IBM’s 5 in 5 List for 2013: Humans and Computers Become Smarter Together

IBM 5in5 2013Every year around this time, the IBM Research team publishes a list called “5 in 5”.   The list is based on research into market and societal trends as well as emerging technologies from IBM’s Research labs around the world.  As a foresight analyst, I love these annual lists as it’s a little bit of trends research readout and a little bit of scenario planning that’s all designed to get people thinking and talking about how our lives will be transformed in the near future by technologies that are being developed today.

This year’s IBM 5 in 5 explores the idea that humans and computers will become smarter together and as a result of learning insights from the vast amounts of data.  The 2013 5 In 5 lists explore scenarios in education, retail, healthcare, security and our cities.   IBM says that in the future, everything will learn – driven by a new era of cognitive systems where machines will learn, reason and engage with us in a more natural and personalized way. These innovations are already beginning to emerge, enabled by cloud computing, big data analytics and learning technologies all coming together. Over time, these computers will get smarter and more customized through interactions with data, devices and us.  Humans and computers will learn faster and the result will be that we will be able to solve previously unsolvable problems in education, retail, healthcare, security and our cities.

So this year’s 5 in 5 from IBM is as follows

1. The Classroom Will Learn You.    IBM says that the classroom of the future will give educators the tools to learn about every student, providing them with a tailored curriculum from kindergarten to high school and on to employment. In the next five years the classroom will learn about each student using longitudinal data such as test scores, attendance and student’s behavior on e-learning platforms, not just aptitude tests.  Sophisticated analytics delivered over the cloud will provide decision support to teachers so they can predict students who are most at risk, their roadblocks, and then suggest measures to help students conquer their challenges based on their individual learning style.  For more, read the full story around “The Classroom Will Learn You” 
2. Buying Local Will Beat Online.   Today, most physical stores are limited to the insights they can gain at the point of sale – and the trend of showrooming is making it harder to compete with online retailers who compete solely on price.  IBM says that In five years, new innovations will make buying local du jour once again.  Savvy retailers will use the immediacy of the store and proximity to customers to create experiences that cannot be replicated by online-only retail.  They will magnify the digital experience by bringing the web right to where the shopper can physically touch it.   For more, read the full story around “Buying Local Will Beat Online” 
3. Doctors Will Routinely Use Your DNA To Keep You Well.   Imagine if treatment could be more specific and precise – where computers could help doctors understand how a tumor affects a patient down to their DNA and present a collective set of medications shown to best attack the cancer.   IBM is predicting that in five years, advances in big data analytics and emerging cloud-based cognitive systems coupled with breakthroughs in genomic research and testing could help doctors to accurately diagnose cancer and create personalized cancer treatment plans for millions of patients around the world.  Smart machines will take the output of full genome sequencing and scour vast repositories of medical records and publications to learn and quickly provide specific and actionable insights on treatment options for oncologists.  For more, read the full story around “Doctors Will Routinely Use Your DNA To Keep You Well”    
4. A Digital Guardian Will Protect You Online.  IBM says that by 2019, each of us could be protected with our own digital guardian that will become trained to focus on our digital and physical assets, offering a new level of identity theft protection. Security will assimilate contextual, situational and historical data to verify a person’s identity on different devices. By learning about users, a digital guardian can make inferences about what’s normal or reasonable activity and what’s not, acting as an advisor when they want it to.  For more, read the full story around “A Digital Guardian Will Protect You Online”     
5. The City Will Help You Live In It.    IBM has been leading the discussion around Smarter Cities  for about five years.   IBM is saying now that within five years Smarter Cities will be able to react more in real time.  Computers will learn to understand what people need, what they like, what they do, and how they move from place to place.   Soon it will be possible for cities and their leaders to understand and digest new information freely provided by citizens, knowing which city resources are needed, where and when, so the city can dynamically optimize around the needs of the citizens.   For more, read the full story around “The City Will Help you Live In It”.

There is much more content for you to learn more about each one of the 5 in 5 prediction scenarios.   For more information, you can check out

And, if you want to, you can explore all the past lists of IBM 5 in 5 projects and how those technologies have progressed since appearing on the list.  For that go to Five in Five—where are they now?

The World’s Most Influential CMO’s: How Social Are They?

