Social Business Trends and Prediction Articles for 2014

When implemented successfully, social collaboration technologies connect people to other people, both within an enterprise and externally across enterprises. When people get connected digitally, it strengthens the relationships those people have with each other. And it increases the productivity of those people relative to the business transactions they are conducting.

I recently published my trend report  Social Business Trends to Watch in 2014.   The report provides an overview of Social Business and what sub-trends to watch in 2014.

Below I’ve provided you a list of 10 articles that I thought you might be interested in

Source Title
AIIM 2014: The Year Collaboration Goes Social through People
Altimeter Group 2014 Trends: Organizing Around the Social Customer
MindlinkSoft What’s next for business collaboration? Six Trends emerging in 2014
Colligo  Top 5 Mobile Collaboration Predictions For 2014
Altimeter Group Infographic: State of Social Business 2013 and Outlook for 2014
NMK Workplace collaboration technology to mature in 2014
Clara Shih (hearsay Social) Big Idea 2014: Social Business Grows Up
Forbes 2014:  The Year Social HR Matters
Jim Whitehurst Big Idea 2014: Collaborative Innovation Shaping and Changing Our World
View Do Labs Enterprise Social 2014 Predictions

You can download my report via slideshare.

Social Business: A 2013 HorizonWatching Trend Report

I’ve posted my Social Business:  A 2013 HorizonWatch Trend Report out to Slideshare and have embedded the report at the bottom of this post.  The report provides an overview of the Social Business trend and what we might expect to see happen in 2013.  The report contains summary information as well as many links to websites, reports, videos, and other resources to help you learn more about Social Business.

Social Business is really not about the technology, it’s about connecting people.   It is clear that social collaboration is changing the way business is being conducted.  Over the next 10-15 years, social computing capability will become part of every business function within the company.  Social capabilities will become embedded in every single website, computing device for every participant in every single business transaction.  All participants involved in a company’s business processes and transactions will have the ability to share content, comment on content, rate/vote on content, and collaborate in an open and sharing environment. 

Top Trends in Social Business for 2013
Here are some key trends I see happening in Social Business over the next 12 months.

  1. It’s more than Social CRM: Social Business capability is increasingly embedded into all traditional applications.
  2. CEO (and Senior Execs): Finally realize it’s not a fad, but a new way of doing business. They step up to owning the transformation challenge.
  3. CIOs take more of an interest: Driven by CEO/LOB interest as well as IT concerns (security, integration, control, user experience, etc.).
  4. Processes start to change: It’s not about the technology, its about how we work.
  5. Analytics: New dashboard analytics and visualzations provide progress reports to execs on how the transformation is going
  6. Social Media Marketing: Enterprise Marketeers need to pull in the reins, clean house, and re-focus on relationship engagement.
  7. Renewed Focus on Owned Properties: Data ownership, security and control are a concern.
  8. Community Marketing: .com Communities spring up around every topic, every function, every business process. Many are mismanaged and will fail within 90 days after launch.
  9. Education & Training: Companies deploy tailored education to employees, segmenting them based on their needs and experience levels.
  10. Reward Programs: Gamification applied to social business results in socially active customers, employees and partners being more motivated, rewarded, and recognized.

Social Business:  A 2013 HorizonWatch Trend Report

HorizonWatching 2012 Trend Report: Mobile Computing

I’ve prepared another HorizonWatching Trend report…this one is on Mobile Computing.  I have posted a deck to Slideshare (see embedded deck at end of this post).

The slides provide an overview on the Mobile Computing trend.  In the deck you will find summary information about the Mobile Computing trend along with many links to additional resources.

The Mobile Computing gold rush is in full swing. The “train has left the station”. It's hard to talk to an enterprise customer these days without getting into a discussion about Mobile.

In 2012, the shipment of smartphones and tablets is expected to exceed that of traditional personal computers, including laptops. Enterprise CIOs want to use these personal mobile devices to give better access to their internal data and processes for executives and employees, as well as enabling better purchasing and support services for their customers.

Complicating the CIO’s life are a number of factors:

  • employees who wish to use their own devices and applications at work,
  • executives and board of directors who want to use their own devices and applications at work
  • the wide variety of devices used,
  • legacy applications written for a standard desktop screen,
  • application level and device management,
  • cost controls, and
  • maintaining security across the infrastructure.

