IDC: 2012 Predictions for Information Technology Industry

“IDC predicts that worldwide IT spending will grow 6.9% year over year to $1.8 trillion in 2012. As much as 20% of this total spending will be driven by the technologies that are reshaping the IT industry – smartphones, media tablets, mobile networks, social networking, and big data analytics.”  – IDC Press Release

IDC Top Trends 2012 IDC released it’s high level list of predictions for 2012 yesterday.  I attended the annual international conference call which kicks off a series of IDC predictions and trends calls over the next few months. 

The 10 high level prediction areas from IDC for 2012 are:

  1. Worldwide IT Spending Growth – Spending growth returns to the industry, fueled by the emerging markets and mobile computing.  European debt crisis could spoil the party.
  2. Emerging Markets Growth – China to pass Japan in IT spending as emerging markets grows to 28% share of total global spending.
  3. Mobility Devices & Apps – Smartphone/Tablet usage grows and users want these devices to do everything.  Mobile apps explosion continues and the O/S battle rages.
  4. Cloud Services Adoption – Spending on cloud services growing 4 times the industry rate.  Apps moving increasingly to the cloud.  PaaS and SaaS wars/acquisitions accelerate.
  5. Cloud Services Enablement – Increased cloud services growth will drive huge demand for IT hardware and software offerings that enable those cloud services as well as for technologies that can optimize the cloud data center infrastructure
  6. Mobile Networks – IDC says that in 2012 spending on mobile data services will surpass fixed data spending, that growth of video traffic will be an issue, and that telcos are expected to focus on mobile cloud strategies.
  7. Big Data Analytics – Digital data continues to grow at an alarming rate (48% in 2012) resulting in focus on Big Data and analytic ‘mashups’ and related M&A activity.
  8. Social Business – IDC expects battles to continue between between Microsoft, SAP, Oracle, and IBM while Facebook aims to become the B2C platform of choice.
  9. Interactive Network of Things – The number of embedded systems, entertainment devices, appliances, and industrial automotive computing devices will outnumber traditional IT input devices by 2014.
  10. Intelligent Industry Solutions – Smart Cities related efforts will drive over $40 billion in technology investments in 2012, mainly in Energy, Government, and Healthcare.

The IDC predictions list aligns well with the research I have been doing the last few months.  I will be issuing my own annual trends report in early January. 

The 10 IDC predictions are detailed in the full report IDC Predictions 2012: Competing for 2020 which was authored by Frank Gens, IDC’s Senior VP & Chief Analyst with help from a vast army of IDC analyst teams. 

IDC’s prediction portal for 2012 is at and it is there you can link to all sorts of content, events, press releases, and complementary research.  I recommend you check out the “Video Commentary” Frank Gens, IDC’s Senior VP & Chief Analyst .  You can also follow IDC on Twitter!/idc  for real-time news and updates.

IDC Announces Dates for 2012 Prediction Conference Calls

IDC IDC’s series of annual prediction conference series kicks off December 1st with it’s Top 10 Predictions for 2012 conference call.  I’ll be attending most of the conference calls and reporting about them here as I do every year.  

IDC's annual Top 10 Predictions for 2012 conference call is the most popular call in the sericeso.  Senior Vice President and Chief Analyst Frank Gens will talk about the key themes and opportunities that will guide the industry's direction in 2012. 

The Cross-Industry Overview call is another popular call.  Hosted by Meredith Whalen, Senior Vice President, IDC Insights and Vertical Markets Research, this call always features a panel of research vice presidents from the six industries that comprise IDC Insights. Here’s the list of dates that have been announced.

Below you can find a list of currently scheduled IDC Prediction Calls.   For more information about IDC events and webinars, go to the IDC Events page.

Overview/Summary Calls

Energy & Utilities

Financial Services


  • Government – December 7, 2011 – 11:00 a.m. EST; 16:00 GMT
  • EMEA Government – December 13, 2011 – 9:00 a.m. EST; 14:00 GMT



  • Health – December 5, 2011 – 2:00 p.m. EST; 19:00 GMT
  • EMEA Healthcare – December 14, 2011 – 9:00 a.m. EST; 14:00 GMT

Manufacturing and Supply Chain


  • Retail – December 8, 2011 – 11:00 a.m. EST; 16:00 GMT
  • EMEA Retail – January 18, 2012 – 9:00 a.m. EST; 14:00 GMT

Note: If you cannot attend the live broadcasts, slides and web conference replay recordings will be available afterward to pre-registered participants. You must pre-register to receive access information and reminders.