I’ve been doing a bunch of research into online Influencer identification, marketing, and engagement the past 6 months.  It’s a topic that is getting more traction and I expect in 2014 we will see a lot more interest in Influencer research, marketing and engagement strategies. 

For my part,  I’m planning on providing lists of online influencers for each of the 2014 Trend Reports that I am planning on publishing in mid January.   One of those reports will be on trends in Marketing, so a recent Forbes article about Influential CMOs caught my eye.

On October 3, 2013 Forbes and Appinions published a list of “The Most Influential CMOs” along with study results. You can access the article and a pdf file of the study report via the URL

It’s a  very interesting read.  CMOs from the Forbes 500 were identified and ranked based on the number of mentions of their name in the media over a 60 day period from July 27 – Sept. 24, 2013.  Research was conducted to determine the CMOs who were mentioned the most online.  66 CMOs were rank listed as being the “World’s Most Influential CMOs”.  It was found that the most mentioned CMOs were typically most associated with topics that were important to their business or industry.   The pdf file also offers some other interesting research on influencers within companies.

After reading the article and downloading the report, I became curious as to whether the 66 CMO’s that were identified were actually participating on social media platforms.  Longtime readers of this blog might remember I did a similar analysis on CIOs a few years ago (see “2009 CIO Award Winners Are Not Embracing Social Media”).

Worlds Most Influential CMOsSo I launched into an inventory and analysis of the 66 CMOs in the Forbes / Appinions research report.  I wanted to find out if these 66 CMOs had LinkedIn and Twitter accounts and whether or not they were active on those platforms and had established a large social network.   I was also interested to see if any of the 66 CMOs were sharing their own thought leadership on a blogging platform.   My research was conducted December 7-10, 2013. 

In summary, I found that only a fraction of the 66 CMOs on the Forbes “World’s Most Influential CMOs” have presence on social platforms.

  • While almost half of the 66 are actively building their network on LinkedIn, 24 (34%) have less than 3 connections on LinkedIn.
  • Only 14 (21%) are both active on Twitter and have over 1,000 followers
  • Only 12 (18%) have a blog and only 4 (6%) have posted in the past two months

Clearly, the leading CMOs around the world may be getting quoted in media, but they are generally not actively participating on social platforms.  I’d like to see them all contribute more of their thought leadership via blogs on their company websites or via personal blogs.  They can also share their thoughts via Twitter and on LinkedIn.   We can all learn so much from them. 

For more, check out my slide deck out on Slideshare (embedded below)



Let me know your thoughts on this post via Twitter at

2014 Technology Trend Webinars from Sept-Nov

imageYesterday in my post “2014 Technology Trend Webinars in December” I provided a list of upcoming technology analyst webinars during the month of December that can provide you with overviews of analyst trend and predictions for 2014.    In this post today I am providing a list of similar webinars that have already occurred over the last few months.  If you are interested in staying on top of technology trends, these are great webinars to review.  

All these webinars have been recorded and archived, so you can access on demand via the analyst websites.  The title of the webinars are hot linked so you can just click on the ones you want to view.  These should all be free webinars, but you may need to register on the website if you have not done that already.  Enjoy!

27 Aug 2013 Yankee Group  M2M Market Trends and Opportunities

05 Sep 2013 Deloitte   Gamification Goes to Work: Beyond Points, Badges, and Leaderboards

25 Sep 2013  Gartner   Mobile Trends and Issues From 2013 to 2016

26 Sep 2013  Gartner   Cool Vendors 2013: The Nexus Grows and Challenges Current IT Assumptions

01 Oct 2013  Gartner    3D Printing: The Hype, Reality and Opportunities Today

03 Oct 2013  Gartner    Ten Trends and Technologies to Impact IT Over the Next Five Years

03 Oct 2013 Deloitte  Marketing’s Digital Renaissance and the CMO’s Evolving Role

23 Oct 2013  Gartner    Information, Analytics and Big Data Trends and Opportunities

05 Nov 2013  Yankee Group    Mobile Metrics That Matter: 10 Data Points That Will Define the Next Wave of the New Mobile Economy