Some key technology subtrends to watch in 2012 include Voice search and voice assistants, Location Based Services, Gaming, Event-Based Marketing, and Augmented Reality.  On the horizon are applications like Mobile Video and 3D Mobile Internet.   All this has implications for business processes throughout the organization.   CIOs and IT leaders will want to understand how mobile fits into their organization’s unified communications strategy.

The slides provide an overview of the Mobile Computing trend.  Summary information about the Mobile Computing trend is provided along with many links to additional resources.   The slides are meant to be read/studied and the links are there for you to continue your learning.  You may want to view the slides in slideshow mode so you can easily follow the links.

Check out my other HorizonWatching Trend Reports…hope you enjoy them.

IDC Government Insights: 2012 Technology Predictions and Trends

imageI attended IDC Government Insights Predictions 2012:  Government conference call today.  I look forward to the IDC series of conference calls every year as it helps me understand the critical issues and trends that impact Information Technology decisions.  

The conference call was led by IDC Vice President Thom Rubel, and IDC Research Directors Ruthbea Clarke, Shawn McCarthy, and Adelaide O'Brien 

Summary and Key Themes

IDC says that the Government spending on IT in the U.S. will reach $82B.  The majority of that is Federal, with spending at the Federal level split about evenly between DoD and Civilian initiatives.  IDC expects the majority of this spending will be allocated to improve decision-making, operational efficiency, and citizen services for 2012

Overall, IDC believes there are four overall themes to watch in Government spending for 2012:

  1. Operational Efficiency:  Broader strategies are need to reduce operational costs
  2. Mobility:  Better management and provision of services are required
  3. Smart Government:  Improve the value of information and broaden service channels
  4. Economic Sustainability:  Investing to improve quality of life and promote economic growth/competitiveness

Top Ten Predictions for 2012

The 2012 predictions lists are developed from IDC analysts, who draw upon their ongoing discussions with industry clients, vendors, and years of experience.  The list below was sourced from the conference call slides.

  1. Cloud Computing.  “Up to 10% of States will have shared cloud hubs by the end of 2012, rapidly growing to 65% of the States by 2015”.
  2. Social Media.  “The use of social media for U.S. Local, State, and Federal organizations will begin the move from experimental to systematic information dissemination and collection.”
  3. Mobility.  “Mobility will become the number 1 IT governance issue and moves beyond device management to encompass broader business issues.”
  4. DataCenters.  “Small datacenters in the U.S. Federal government will hit the endangered species list in 2012 and be reduced by 70% with State and Local governments following suit.”
  5. Business Process Outsourcing.  “Over 20% of government IT and business process outsourcing requests for proposals will include service-level agreements tied to internal business and/or program outcomes.”
  6. Smart Cities“The growing availability of intelligent technology solutions will accelerate global investment in smart city technologies to $40.9 billion in 2012.”
  7. Service Level Agreements.   “Due to increased use of cloud computing, CIOs will spend up to 20% of their time in 2012 reviewing the terms and conditions of service-level agreements and mover toward standardization.”
  8. Big Data.  “Governments will take small steps to satiate their big appetite for Big Data.”
  9. Communication Networks.  “Foundational high-speed communications networks will finally hit critical mass.”
  10. Smarter Government.  “Governments will start updating legacy systems and engage in cross-agency collaboration that will move them to a higher stage in smart government maturity.”

The last few minutes of the conference call was spent going over recommendations and guidance to those in governments and those at vendors who serve governments.

For More Information

Culture Plays A Big Part In Social Business Adoption

A couple colleagues recently reached out to me on the topic of how best to implement social business within a mature company.  Some employees seem to flock to the latest collaboration and social technologies on their own.  Most employees seem unsure why they should be using these technologies and how to go about getting started.   Finally, some employees want to avoid social and collaboration technologies at all costs.

The fact is that emerging technologies do get a lot of hype and sometimes leaders decide to implement these new hyped technologies without the proper understanding of the change that will be required in business processes and what the impact that will have on employees.

The bottom line for me with any new emerging technology…whether it is is analytics, cloud computing, or social business is that successful implementations of new technologies must have three strategy elements integrated and in place 1) Technology Strategy (the new emerging applications and tools)  2) People Strategy (changes to skills, organization, and culture) 3)  Business Process Strategy (changes to tasks, activities, etc.). 

Too often I see a focus on the technology strategy too much without a focus on the other two.  It's like a three legged stool….if one or two legs are bad the stool falls down.   The business leader must focus on having the proper people and processes in place and that often depends on the culture that business leader develops and promotes within the organization.  Leaders who give the green light to implementing new technologies without understanding the impact on people and processes, will only see those technology initiatives fail.