For more information about IDC events and webinars, go to the IDC Events page.

IDC’s Conference Call on 2012 IT and Economic Outlook

Today IDC held their annual State of the Market IT & Economic Outlook 2012 conference call.  In this annual web conference, IDC reviews the current state of the global economy and IT spending and provides outlook for the new year.   This is my summary observations from that call.

IDC Outlook 2012 IDC holds this call every year the first week of November and it signals to me that it is officially time for me to start focusing on developing my list of key trends for the next year.  As I do every year, I’ll publish that list in early January.

The speakers on this call from IDC were;

  • Stephen Minton, Vice President for the IDC Worldwide IT Markets research group, focusing on IT spending and global end-user trends.
  • Anna Toncheva,  Program manager and Economist with the IT Markets and Strategies group in IDC's Global Research Organization.

IDC stated that macroeconomic indicators have worsened over the past 6 months, causing a general weakening of the 2012 outlook.  In general, we’ve seen good levels of IT investment so far in 2011, but with economic forecasts sliding down since mid-year, we should be concerned about IT spending in 2012.  In addition, the European debt crisis is still lingering and threatening the very existence of the European single currency, leading us to ask…what would a double-dip recession mean for IT vendors?

IDC provided the following regional observations;

  • Western Europe IT spending has softened, showing impact of debt crisis on business and consumer confidence.  As a result GDP forecasts for next year have been scaled back significantly.
  • The U.S. market has been resilient so far in spite of economic headwinds.  There’s been some volatility in enterprise hardware and weakening PC sales, but software spending was strong in first half of 2011.
  • Emerging markets (BRIC) are still strong and driving overall industry growth at 2x GDP. 
  • Mobile devices are also a major contributor to overall growth (global IT growth is 2.5% at constant currency excluding mobile this year)

IDC says that downside risks are still there and we all need to be aware of a downturn.  However if the U.S. stays resilient and if stability returns to Europe, that should prevent an outright recession and IT spending crash.  Therefore, IDC’s baseline assumption is that there will be no global recession in 2012.  IDC does encourage and expect that all businesses will go through contingency planning for all types of IT capital spending/hardware upgrades including PCs, servers, and enterprise networks.   IDC stated that project-based services will likely be more vulnerable than operational spending and while software spending has been very strong in 2011 it would not escape a downside scenario. 

The bottom line is that IT buyers are still nervous, but IDC expects that their confidence should improve in coming months if the economy stabilizes.

For more information about this conference call, go to IDC’s website at State of the Market IT & Economic Outlook 2012 conference call.

HorizonWatching Newspaper: Daily Recap of Emerging Trends, Technologies, and Business Issues

A few weeks ago I started publishing The HorizonWatching Daily via  I thought I’d give it a try and so far I like it.

It takes the links those I am following on Twitter and pulls those stories into a newspaper-like format.   Most of those I am following are professional futurists or have something to do with emerging trends, technologies and business issues. Thanks to all those I am following for their link-sharing and content.

Here’s the URL to the online paper   I’ve also embedded the latest issue here.  Take a look.

HorizonWatching: Top IT Technology Trends For 2011

I’ve developed my list of top Information Technology Trends for 2011 to add to the trend lists that are being published at this time of year.  I came up with 11 trends this year on the list, rather than the customary ten. 

Slide2 The list below should not be a surprise to you all that much as most of the trends have been on my radar (and probably yours) for a number of years already.  Some of them are more mature in their adoption and development than others.  However, those that made my list are the trends that I feel will have the most impact on IT departments in 2011. 

For each of the trends, I’ve provided a short discussion of trend and what developments I expect in 2011.  I also provide you with links to sites where you can explore the trend topic in more detail.  All the text makes for a long post, but I like sharing more information rather than less.   With that in mind, here are the top IT technologies trends to watch in 2011.


