maturing.  IDC is saying that PLM is becoming an important factor in the entire enterprise decision-making discipline, but more progress is needed to integrate all manufacturing systems across the organization.
  3. Socializing” Product Development:   Social computing has had an impact in marketing and support.  In 2010, we should all expect the social computing trend to have an impact on product development. Innovative firms will figure this out in 2010.
  4. Rising Demand for PLM Value:  IDC says that in 2010, PLM vendors need to demonstrate value and relevance.  IDC is encouraging vendors to emphasize integration, interoperability and open source.
  5. Visualization for Better Decision-Making:  Decision makers need to see the information in new and different ways in order to help them make better decisions.  Expect an increasing emphasis on the importance of making sense of all the data collected and stored via advanced analytics and visualization tools. 
  6. Technical Content is Back.   IDC says there will be an effort by companies to introduce new technical related services and improve the quality of existing services as a way to differentiate their products.
  7. Factory of the Future.  Smarter and more intelligent manufacturing is a big trend.  IDC says to expect an increased interest by manufacturing companies in the area of intelligent factory networks that can “design anywhere, build anywhere, sell & service anywhere”. 
  8. Beyond Discrete Manufacturing.  IDC believes that PLM software can and will be implemented in some non-traditional areas, like process manufacturing, retail and consumer goods, and perhaps even financial services.  
  9. PLM in the Cloud.  IDC says adoption of enterprise cloud-based PLM solutions will slowly begin to take off.  All the right drivers are in place and many of the concerns are being resolved.
  10. M&As to Close Gaps.   IDC says that given the economic climate, some firms will take the opportunity to merge and / or acquire other firms in order to build scale and/or access new markets.

Personally, I’d like to see a lot of focus on prediction number 3.  I don’t see many firms leveraging social computing yet as a way to innovate the product development process.

The webinar was recorded and you can check it out by going to IDC Insights Predictions 2010: Manufacturing Product Lifecycle Management (registration required).

For more information,

Gartner: Five Social Collaboration Software Predictions

Gartner - Social Software 2010 Earlier this week, Gartner released a report “Predicts 2010: Social Software Is an Enterprise Reality” in which the analyst firm provides some predictions on what is in store for social collaboration software in 2010 and the years ahead.   Increasingly, businesses are finding that applications like Twitter and Facebook can provide value.  That is translating into increased adoption of social collaboration platforms by enterprises of all sizes.

Here’s my summary of 5 predictions Gartner offers in the report:

  1. Bye Bye Email?:   Gartner says social networking will prove to be a more productive tool for many types of communications.  Gartner’s prediction:  By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. 
  2. Internal Microblogging Efforts Fail:   The scale of Twitter is so large, enterprise users will find it more valuable than internal microblogging platforms.  Gartner’s prediction: By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.
  3. IT-Led Social Media Projects Fail:   Gartner says that IT departments just don’t have the skill set to design and deliver an social media solution.  Gartner’s prediction:  Through 2012, over 70 percent of IT-dominated social media initiatives will fail, while only 50% of business-led initiatives will fail. 
  4. Mobile Apps To Influence Desktop Apps:  Gartner says that IT departments will learn new ways of developing apps for SmartPhones and be able to use that knowledge to design better apps for desktops.  Gartner’s prediction:  Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.  
  5. Enterprises Slow To Adopt Social Network Analysis:  Gartner says SNA tools will remain an untapped source of insight in most organizations.  Gartner’s prediction:  Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.

Much more information can be found in the report “Predicts 2010: Social Software Is an Enterprise Reality” or, if you don’t have access, check out the summary in the press release, Gartner Reveals Five Social Software Predictions for 2010 and Beyond