Gamification: A 2013 HorizonWatching Trend Report

My Gamification: A 2013 HorizonWatching Trend Report has been pretty popular out on Slideshare so I thought I’d post about it here.

Gamification can be defined as the emerging trend of applying game-design techniques to non-game situations and applications.  The recent hype around Gamification is how enterprises are beginning to employ gaming techniques to business processes.  The main objective with gamification is influence employee or customer behavior in order to motivate them, in a fun and entertaining way, to solve a problem or execute a business process.  There are many potential applications of Gamification across all business processes.  Gartner has said that they believe 70% of the Fortune 2000 corporations will have implemented a Gamification application by 2014. 

Trends in Gamification for 2013

  1. Gamification Grows Up:  As the media buzz from 2012 continues, case studies highlight successful uses of gamification and Business Leaders realize there is business value.
  2. Designing for Success:  Case Studies and Industry Best Practices will reveal significant differences in design requirements depending on desired outcome.
  3. Gamification is not easy:  Successful implementations of Gamification can require significant upfront planning and design work.
  4. Integration with Mobile, Social & Collaboration Platforms:  Users increasingly prefer gamification efforts that are integrated with existing mobile, social and collaboration platforms.
  5. Large Enterprise App Vendors Experiment:  Expect large application vendors to experiment with embedding Gamification techniques directly into business applications.
  6. Gamification Analytics:  Expect innovative uses of analytics to understand how to optimize gamification techniques in order to influence behavior.
  7. Significant Benefits: In 2013, there will be increased industry case study examples that demonstrate the value a cohesive, connected and playful team can achieve via gamification.
  8. Skills and Training:  Large enterprises will look to invest in developing skilled resources in Gamification design and development.
  9. Gamification Services: Lack of experience with Gamification will drive increased interest in Gamification Consultants.

The Trend Report

Check out the embedded slides below or go download a copy for your own use.

Bring Your Own Device: A 2013 HorizonWatching Trend Report

The past year has been characterized by the consumerization of IT for most businesses, and the rising popularity of smartphones and tablets entering the workplace continues to intensify.  The BYOD trend refers to the enterprise policy of allowing employees to use their personally owned devices (laptops, smartphones, tablets) to access enterprise information and applications.  In 2013, companies will need to have policies and solutions in place to ensure cost-effective, productive and efficient bring your own device (BYOD) workplaces.

2013 Trends in BYOD

  1. Number of Devices: Many workers today are carrying three devices: Laptop, Tablet and Smartphone.
  2. Diversity of Devices: Different manufacturers and different operating systems.
  3. Increased IT Responsibilities: IT departments ramp up to handle Mobile Device Management and Security requirements
  4. Best Practices / Case Studies: As BYOD programs increase, demand will increase for industry-wide best practice and case study documentation.
  5. Geographic Differences: BYOD programs need to be customized by geographic region.
  6. Moble Device Policies: Enterprises develop guidelines/standards for employees to follow
  7. Mobile Workforce Training: Leading edge organizations develop and provide mobile device and mobile app trainings as part of their BYOD program
  8. What’s the ROI of BYOD?: With the increased Mobile Device Management requirements, look for CFOs to evaluate whether BYOD really saves any real money

BYOD Trend Report

Head on over to Slideshare where you can download my report

Consumerization: A 2013 HorizonWatching Trend Report

I’ve posted my 2013 trend reports to Slideshare.  Scroll to the bottom of this post to access the trend report on Consumerization.

The Consumerization trend is all about driving innovation in technology from the perspective of the individual consumer or employee.  From an IT Industry perspective, it really got it’s start in the late 70’s and early 80’s with the announcement of Personal Computer technology for the Consumer.  Since then, a whole industry has exploded around the idea of serving the information technology needs of Consumers.  Increasingly, technology developed for the Consumer has made it’s way into enterprise I.T.

In today’s environment, the buzz around Consumerization is about employees who wish to use their tablets and smartphones to access enterprise information systems.  However, Consumerization is much more than just that.