1.  Private Clouds

The cloud computing ‘buzz’ has been going on now for 3 years.  Public clouds have been a major part of the discussion and experimentation.  However, more companies have begun adopting approaches to private clouds in parts of their businesses.  Many CIOs and business leaders are concerned with having their data residing outside their firewall.   In 2011 I expect to see mid and large-sized businesses to increase their experimentation and implementation of private clouds as the promise of the cloud delivery model is one that is just too good to pass up.  There’s also a growing interest in private ‘community clouds’ hosted for a group of organizations who trust each other.  The largest hurdles to cloud computing continue to be a lack of cloud standards and concerns regarding security, availability and performance.

For more information


2. Virtualization

Virtualized infrastructures are becoming popular not only for cost savings, but because they can enable quick changes to business models, operating structures and the way that business processes are enabled.  In addition, a highly virtualized infrastructure is a prerequisite for private clouds so CIOs will continue to focus on virtualization.    Over the last 3-4 years we’ve seen server virtualization really take off as a trend and now it is almost standard technology in the data center.  While security concerns remain a hurdle to deployment, we’ll continue to see a focus on virtualization across the entire infrastructure in 2011. 

For more information


3. Social Business

Social collaboration is changing the way business is being conducted.  Over the next 10-15 years, social computing capability will becomes part of every business function within the company.  Social capabilities will become embedded in every single website, computing device for every participant in every single business transaction.  All participants involved in a company’s business processes and transactions will have the ability to share content, comment on content, rate/vote on content, and collaborate in an open and sharing environment.  In addition, all this social activity will generate data that will be mined and analyzed in both batch and in real-time.  The insights generated will be a critical input into all business processes, including research, product development, marketing, sales, technical support, and even business processes like accounting, procurement, and legal.  Since social will eventually be embedded in every business process and transaction workflow, social computing capability will need to be a critical part of every business application.  As a result, I expect entire business application suites will be rewritten to make use of social collaboration features.

For more information


4. Mobile Computing 

5 years ago, mobile meant something entirely different than it does today, thanks to the introduction of the smartphone, the Iphone, Google’s introduction of Android, and just this past year, the iPad.   Mobile computing and the ecosystem that surrounds it is a major growth industry.  As smartphone adoption grows and the application infrastructure becomes more sophisticated, mobile will expand beyond messaging, and make mobile email, mobile websites and mobile applications viable channels in which to conduct business.  Enabling technologies will be new devices, faster networks, new location-aware technology, and improved mobile applications.  Some key mobile trends to watch in 2011 include Location Based Services, Mobile Apps, Mobile Gaming, Event-Based Mobile Marketing, and Augmented Reality.

  • Prediction that Smartphone Sales To Beat PC Sales By 2011 (see this)
  • Mobile Web usage more than doubling YoY (see this)

For more information


5. Storage Trends

The huge growth of videos, pictures, audio, social media and other unstructured data is taxing the storage systems of many data centers.   The cost of storage for most enterprises remains a high component of the overall cost of a datacenter, even though the cost of storage per gigabyte continues to drop.  In addition other trends are impacting storage, including Cloud computing, virtualization, energy costs, economics and performance.  In 2011, watch for increased adoption of storage technologies like data deduplication, flash, solid state disks and automating volume-level tiering.

For more information


6.  Advanced Business Analytics

While information overload was once a barrier to good decision making, today’s technology and analytics expertise make it a real benefit. The explosion of data that is taxing storage systems is also driving the requirement for advanced business analytics.  Business leaders are yearning for deeper knowledge and insights on all aspects of their business and they know that the information they need is available within all the data flowing through the company IT systems.  Advanced analytics solutions can help business leaders adopt a proactive versus reactive strategy, enabling them to predict future behaviors and events before they occur.   Insights generated can help business leaders optimize individual business decisions, processes and entire business models, as well as manage risk and fraud, with the goal of improving the development and delivery of products and services. In 2011 look for advancements in streaming technologies, mathematical algorithms and predictive modeling as applied to business analytic solutions. 

For more information


7. The Personalized Web

Thanks to the explosion of social media, how users are influenced, consume information, and make purchasing decisions has been altered forever.  Users are increasingly expecting company websites, products, and services to be tailored to their individual preferences, past experiences, and what they happen to be doing at this very moment.  This puts the demand on business and IT leaders to create a personalized and engaging experience for end-users across all channels, both online and offline.  In 2011, I expect business to focus on advanced solutions that can delivering a more personalized experience to end users.   These solutions will be designed to mine the customer’s profile, buying behavior, browsing behavior and other insights obtained through marketing analytics in order to deliver a more customized and personalized online experience.  Look for further improvements in technologies such as marketing analytics and predictive algorithms that can automatically deliver highly relevant, contextually aware, personalized content and recommendations to customers via both online and offline channels.