So my message and advice is that culture does play a big part in implementing change within a mature corporation.  In my mind, culture change is the responsibility of our business leaders and therefore leaders should not implement new emerging technologies unless they understand the impact on people and processes.

Regarding the topic of implementing social business and the cultural implications of doing so, I’ve developed a list of links for those of you who would like to read up more on this topic.  Enjoy.

For more information on the Social Business trend itself, check out my other Social Business related blog posts

IDC: 2012 Predictions for Information Technology Industry

“IDC predicts that worldwide IT spending will grow 6.9% year over year to $1.8 trillion in 2012. As much as 20% of this total spending will be driven by the technologies that are reshaping the IT industry – smartphones, media tablets, mobile networks, social networking, and big data analytics.”  – IDC Press Release

IDC Top Trends 2012 IDC released it’s high level list of predictions for 2012 yesterday.  I attended the annual international conference call which kicks off a series of IDC predictions and trends calls over the next few months. 

The 10 high level prediction areas from IDC for 2012 are:

  1. Worldwide IT Spending Growth – Spending growth returns to the industry, fueled by the emerging markets and mobile computing.  European debt crisis could spoil the party.
  2. Emerging Markets Growth – China to pass Japan in IT spending as emerging markets grows to 28% share of total global spending.
  3. Mobility Devices & Apps – Smartphone/Tablet usage grows and users want these devices to do everything.  Mobile apps explosion continues and the O/S battle rages.
  4. Cloud Services Adoption – Spending on cloud services growing 4 times the industry rate.  Apps moving increasingly to the cloud.  PaaS and SaaS wars/acquisitions accelerate.
  5. Cloud Services Enablement – Increased cloud services growth will drive huge demand for IT hardware and software offerings that enable those cloud services as well as for technologies that can optimize the cloud data center infrastructure
  6. Mobile Networks – IDC says that in 2012 spending on mobile data services will surpass fixed data spending, that growth of video traffic will be an issue, and that telcos are expected to focus on mobile cloud strategies.
  7. Big Data Analytics – Digital data continues to grow at an alarming rate (48% in 2012) resulting in focus on Big Data and analytic ‘mashups’ and related M&A activity.
  8. Social Business – IDC expects battles to continue between between Microsoft, SAP, Oracle, and IBM while Facebook aims to become the B2C platform of choice.
  9. Interactive Network of Things – The number of embedded systems, entertainment devices, appliances, and industrial automotive computing devices will outnumber traditional IT input devices by 2014.
  10. Intelligent Industry Solutions – Smart Cities related efforts will drive over $40 billion in technology investments in 2012, mainly in Energy, Government, and Healthcare.

The IDC predictions list aligns well with the research I have been doing the last few months.  I will be issuing my own annual trends report in early January. 

The 10 IDC predictions are detailed in the full report IDC Predictions 2012: Competing for 2020 which was authored by Frank Gens, IDC’s Senior VP & Chief Analyst with help from a vast army of IDC analyst teams. 

IDC’s prediction portal for 2012 is at www.idc.com/Predictions12 and it is there you can link to all sorts of content, events, press releases, and complementary research.  I recommend you check out the “Video Commentary” Frank Gens, IDC’s Senior VP & Chief Analyst .  You can also follow IDC on Twitter http://twitter.com/#!/idc  for real-time news and updates.

Gartner: Top 10 Business Apps for Tablets

gartner logo Gartner says worldwide media tablet sales to end users will total 63.6 million units in 2011, a 261.4 percent increase from 2010 sales of 17.6 million units.  Yes…that says 261%!!.

As consumers increasingly buy these devices they inevitably start bringing them to work, pushing the adoption of business applications for tablets.   Gartner expects this adoption to increase substantially over the next few years as businesses start rolling out enterprise applications that support major business initiatives.