Consumerization of IT in 2013

Here are some important trends to watch out for in 2013 around the topic of Consumerization

  1. Mobile Devices:  CIOs should expect new devices to be announced and adopted by users…who will want to use them to access enterprise information.
  2. Mobile Apps:  Enterprise Mobile developers copy consumer mobile app ideas as they try to provide similar capability for enterprise workers.
  3. Enterprise App Store:  Employees want the look and feel of their consumer app store…and not just for mobile apps, but for all computing apps.
  4. Collaboration Revolution:  Individuals increasing expect corporate collaboration and HR platforms to have capabilities they see in social tools like LinkedIn, Facebook, Twitter, FaceTime, and Google+
  5. Cloudy Expectations:  More consumers are using increasingly sophisticated, cloud-based software to store and manage their personal information and they expect IT departments to deliver that same capability.
  6. Work from Home Employees:  This sometimes “forgotten” segment of enterprise workers increasingly demands improved collaboration, social, and unified communications tools
  7. Walking in the user’s shoes:   CIOs and IT departments need to understand the user’s perspective in order to design and deliver an experience that mirrors what consumers experience everyday.
  8. Rapid Innovation and Prototyping: Consumer technology advances at lightening speed. More IT Departments will try to become more agile and do the same for their users.
  9. Fun on the Job:  Consumer Games drive innovation in Enterprise Gamification
  10. Consumerization in Other Industries:   Consumerization is impacting Education, Healthcare, Banking, and other industries, causing CIOs in those industries to have to innovate.

The HorizonWatching 2013 Consumerization Trend Report

19 Gamification Trend Articles for 2013

game - ChessWhat is Gamification you ask?  Gamification is applying game-design to non-game applications.  The main objective is influence employee or customer behavior in order to motivate them, in a fun and entertaining way, to solve a problem or execute a business process.  There are many potential applications of Gamification across all business processes.  Gartner has said that they believe 70% of the Fortune 2000 corporations will have implemented a Gamification application by 2014.  Market leaders include Badgeville and BunchBall.  Other companies in the space include Crowdfactory, Gamify.it, Hoopla, Kudos, ObjectiveLogistics and Rypple (a salesforce.com company).

The following is a list of articles and blog posts I have uncovered in my research that discuss the potential for Gamification in 2013.



Source Title of Article / Blog Post
Cisco A Gamified Cloud In 2013
ClickZ Your 2013 Marketing Goal – Gamification
CopperFox Marketing Is gamification the hottest digital trend for 2013?
Destination CRM Blog Badgeville CEO Kris Duggan’s 2013 Gamification Predictions
ECommerce Times Gamification Brings In Serious Business
Frankwatching Gamification in 2013:  going up or going down?
Gamification Corp Top Articles for Enterprise Gamification in 2012
GCO Why You Shouldn’t Ignore Gamification in 2013
Hoopla.net Gamification Trends for 2012 (video)
Landor Trend One: Gamification
MyGamification.com Understanding Gamification Trends
notperfectbutcommitted.com Technology trends – Gamification of Applications
Rise Interactive Use Gamification to Inspire Your Employees in 2013
Talentim HR Trends. No.4: Gamification
The Economist Gamification
VentureBeat Five predictions on where gamification is going next
VentureBeat Play to win: 7 steps to making gamification work in enterprise
VentureBeat The DeanBeat Game industry predictions for 2013
Yahoo (Yyoga Press Release) Gamification is the Key to Fitness Motivation in 2013

23 BYOD Trends and Prediction Lists for 2013

BYOD2 Today I am sharing with you a list of articles and blog posts I’ve found and inventoried that discuss trends and predictions for the coming year related to the Consumerization of IT and “Bring Your Own Device” (BYOD) trends.  

Consumerization of IT refers to the trend of innovative technologies (hardware, software, solutions, services) that were designed for consumers making their way into the corporate world.  BYOD is the trend that is specific to the explosion of mobile devices that consumers are buying and how those consumers want to use those personal devices to access corporate networks, applications and data.

It’s important to note that the BYOD trend is not just about companys letting employes use their own devices. It’s also about supporting employees with resources and technical expertise in order to leverage those mobile devices into something that works for the employee and also works for the company.

Here then is a list of 23 blog posts and articles that discuss these trends.

Source Title of Article / Blog Post
CIO.com 2013 Prediction: BYOD on the Decline?
CITEWorld Consumerization in 2013: the big stories to watch
ComputerWorld Forecast 2013: Setting a mobile risk management strategy
ComputerWorld One reliable prediction for 2013: BYOD still a bear for IT
ComputerWorld Where are mobility and consumerization of IT heading in 2013?
DataCOM 13 Mobility and BYOD Tips for 2013
Enterprise Systems Top 3 Emerging BYOD Trends for 2013
Field Aware Implementing BYOD in 2013
Gartner Gartner Identifies Three Security Hurdles to Overcome When Shifting From Enterprise-Owned Devices to BYOD
Ian Tibble What’s Next for BYOD – 2013 and Beyond
InformationWeek 5 Ways To Stay Ahead Of Consumerization Of IT
InfoSec Island What’s Next For BYOD – 2013 And Beyond
ITBusinessEdge BYOD in 2013: Yes, It Is Going to Get Worse
Petri Bring Your Own Device: Will 2013 be the Year of BYOD?
Point 2 Security BYOD Concerns Loom Large in 2013
Redmondmag.com BYOD and Cloud Will Fuel IDMaaS Landscape in 2013
SC Magazine Prediction: BYOD may go away in 2013
Silicon Angle BYOD + Build Your Own App Taking Over Mobility in 2013
Simply Security Cloud to Drive IT Consumerization in 2013
TabTimes 2013 To Do For IT Departments
TeoTech BYOD in 2013
The A Team BYOD (Bring Your Own Device) – 2013 the Year of the Tablet