For more information


8. Video-enabled Business Processes

Video content continues to make its way into all business processes.  This trend will continue over the next 5-10 years.  It makes my list this year as it is crossing over from both a security tool and a marketing (e.g. YouTube) tool, into a tool that can be applied across business processes to improve the way businesses communicate, collaborate, and educate all stakeholders.  Visual communication can actively promote teamwork and accelerate problem-solving processes leading to better business decisions.  In 2011, I expect forward looking business leaders and business process reengineering consultants will begin to use video to transform key business processes in order to create competitive advantage, lower costs, and to reduce environmental impact, particularly by avoiding the need for travel.  IT departments need to start preparing now to be able to handle future video requirements.

For more information


9. Service Oriented Architecture

In 2011 (as in recent years), I expect continued focus on aligning information technology efforts with business objectives and SOA will be a big part of those discussions.  SOA has been around for years, so it is not a new concept at all.   What’s new is that 1) business processes are in need of reengineering as a result of the social, mobile, and video trends discussed above and 2) a service orientation is a prerequisite for private clouds.  This doesn't mean that a mature SOA must already exist before an enterprise can venture into the cloud, but rather that architecture strategies that involve cloud must have a service orientation.  A service orientation gives businesses the ability and flexibility to realign operations as business goals evolve from year to year.   This ability can mean a competitive edge in terms of time to market for products and services, responsiveness to customers, and customer satisfaction.  So in 2011, I expect to see increased interest in SOA policy governance tools, repositories, and business rules engines all driven by the need of businesses to become more agile and prepare themselves for private clouds.

For more information


10. Sustainability and IT

Government and Business leaders alike are looking across their operations, to the products and solutions they sell, to the way they manage supplier relationships in order to understand how to better protect Mother Earth. The sustainability trend is a big one and technology can play a big part in helping to eliminate wasted energy, wasted space, and wasted natural resources/materials.  New technologies are available that can help organizations become more energy efficient, implement new ways to source, manufacture and distribute goods and services in a more sustainable manner, and enable safe and renewable sources of energy. In 2011, I expect companies and governments to develop strategies to incorporate sustainability information technology solutions that include the capability to analyze data and synthesize information in a variety of forms required by different departments within an organization.

For more information


11.  Risk Management

Organizations are facing an ever evolving and increasingly sophisticated threat environment.  Adding to the complexity is the fact that organizations are installing new computing capabilities such as cloud computing, mobile computing, and social computing that are making applications  interconnected than ever before.  These new technologies are also introducing new risks that are compromising critical infrastructures, privacy and identity, requiring organizations to rethink how they deal with compliance, risk management and data protection. Business and IT leaders are realizing that they need to build security and risk management capability into the initial design of their infrastructure and their applications, rather than add them on as an afterthought.  In 2011, I expect organizations will increase their focus on employ technology solutions to help them manage risk and provide a more secure environment for business operations.

For more information:


So there you go, that is my list of the top IT related technology trends that I believe will have an impact on IT departments in 2011.  CIOs and their IT departments should be well aware of these trends and have plans to implement the enabling technologies that make up these trends.   I’m developing a slide deck version of this post and will be posting it to the HorizonWatching account at SlideShare  sometime in early January. 

Frost & Sullivan: Global Megatrends Shaping Our Future

Today I attended a webinar offered by research firm Frost & Sullivan that was titled “Mega Trends that will Shape the Future of the World”.  The stated purpose of the webinar was to discuss the most important global mega trends, potential scenarios of specific trends in 2020, and the implications of these mega trends in transforming society, markets and cultures. 

The webinar was jointly led by Frost & Sullivan Partner Sarwant Singh and Frost & Sullivan Team Leader Archana Amarnath. For those of you who want to view the webinar, at the end of this post I have the embedded the webinar, courtesy of Frost & Sullivan and Bright Talk.

I really enjoyed the webinar.  Here is my review of the megatrends covered during the webinar.