According to Gartner, the top 10 commercial business application categories for tablet devices are:

  1. Sales Automation.  Sales automation systems for customer collateral, sales presentations, and ordering systems
  2. Business intelligence.  Analytical and performance applications with management dashboards
  3. Email.  Containerized email to separate corporate messaging environments from personal email
  4. Collaboration.  Collaboration applications for meetings
  5. File Utilities.  For sharing and document distribution
  6. Business Processes.  General corporate/government enterprise applications for CRM, ERP, SCM and messaging
  7. Healthcare.  Medical support systems for doctors, nurses, and physical therapists
  8. Desktop Virtualization.  Hosted virtual desktop agents to provide secure remote operations of traditional desktop applications and environments
  9. Social Media.  Social networking applications with intelligent business insight
  10. Board Books.  For secure document and report distribution

For more detail on Gartner’s thoughts on this subject, see it’s press release “Gartner Identifies Top 10 Commercial Business Applications for Tablet Devices

Top 25 Most Popular Consumer (B2C) Branded Facebook Pages

I’ve been busy doing lots of research into how social media is being used by corporations.  I thought I’d share with you one piece of analysis I’ve done on B2C Branded Facebook pages.

As I’ve discussed here before, social business is an important emerging trend for corporations.   Many companies are past the experimentation stage on Facebook and are utilizing that platform as a way to build communities of customers into fans and advocates.

This table below documents the most popular B2C Branded fan pages on Facebook.  The table provides the number of fans and the URL for the top 25 pages.   The information was collected in mid October 2011.

Top 25 Most Popular Consumer (B2C) Branded Facebook Pages

#. Product/Brand Fans URL
1 Cocacola 34,643,972 https://www.facebook.com/cocacola
2 Oreo 23,142,657 https://www.facebook.com/oreo
3 Redbull 22,472,071 https://www.facebook.com/redbull
4 Skittles 19,382,918 https://www.facebook.com/skittles
5 Pringles 15,720,653 https://www.facebook.com/Pringles
6 Monster Energy 12,429,566 https://www.facebook.com/MonsterEnergy
7 Ferrero Rocher 12,252,965 https://www.facebook.com/FerreroRocher
8 Nutella 11,397,566 https://www.facebook.com/Nutella
9 Dr Pepper 10,631,556 https://www.facebook.com/DrPepper
10 Starburst 10,020,345 https://www.facebook.com/Starburst
11 Nike Football 8,969,053 http://www.facebook.com/nikefootball
12 Starbucks Frappuccino 7,744,417 https://www.facebook.com/Starburst
13 Mountain Dew 6,116,553 https://www.facebook.com/mountaindew
14 Pepsi 5,966,034 https://www.facebook.com/pepsi
15 5 Gum 5,412,955 https://www.facebook.com/5Gum
16 Sprite 4,584,408 https://www.facebook.com/Sprite
17 Kit Kat 4,508,596 https://www.facebook.com/kitkat
18 Gatorade 4,218,322 https://www.facebook.com/Gatorade
19 Slurpee 4,175,892 https://www.facebook.com/Slurpee
20 Kellogg’s Pop-Tarts 3,432,172 https://www.facebook.com/kelloggspoptarts
21 Kinder Surprise 3,299,680 https://www.facebook.com/kindersurprise
22 Nike Basketball 3,180,994 https://www.facebook.com/nikebasketball
23 Lay's 3,072,879 https://www.facebook.com/lays
24 Vitaminwater 2,913,825 https://www.facebook.com/vitaminwater
25 Wonka 2,870,596 https://www.facebook.com/wonka

 

Observations

  • These brands invest time in developing an inviting Facebook experience.
  • Many of them have built extra features into their Facebook pages, including contests, games, recipes, discussion forums, videos, pictures, etc.
  • Most of these companies interact well with the fans, asking questions of them or providing posts that encourage the conversation.   This interaction keeps the fans coming back to the site and participating.

Slides: How IBM Enables A Social Workforce

This week I have been attending WOMMA’s School of WOM in Chicago.  The conference started on Monday and wraps up today.  There have some great keynotes, workshops, and breakout sessions.  I’d estimate roughly that there are about 300 attendees.

On Monday, Susan Emerick of IBM (@sfemerick), Chris Boudreaux of Converseon (@cboudreaux) and I presented during a breakout.  Our presentation, “Enabling the Social Workforce” discussed how IBM has been able to enable thousands of employees to participate in social media.  At IBM, employees are such an extension of our brand and it is important that IBMers represent our brand in the social media.

Most businesses are finding it challenging to mobilize employees in social media on behalf of the brand.  For years prior to the social media explosion, IBM had focused on enabling IBMers to collaborate internally via collaboration tools.  As social media took off on the public Internet, IBM has, in turn, successfully enabled thousands of employees to participate in the social media conversation. 