06 Nov 2013  Gartner   Gartner Predicts a Disruptive IT Future

07 Nov 2013 Deloitte  Cognitive Computing: Can Computers Learn from Experience?

08 Nov 2013  Gartner   The Internet of Everything: Business Models and Scenarios

12 Nov 2013  Gartner   Top Security Trends and Take-Aways for 2013/2014

15 Nov 2013  Gartner  What Your Network Security Will Look Like in 2018

19 Nov 2013  Gartner   The Big Data Opportunity: What Does it Mean for CSPs?

19 Nov 2013  Gartner  Emerging Trends Radar Screen

21 Nov 2013  Gartner  Through the Nexus Looking Glass: Microsoft, Google and Apple

2014 Technology Trend Webinars in December

I’m well into my research phase for developing my annual trend reports for 2014.  One place I go every year for validation of the trends I am seeing are the various analyst trend webinars that happen in December and January every year. 

For this post, I’ve inventoried the major ones I thought you all might be interested in that are happening in December.  The title of the webinars are linked so you can just click on the ones you want to register.  These should all be free webinars, but you may need to register on the website if you have not done that already.


03 Dec 2013  Gartner   IAM at the Nexus of Cloud, Mobile and Social

03 Dec 2013  Gartner  Internet of Things and Wearables: The Battleground

03 Dec 2013  IDC  IDC Worldwide Predictions 2014: Battles for Dominance – and Survival – on the 3rd Platform

03 Dec 2013  Alteryx   14 for 2014:  14 Predictions for Big Data Analytics in 2014

04 Dec 2013  IDC  IDC Predictions 2014: CIO Agenda

04 Dec 2013  IDC  IDC Predictions 2014: Cross-Industry Overview

05 Dec 2013  Gartner   Five Ways Cloud Can Help You Transform Your Business

05 Dec 2013  IDC  IDC Government Insights 2014 Predictions: US Government

05 Dec 2013  IDC  IDC Health Insights 2014 Predictions: Worldwide Health

05 Dec 2013  Deloitte  Cloudy With a Chance of Core: Managing Integration in an Increasingly Complex World

09 Dec 2013  IDC  IDC Financial Insights 2014 Predictions: Worldwide Financial Services

10 Dec 2013  IDC  IDC Worldwide Infrastructure Software Predictions 2014

10 Dec 2013  IDC  IDC Manufacturing Insights 2014 Predictions: Worldwide Manufacturing

10 Dec 2013  IDC  IDC Retail Insights 2014 Predictions: Worldwide Retail

10 Dec 2013  Gartner  Top 10 Strategic Technology Trends for 2014

10 Dec 2013  Gartner  Capitalizing on the Nexus of Forces Impact in Vertical Industries

10 Dec 2013  Yankee Group  2014 Yankee Group Predictions

11 Dec 2013  IDC  IDC Canada Predictions 2014

11 Dec 2013  IDC  IDC Big Data Predictions: Beyond Irrational Exuberance – Opportunities in the Big Data and Analytics Markets

11 Dec 2013  IDC  IDC Energy Insights 2014 Predictions: Worldwide Oil & Gas

11 Dec 2013  IDC  IDC Energy Insights 2014 Predictions: Worldwide Utilities

12 Dec 2013  IDC  IDC Worldwide Server Predictions 2014

12 Dec 2013  Digital Clarity Group  Thinking Small: DCG’s Big Data Outlook and 2014 Agenda 

12 Dec 2013  SilverSky  2013 Security WrapUp and 5 Security Predictions for 2014

16 Dec 2013  Informa Telecoms & Media  Global LTE trends: As momentum to 4G accelerates, successful strategies emerge

17 Dec 2013  IDC  IDC Chief Marketing Officer (CMO) 2014 Predictions

17 Dec 2013  IDC  IDC Worldwide Datacenter Predictions 2014

18 Dec 2013  Gartner  Top 10 Trends and Their Impact on IT Infrastructure and Operations

18 Dec 2013  IDC  IDC Worldwide Application Development & Deployment Predictions 2014

19 Dec 2013  Gartner  Hybrid Clouds and Hybrid IT: The Next Frontier

19 Dec 2013  Gartner  Digital Marketing Predicts 2014

19 Dec 2013  IDC  IDC Worldwide SMB Predictions 2014

In tomorrow’s post, I’ll provide a list of webinars that have happened over the last few months that discuss 2014 trends / predictions.