1)  Urbanization.   Frost confirms a trend that we’ve seen mentioned by others.  That is that the world’s population is increasingly shifting towards an urban environment.  Frost says that this trend will result in mega cities, mega regions, and mega transportation/business corridors.   Technology will be applied to enhance living and business activities within these mega-environments.

As a result of the urbanization trend, technology companies will try to address issues that impact consumer and business activities.  Frost predicts there will be an increased focus on making cities ‘Smarter’.  There will be over 40 global cities to achieve a designation of being “SMART” by 2020.  Frost says that more than 50% of the smart cities of 2025 will be from Europe and North America.   As the worlds businesses competes to realize the smart city opportunity, Frost expects there to be a convergence of smart city technology that will ultimately lead to convergence of competition in three different industries 1) Energy Infrastructure Players, 2) IT Players, and 2) Automation/Building Control Players.

2) Social Trends.  Frost mentioned three sub-trends here 1) Geo Socialization, 2) Generation Y and 3) Reverse Brain Drain.   

Geo Socialization.  Frost says Geo Socialization services will become an important part of the landscape in 2020 as we’ll see all sorts of location based services being pushed to mobile consumers and mobile business workers.

Gen Y.  There will be an increased focus placed on new and innovative products and services that cater to the values, beliefs, interests, and lifestyles of the younger generation.  A prime market will be the younger generation in India and China, who are increasingly displaying four key characteristics as consumers

  • Personalization and Individualization
  • Techno Savvy and Connected 24×7
  • Civic and Environmentally Friendly
  • Demanding and Impatient – “Fast and the Furious

Reverse Brain Drain.  Frost expects there to be a migration of skilled and educated workers from developed companies back to their homelands to fill a shortage of CXO Positions In BRIC countries.  Frost also says that many Europeans and Americans will seek jobs in these developing countries in the future in order to participate in the huge growth economies that are materializing.

3) Increased Satellites In Orbit.   Frost expects that by 2020 there will over 900 satellites will be launched annually around the globe. While this will cause a traffic jam in space, all those satellites will enable a whole set of new and innovative applications and services.

4) Cyber Warfare.  Frost is concerned that by 2020 cyber warfare will become an everyday occurrence.  In fact, Frost says that if there is a World War 3 in our future, cyber warfare will play an important part. 

5) Robot Technology.   Frost paints a strong future for robots across all sectors of the economy.  Future robots will utilize artificial intelligence and predictive analytics to be able to help us with everyday decision making.  The top applications for industrial robots will be in Robots in Space, Military, Healthcare

6) Virtual Worlds.  Frost says that by 2020, 3D simulated environments will be used to significantly enhance consumer and business activities.   Simulation and virtual world technology will change the way we interact with users and data.  For example, virtual shopping will allow customers to try products without leaving their homes.   Virtual surgeries will allow doctors to train for new types of procedures just like airplane pilots train in flight simulators today.  Frost explained that haptic technology is an an enabling technology for these immersive virtual and simulation environments in the future.

7) Cloud Computing.   Frost says we will have smart clouds by 2020.  These will be flexible and customized clouds created by consolidation of different off premise hybrid cloud services.  Cloud computing will allow future information technology infrastructures to  be scaled up or down as the workload demands.  Key enabling technologies will be  API standards and cloud security standards.

8) Innovating to Zero.   As we move towards 2020, there will be a focus on using emerging technologies to minimize failures.  Governments and businesses alike will strive to reach a level of zero security accidents, zero facility failures, zero emissions, zero accidents.   Frost mentioned initiatives in Norway as well as initiatives in the power generation generation industry to enable innovative zero emission technologies including Wind energy, Solar PV Cells, Ocean energy, Geothermal Energy, Bio Fuels, and Travelling Wave Reactors.

9) Infrastructure Development and New Transportation Corridors.  Frost expects higher spending on travel, transportation, and utilities infrastructures.  Frost mentioned the highest spending may be in water management systems, but also mentioned power generation/distribution, Road & Rail, and Air/Seaports.    Frost provided the example of the Trans-Siberian railroad.   This new transportation corridor will result in industrial and business hubs along the railroad, much like “Route 66” did to the American landscape.  Development of Trans-Siberian railroad will have significant socio economic and business impact to Russia. 