Consumerization of IT / BYOD: IBM Websites, White Papers and Reports

byod Business Professionals are in fact consumers.  And consumers today have more choice, more flexibily, and more options in the devices that they use to access the Internet every day, including smartphones, tablets, and personal laptops.   Consumers are using these devices to access the new applications and social networks that they use to connect with each other for both personal and business reasons.  As that technology spills over into their professional lives, the line between the personal and the professional is blurring.

It’s no surprise that Business Professionals want to use the same technology at work as they use at home.    However, while consumer technology offers some great potential benefits for the business, it also represents added risk in terms of security, privacy, and compliance.  So IT leaders need to strike a balance between the desires of users and the requirements of the enterprise.

IBM has a bunch of content available to for you to learn more about this trend.  Below you will find links to the most current IBM reports, websites, and social accounts related to the social business trend.  The reports and sites listed below are all hotlinked.  If you see something that is missing, let me know and I will revise this post.

BYOD-Related Websites by IBM

BYOD-Related Social Media Sites

BYOD-Related IBM White Papers and Reports

BYOD-Related IBM Presentations

HorizonWatching 2012 Trend Report: Mobile Computing

I’ve prepared another HorizonWatching Trend report…this one is on Mobile Computing.  I have posted a deck to Slideshare (see embedded deck at end of this post).

The slides provide an overview on the Mobile Computing trend.  In the deck you will find summary information about the Mobile Computing trend along with many links to additional resources.

The Mobile Computing gold rush is in full swing. The “train has left the station”. It's hard to talk to an enterprise customer these days without getting into a discussion about Mobile.

In 2012, the shipment of smartphones and tablets is expected to exceed that of traditional personal computers, including laptops. Enterprise CIOs want to use these personal mobile devices to give better access to their internal data and processes for executives and employees, as well as enabling better purchasing and support services for their customers.

Complicating the CIO’s life are a number of factors:

  • employees who wish to use their own devices and applications at work,
  • executives and board of directors who want to use their own devices and applications at work
  • the wide variety of devices used,
  • legacy applications written for a standard desktop screen,
  • application level and device management,
  • cost controls, and
  • maintaining security across the infrastructure.

Some key technology subtrends to watch in 2012 include Voice search and voice assistants, Location Based Services, Gaming, Event-Based Marketing, and Augmented Reality.  On the horizon are applications like Mobile Video and 3D Mobile Internet.   All this has implications for business processes throughout the organization.   CIOs and IT leaders will want to understand how mobile fits into their organization’s unified communications strategy.

The slides provide an overview of the Mobile Computing trend.  Summary information about the Mobile Computing trend is provided along with many links to additional resources.   The slides are meant to be read/studied and the links are there for you to continue your learning.  You may want to view the slides in slideshow mode so you can easily follow the links.

Check out my other HorizonWatching Trend Reports…hope you enjoy them.

Jack Uldrich: Predictions for 2012

Jack Uldrich is a well known author, blogger, columnist, keynote speaker, and global futurist.  Two books of his I recommend are 1) Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business.

Uldrich has released his list of predictions for 2012.  I like reading his list every year because his predictions are integrated into stories and potential scenarios that could very well happen.  The stories and scenarios bring the predictions to life and helps you imagine other uses for the predicted technology trend.

Here’s a summary of his list

  1. Blackout Friday. Retailers will admit to using advanced facial recognition software.
  2. Collegiate Guarantees.   University helps unemployed alumni with special offer.
  3. Augmented Political Reality.  A mobile app to help voters match candidates to special interest groups
  4. Potty “Gaming”.  A new game to help parents potty-train their toddlers.
  5. Urban Crops.  A city will initiate a major focus on urban farming to feed it’s citizens.
  6. Paparazzi Drones.    Advanced miniature robotic drones to be applied to the celebrity industry.
  7. Virtual Grocery Stores.  Subway walls to become a smartphone enabled virtual grocery store..
  8. Nano-Drugs.   Trial program launched to apply groundbreaking nanoscience technology to cancer treatment
  9. Networked Traffic.    Social networking apps to reduce traffic congestion.
  10. Phone Food Sensors.  New device attached to smartphones chemically analyzes food while shopping at grocery stores.