The presentation (loaded on slideshare and then embedded below) discusses how IBM advances the goals of the business while growing the professional influence of the employee. The key to enablement for IBM is focusing on empowering the workforce to communicate their strategic expertise socially.  Our presentation and the Q&A session afterwards covered important program elements like

  • Developing the Digital Strategy Model
  • Publishing and Communicating Social Media Guidelines
  • Developing a Social Computing Curriculum that includes certification-based training
  • An Expertise Locator system that helps aid in the search and discovery of IBM experts
  • IBM’s Centennial Program that enables social conversations.

Leveraging Social Media and Communities for Foresight

Last Wednesday evening I delivered a keynote presentation at an end of the year student event at the University of Notre Dame’s Mendozza College of Business MBA program (http://business.nd.edu/). 

Mendozza Keynote

The students are all required to take a class in Futures Studies and this was their end of year event.  During the late afternoon Poster Session that was held in the atrium of the Mendozza building, they all assembled and displayed posters that communicated the results of their semester long projects.  The topics covered a wide variety of subjects, from the future of Electric Cars to Solar Technology, to how to solve water irrigation in Africa.   In all there were over 50 projects from teams of 4-5 students.   I was impressed with the students projects and the level of research, analysis and insight generation that went into the poster presentations.   I learned a lot just by walking from poster to poster.

After the poster session was done, we all assembled into the auditorium where I delivered my keynote to the students “Leveraging Social Media and Communities for Foresight”.  The deck has been uploaded to my HorizonWatching account on Slideshare and is also embedded below. 

During the keynote, I discussed how the emergence of online social media and communities is transforming communication around the world.  The shift from traditional institutional-led communications that is relatively controlled by a small number of companies to an era where any individual can create and publish content is a shift that is transforming the way individuals learn, collaborate, and create content.   This has a ripple effect across all business professionals and certainly is impacting the way we research, analyze and develop insights about emerging trends, technologies and issues impacting businesses and individual citizens.

I provide the students with my personal story of how I’ve led an internal IBM community called HorizonWatch since early 2001 and how I started blogging internally in 2006.  I also discussed my public social community effort called HorizonWatching.   Both efforts have helped me do a better job of scanning for emerging trends and then developing insights from those scanning activities.

I ended the talk with some advice to the students on how they could get started leveraging social media in their own careers.  My main advice was that they should all think about taking control of their personal online brand.  As they are soon to turn their attention to job searching, now is the time for them to think hard about what their digital brand looks like to recruiters and potential employers.  But after the job search is over, I believe those who will be successful in their careers are the ones that will figure out ways to leverage social media and communities to build their expertise.

As this was their last day of class, they were all eager to go out and celebrate, so the Q&A session was short and sweet.  However the 5-6 questions raised were smart and right on topic.  I wish all the students good luck and best wishes over the summer and challenge them to begin using social media and communities as a strategy to better understand the future(s).

My presentation is embedded below.

WOMMA School of WOM: The Art & Science of Creating Talkable Brands

SOW On May 9-11 the Word of Mouth Marketing Association (WOMMA) comes to my neck of the woods (Chicago).  The event is the “School of WOM:  The Art & Science of Creating Talkable Brands”.  You can check out the event and register at http://womma.org/schoolofwom/about.html

sow-speakerbadge-1 (2) I’m on the speaking agenda along with my colleague Susan Emerick (@sfemerick) and our friend and colleague, Chris Boudreaux and (@cboudreaux) SVP of Management Consulting, of IBM’s strategic partner, Converseon.  We will be speaking on May 9, Tuesday afternoon.  Our topic is entitled “IBM: Empowering Employees to Participate in Online Conversations.  We’ll discuss how we’ve developed an ongoing social listening and engagement process within IBM designed to enable IBM employees to become active in the social conversations happening everyday.  Hope to see you there.

The School of WOM event has a jam-packed schedule of presentations from brand names you all know, including:

  • IBM
  • Gap
  • Kellogg's
  • Nabisco
  • McDonald's
  • Chick-fil-A
  • SAP
  • Random House

You can check out the full agenda here http://womma.org/schoolofwom/faculty.html

It’s a very rich and full agenda.  I’m really looking forward to it!!