10) E-Mobility.  Frost expects that over the next decade all sorts of new forms of personal transportation vehicles will make its way to the economy.  Many of these will target urban commuters who just need to get to work and back.  Frost says that 40 million electric 2 and 4 wheeled vehicles will be sold annually around the globe by 20120.   

11) Healthcare:  Spending will rise globally.  Frost says that if the current spending trend continues, Healthcare spending will almost double by 2050.  Some countries will end up spending 20-30% of their GDP on Healthcare.   Spending will transition away from treating and more for predictive analytics that will be used to help diagnose and monitor conditions before they become serious.

A BrightTALK Channel

For more information.

HorizonWatching at Tumblr is one year old today

A little over a year ago, I started contributing to the Smarter Planet blog on Tumblr at  The Smarter Planet blog on Tumblr is the brainchild of Jack Mason at IBM and it has been fun contributing to that blog for the past year.  That blog, and it’s sister blog on Tumblr, Smarter Cities Scan is a great source for thought leadership content relating to emerging technologies and trends

As I started sharing content on the Smarter Planet blog, I found Tumblr ( to be an innovative platform for blogging.   I decided to start a HorizonWatching blog on Tumblr ( to experiment with the Tumblr platform.  I wanted to have a place other than the HorizonWatching blog here on Typepad to experiment with content sharing.  

On the HorizonWatching Typepad blog I communicate my own insights and content.  I use the HorizonWatching blog on Tumblr to share other’s content (usually direct quotes, videos, webcasts, photos, etc) that I have found interesting.   I’ve also linked those Tumblr posts to a HorizonWatching page on Facebook

Today, I got an email from the Tumblr team indicating that I had been blogging a whole year.  I thought I’d use the occasion to introduce you to the HorizonWatching Tumblr blog and provide you with some direct links to some content I have posted on Tumblr. 

So to celebrate the 1st birthday to the HorizonWatching blog at Tumblr, check out some of links to the posts I have embedded below.

HorizonWatching: Index to 2010 Trends and Prediction Lists

HorizonWatching - Top Trends Index-2010 If you follow this blog regularly, you know I’ve been posting information on trends and predictions since early November.  I do this every year as it helps me become better informed about what trends are emerging and could impact businesses.

Every year from November through February, you see lots of trends and prediction lists coming out.  Many of the trends lists coming out are reputable…and some are a little off in ‘left field’.   Here on HorizonWatching, I’ve tried to cut through noise and provide you with blog posts here covering the higher quality trends lists.

I’ve gathered all 72 of my posts, categorized and sorted them, and created the indexed table below. 

These trends and prediction lists cover lots of different categories of emerging trends, technologies, and business issues.  The focus is on trends impacting businesses, so you will see a few consumer oriented trends lists.  By reading through them, you’ll get a flavor for what the most important trends will be in 2010. 

By becoming more aware of the emerging trends, you will be in a better position to be prepared for the future.  Enjoy!