You can read the detail behind Uldrich’s list at his blog  http://jumpthecurve.net/health-care/futurist-jack-uldrichs-predictions-for-2012/

JWT: 10 Consumer Trends For 2012

A recent JWT press release 10 Trends That Will Shape Our World in 2012 caught my eye.  The press release announced the publication of JWT’s seventh annual forecast of key trends that will impact consumer decision making and purchase behavior.

This is a good annual list to take a look at for those in the B2C world.  Consumer behavior is shifting constantly and it’s important to understand why, how, and where those shifts are happening.

To research and develop it’s top ten list, JWT uses data gathered via quantitative surveys of consumers in the U.S. and U.K. as well as input from JWT employees, clients, and other influencers across a number of industries.

JWT’s Top Ten Trends:  Themes uncovered in the survey data include uncertainty about the economic future, the ongoing drumbeat of new technology in our lives, and and a new theme of shared responsibility with a focus on making better food purchase decisions.

Here’s my summary of the ten trends on JWT’s list…

  1. Navigating the New Normal:  Continued economic conditions force brands to develop new entry points for cost-sensitive consumers.
  2. Live a Little:  Overstressed consumers look to splurge once in a while or at least escape from the many worries of the day.
  3. Generation Go:  Enabled by technology, twentysomethings grow up and transform themselves, with many of them starting their own business
  4. The Rise of Shared Value:  Increasingly, some corporations are deciding that making a profit and being socially responsible can be achieved at the same time.
  5. Food as the New Eco-Issue:  The environmental impact of our food choices will become a more prominent concern.
  6. Marriage Optional:  Increasingly, women are taking an alternate life route, one that doesn’t include marriage as an essential checkpoint.
  7. Reengineering Randomness:  Greater emphasis will be placed on reintroducing randomness, discovery, inspiration and different points of view into our worlds.
  8. Screened Interactions:  Consumers are increasingly expecting to interact (touch, gesture, speech) with flat screens and surfaces
  9. Celebrating Aging:  Medical and cultural advances help seniors redefine what it means to grow old.
  10. Objectifying Objects:  Technology increasingly gets 1) embedded in all sorts of objects and 2) enables the creation of totally new products and services

For More Information

IDC: 2012 Predictions for Information Technology Industry

“IDC predicts that worldwide IT spending will grow 6.9% year over year to $1.8 trillion in 2012. As much as 20% of this total spending will be driven by the technologies that are reshaping the IT industry – smartphones, media tablets, mobile networks, social networking, and big data analytics.”  – IDC Press Release

IDC Top Trends 2012 IDC released it’s high level list of predictions for 2012 yesterday.  I attended the annual international conference call which kicks off a series of IDC predictions and trends calls over the next few months. 

The 10 high level prediction areas from IDC for 2012 are:

  1. Worldwide IT Spending Growth – Spending growth returns to the industry, fueled by the emerging markets and mobile computing.  European debt crisis could spoil the party.
  2. Emerging Markets Growth – China to pass Japan in IT spending as emerging markets grows to 28% share of total global spending.
  3. Mobility Devices & Apps – Smartphone/Tablet usage grows and users want these devices to do everything.  Mobile apps explosion continues and the O/S battle rages.
  4. Cloud Services Adoption – Spending on cloud services growing 4 times the industry rate.  Apps moving increasingly to the cloud.  PaaS and SaaS wars/acquisitions accelerate.
  5. Cloud Services Enablement – Increased cloud services growth will drive huge demand for IT hardware and software offerings that enable those cloud services as well as for technologies that can optimize the cloud data center infrastructure
  6. Mobile Networks – IDC says that in 2012 spending on mobile data services will surpass fixed data spending, that growth of video traffic will be an issue, and that telcos are expected to focus on mobile cloud strategies.
  7. Big Data Analytics – Digital data continues to grow at an alarming rate (48% in 2012) resulting in focus on Big Data and analytic ‘mashups’ and related M&A activity.
  8. Social Business – IDC expects battles to continue between between Microsoft, SAP, Oracle, and IBM while Facebook aims to become the B2C platform of choice.
  9. Interactive Network of Things – The number of embedded systems, entertainment devices, appliances, and industrial automotive computing devices will outnumber traditional IT input devices by 2014.
  10. Intelligent Industry Solutions – Smart Cities related efforts will drive over $40 billion in technology investments in 2012, mainly in Energy, Government, and Healthcare.

