Top 25 Most Popular Consumer (B2C) Branded Facebook Pages

I’ve been busy doing lots of research into how social media is being used by corporations.  I thought I’d share with you one piece of analysis I’ve done on B2C Branded Facebook pages.

As I’ve discussed here before, social business is an important emerging trend for corporations.   Many companies are past the experimentation stage on Facebook and are utilizing that platform as a way to build communities of customers into fans and advocates.

This table below documents the most popular B2C Branded fan pages on Facebook.  The table provides the number of fans and the URL for the top 25 pages.   The information was collected in mid October 2011.

Top 25 Most Popular Consumer (B2C) Branded Facebook Pages

#. Product/Brand Fans URL
1 Cocacola 34,643,972 https://www.facebook.com/cocacola
2 Oreo 23,142,657 https://www.facebook.com/oreo
3 Redbull 22,472,071 https://www.facebook.com/redbull
4 Skittles 19,382,918 https://www.facebook.com/skittles
5 Pringles 15,720,653 https://www.facebook.com/Pringles
6 Monster Energy 12,429,566 https://www.facebook.com/MonsterEnergy
7 Ferrero Rocher 12,252,965 https://www.facebook.com/FerreroRocher
8 Nutella 11,397,566 https://www.facebook.com/Nutella
9 Dr Pepper 10,631,556 https://www.facebook.com/DrPepper
10 Starburst 10,020,345 https://www.facebook.com/Starburst
11 Nike Football 8,969,053 http://www.facebook.com/nikefootball
12 Starbucks Frappuccino 7,744,417 https://www.facebook.com/Starburst
13 Mountain Dew 6,116,553 https://www.facebook.com/mountaindew
14 Pepsi 5,966,034 https://www.facebook.com/pepsi
15 5 Gum 5,412,955 https://www.facebook.com/5Gum
16 Sprite 4,584,408 https://www.facebook.com/Sprite
17 Kit Kat 4,508,596 https://www.facebook.com/kitkat
18 Gatorade 4,218,322 https://www.facebook.com/Gatorade
19 Slurpee 4,175,892 https://www.facebook.com/Slurpee
20 Kellogg’s Pop-Tarts 3,432,172 https://www.facebook.com/kelloggspoptarts
21 Kinder Surprise 3,299,680 https://www.facebook.com/kindersurprise
22 Nike Basketball 3,180,994 https://www.facebook.com/nikebasketball
23 Lay's 3,072,879 https://www.facebook.com/lays
24 Vitaminwater 2,913,825 https://www.facebook.com/vitaminwater
25 Wonka 2,870,596 https://www.facebook.com/wonka

 

Observations

  • These brands invest time in developing an inviting Facebook experience.
  • Many of them have built extra features into their Facebook pages, including contests, games, recipes, discussion forums, videos, pictures, etc.
  • Most of these companies interact well with the fans, asking questions of them or providing posts that encourage the conversation.   This interaction keeps the fans coming back to the site and participating.