A Primer on the Trend Towards Video-enabled Business Processes

“One-third of online consumers in the US regularly watch user-generated videos on sites like YouTube“ – Forrester, Sept, 2010 (link)

“178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer“ – comScore, Sept, 2010 (Link )

“70% of global online consumers watch online video. More than half of global online consumers watch online video in the workplace.” – Nielsen, Aug 2010 Link

When you think of it, kids growing up today are used to creating, uploading, and watching videos online. It is part of their daily activity.  It is how they interact with their friends.  It is how they get the information they need. If my kids are having a particular problem understanding a subject at school, they just enter a search into YouTube and they get the information they need. If they want to learn how to play a favorite song on the piano, they can find that on YouTube as well. If you want to find out how to change the faucet on one of your sinks in your house, you can find that too.

Sametime video_chat_composite Online video is becoming a natural part of our learning and collaborative processes as consumers.  Increasingly, consumers are relying on videos as a way to learn about companies and it’s products and services prior to making a purchase decision.  And consumers are beginning to expect to find videos online to help them with post-purchase support questions

So I believe its only a matter of time before employees expect videos to be a part of every business website, every business process. When the teenager of today enters the business workforce, they will expect videos to be embedded in all business applications as part of the learning and collaborative process.

I stared at IBM long before the Internet was around.  We learned and collaborated in a different way.  I could simply walk down the hall or across the building to reach a colleague live and in person, and collaborate on an intimate level. But in today’s virtual workplace, such interactions are harder, if not impossible, to come by, if they happen at all. And yet the need for such face-to- face exchanges hasn’t gone away; if anything, it’s greater than ever.

Technology is available today that allows us to collaborate face to face even though we are thousands of miles away from each other. Many companies have already implemented videoconferencing for executive briefing centers and have learned that this form of collaboration is a powerful way to communicate and can strengthen existing relationships. The ability to view colleagues, both inside and outside the enterprise, and see their reactions to important discussions is invaluable, particularly for situations involving selling, negotiation and starting up a new team. 

Video is increasingly important as tool in business processes, particularly in situations where visual information is critical to a discussion.  Processes like marketing, support, and training could all benefit from the use of videos.  In fact, I expect that over the next 10-20 years, the use of videos will impact most business processes, causing need for new roles, responsibilities, and education. IT leaders will need to understand the impact on the infrastructure and will need to have an overall video strategy that is aligned to business objectives.

Sametime Meetings_Rich_18Nov09 I expect 2011 to bring increased focus on integrating video into the matrix of different communication types within an organization in order to provide a seamless communication system across multiple networks, applications and devices.  In 2011, innovative business and IT leaders will have pilots and projects underway to understand how to make the best use of videos within the enterprise.

Of course I don’t expect this trend to be one that reaches mass adoption overnight in 2011, but I do expect to hear of some leading edge companies that are starting to embrace video and embed video collaboration into it’s processes and infrastructure.  These leading edge companies will provide the case studies that help convince other companies to do the same.

The rest of this post provides you with additional background on this trend, some additional marketplace quotes, and a list of websites and resources.

Drivers

  • High cost of travel
  • Remote employees
  • Customers want video, and often engage more readily with video content than written content

Inhibitors/Challenges

  • Video production is often seen as expensive (but it does not have to be)
  • Bandwidth

Implications

  • Videos will impact most business processes, causing need for new roles, responsibilities, and education.
  • What are the video applications that are driving strategic change?
  • IT leaders need to understand impact on the infrastructure
  • What impact will pervasive video and connectivity have on customers?
  • Need to have an overall video strategy that is aligned to business objectives

Quotes from the Marketplace:

“Mobile Video: is already used by 11% of global online consumers: penetration is highest in Asia-Pacific and among consumers in their late 20s“ – Nielsen, Aug 2010 Link

“User-generated content gives Web site visitors a voice and a presence, while giving organizations more opportunities to interact and communicate with their visitors. Smart companies align with users by allowing them to upload home-grown videos related to communications campaigns or products promotion.” – Frost (link)

“Top video-enabled organizations are able to shift the focus from supporting video to aligning video with accelerated business processes such as improved product development, accelerated talent acquisition, and revenue-enhanced sales opportunities.” – Hyoun Park, Aberdeen Link

“Technology that lets employees collaborate face-to-face without actually being face-to face can facilitate virtual collaboration easily and very cost-effectively. PC-based video conferencing software is that technology..” – Frost & Sullivan Link

 For More Information

Here are some sites where you will find links to other learning resources like white papers, demos, customer briefs, and videos.

Voice / Video Convergence Delivers Value

image

IBM: Transforming your voice, video and collaboration infrastructure

Additional www.ibm.com Links

Here are some additional sites where you will find links to other learning resources like white papers, demos, customer briefs, and videos