The IDC predictions list aligns well with the research I have been doing the last few months.  I will be issuing my own annual trends report in early January. 

The 10 IDC predictions are detailed in the full report IDC Predictions 2012: Competing for 2020 which was authored by Frank Gens, IDC’s Senior VP & Chief Analyst with help from a vast army of IDC analyst teams. 

IDC’s prediction portal for 2012 is at www.idc.com/Predictions12 and it is there you can link to all sorts of content, events, press releases, and complementary research.  I recommend you check out the “Video Commentary” Frank Gens, IDC’s Senior VP & Chief Analyst .  You can also follow IDC on Twitter http://twitter.com/#!/idc  for real-time news and updates.

Gartner: Top 10 Business Apps for Tablets

gartner logo Gartner says worldwide media tablet sales to end users will total 63.6 million units in 2011, a 261.4 percent increase from 2010 sales of 17.6 million units.  Yes…that says 261%!!.

As consumers increasingly buy these devices they inevitably start bringing them to work, pushing the adoption of business applications for tablets.   Gartner expects this adoption to increase substantially over the next few years as businesses start rolling out enterprise applications that support major business initiatives.

According to Gartner, the top 10 commercial business application categories for tablet devices are:

  1. Sales Automation.  Sales automation systems for customer collateral, sales presentations, and ordering systems
  2. Business intelligence.  Analytical and performance applications with management dashboards
  3. Email.  Containerized email to separate corporate messaging environments from personal email
  4. Collaboration.  Collaboration applications for meetings
  5. File Utilities.  For sharing and document distribution
  6. Business Processes.  General corporate/government enterprise applications for CRM, ERP, SCM and messaging
  7. Healthcare.  Medical support systems for doctors, nurses, and physical therapists
  8. Desktop Virtualization.  Hosted virtual desktop agents to provide secure remote operations of traditional desktop applications and environments
  9. Social Media.  Social networking applications with intelligent business insight
  10. Board Books.  For secure document and report distribution

For more detail on Gartner’s thoughts on this subject, see it’s press release “Gartner Identifies Top 10 Commercial Business Applications for Tablet Devices

The Consumerization of IT as a Disruptive Force

Back in the late 70’s when hobbyists really starting building and playing with computers at home, they did not realize that they were starting a trend that is having a huge impact on IT today.  When the IBM PC was announced in 1981, the trend received a huge adoption kick.  The Consumerization of IT was born.

The consumerization of IT remains one of the most significant forces affecting enterprise IT at this time.  Although many enterprises have started to understand the challenges posed by their employees' expectations of access to and use of consumer technology and applications inside the workplace, they have yet to reconcile these with the issues of control, security, governance and change management that they introduce.

Today, more and more enterprise workers are opting to buy their own laptops rather than accept the ones corporate IT are handing out.  These employees also want to tie into corporate networks via non-traditional devices like the Blackberry, the I-phone, and the I-touch.

Falling prices and broadening distribution have made IT an accessible and affordable commodity for consumers.  An increasingly pervasive communications infrastructure is encouraging new acquisition and delivery models and increasing the importance of Web-provided content.  The combination of affordable communications; low-cost, easy-to-use devices; and content (information, entertainment and applications) destabilizes the balance among enterprises,
producers, consumers and government.  This force challenges the basic assumptions of technology scarcity and uniqueness long held by enterprise IT.  Affordable access to technology and content increases the power of individuals and how they interact with the enterprise as customers or employees. 

Add to this the explosion in growth of web2.0 enabled social media and online virtual communities, these changes will cause significant disruption in business today.  Corporate IT now has to consider how applications like Twitter, Facebook and LinkedIn are impacting corporate business processes.

Consider the kids in school today…they are all digital natives.  They have been around computers their whole lives.  My 14 year old daughter has been playing computer games since she was 3 (Freddie Fish!).   And today, like all teenagers, she is embracing social media applications as a way to communicate and share content with friends.  When she eventually (hopefully!) makes it into the job market, she will expect to IT tools in the enterprise to reflect the types of tools (gaming, texting, social networking, 3D, video) she has grown up with.

Some things to think about….

  • How will the consumerization of IT impact business processes in the future?
  • How can IT managers and business leaders manage the impact of the consumerization of IT on their business and operating models?
  • How will the consumerization of IT affect social relationships and interactions among individuals, enterprises and governments?
  • What new opportunities will arise from the consumerization of IT?

For more reading on this topic, check out