Index to Trends and Prediction Lists for 2010

Category Title of Trend Post and Hotlink
Analytics Forrester: Five Advanced Analytics Predictions For 2010
Asia IDC: Asia Pacific (excl. Japan) Top Ten 2010 Predictions
Cleantech Cleantech Group: 10 Cleantech Predictions for 2010
Consumer FoodChannel: Top Ten Food Trends for 2010
Consumer Forrester: 10 Predictions For The E-Book Market In 2010
Consumer J. Walter Thompson: 100 Things to Watch in 2010
Consumer Marian Salzman: Top Ten 2010 Trends
Consumer TrendWatching: Ten Consumer Based trends for 2010
CPG IBM: Future of the Consumer Products Industry
CPG Seven Food Trends for 2010
Economy Deloitte: CFOs Reveals Guarded Optimism For 2010
Economy Global Insights: Top 10 Economic Predictions for 2010
Education Forrester: Seven Trends in Learning for 2010
Fin. Svcs IDC: 10 Predictions For Financial Services in 2010
General Canton: 20 Trends That Will Shape the World in 2010
General Global Location Trends Annual Report
Gov. IDC Insights: Predictions 2010 – Government Industry
Healthcare IDC Insights: Healthcare Top 10 Predictions for 2010
Marketing Landor: 2010 Trends and their impact on brands
Marketing MarketingProfs Community: 2010 Marketing Predictions
Marketing Nielsen: Top 10 Online Web Brands in America
Marketing seomoz: 8 Predictions for Search Engine Optimization
Media AdWeek: Top Digital Trends for 2010
Media Deloitte: Eight Media Predictions For 2010
Media 7 Media Predictions for 2010
Mfg. IDC Insights: 2010 Manufacturing Industry Predictions
Mfg. IDC Insights: Manufacturing PLM 2010 Predictions
Mfg. IDC: 2010 Predictions for Manufacturing Supply Chains
Mobile AdAge: 5 Mobile Advertising Trends To Watch In 2010
Mobile Gartner:Top Trends in Mobile Apps
Mobile Juniper Research: Top Ten Wireless Predictions for 2010
Mobile Verizon: Top Ten Business Technology Trends For 2010
Mobile Yankee Group: 2010 Predictions
Retail IDC Insights: Retail Industry Predictions for 2010
Science Scientific American: 20 World Changing Ideas in Science
Science The Scientist: 2009 Top 10 Innovations
Science ThomasNet: 10 Exciting Inventions of 2009
Security Gartner’s Neil MacDonald: 6 IT Security Trends For 2010
Small Biz IDC: Worldwide SMB Market Top 10 Predictions 2010
Small Biz Steve Strauss: Top 10 Trends In Small Business
Social B2B Social Media Adoption Factors
Social Gartner: Five Social Collaboration Software Predictions
Social Linden Labs: What Will Second Life Look Like in 2020?
Social Scott Monty: Social Media Predictions for 2010
Social Six Social Media Trends for 2010
Software IDC: 2010 Predictions for Infrastructure Software
Storage IDC: Top 10 Storage Trends for 2010
Tech Baseline: Top 10 Technology Trends for 2010
Tech Deloitte: Seven Technology Predictions for 2010
Tech Feeding Edge: 7 Predictions For The Next Decade
Tech Forrester: 15 Technology Trends For EAs To Watch
Tech Forrester: 5 Topics Driving Our IT Leadership Research
Tech Fortune: 4 Tech Trends To Watch
Tech Gartner: 2010 Predictions for IT Organizations and Users
Tech Gartner: Top 10 Strategic Technologies for 2010
Tech Gartner; Disruptive Tech Trends To Watch
Tech IBM & SOA: Innovative Ideas From The Smart Work Jam
Tech IBM IdeaWatch: Intelligent Computing & the Smarter Planet
Tech IBM: 5 Innovations That Will Impact Us Within 5 Years
Tech IBM: CIO Study – Top 8 Emerging IT Project Areas
Tech IDC: Top 10 Predictions for 2010
Tech Morgan Stanley: 10 Trends to Watch
Tech ReadWriteWeb: 10 Enterprise Trends To Watch in 2010
Tech Sydney Herald: 10 Business Technology trends for 2010
Tech The Business Times (Singapore): 8 Tech Trends In 2010
Tech Six Top Tech Trends for 2010
Telco Deloitte: Seven Telecommunications Predictions for 2010
Utilities IDC: 10 Predictions for the N.A. Utilities industry
VC Network World: 10 Start-ups to Watch in 2010
VC NVCA: Venture Capital 2010 Predictions
VC VentureBeat: Venture Capital Trends For 2010
Web 2.0 Mashable’s Pete Cashmore: 10 Web Trends for 2010

CIOL: Top Trends in India for 2009

India is a big part of the future of the IT industry.  I think we all realize that.

I was looking for 2009 trends lists that were specific to India and came upon the CIOL website.  CIOL is short for Cybermedia India Online LImited.  The CIO website focuses on the Information Technology industry within India.  It appears that CIOL has become a popular Internet destination for IT professionals, vendors, solution providers, CIOs and CEOs of Indian enterprises.

The website had a Special Report that provided 2009 outlooks on a number of IT segments.  In many cases, CIOL invited executives from Indian IT vendors to provide their own views of what the important trends will be in the India IT industry during 2009. 

Below you'll find that I've summarized the relevant trends posts on CIOL by by major IT trend category. 

CIO Challenges




Enterprise Technologies

Networking Trends 

Storage Trends 

So those are a bunch of trends posts that CIOL published.  After reading them you can get a good feel for what is important in India during 2009.   If anyone reading this has other good sources of 2009 trends in India, please provide them in the comment section below.  Thanks!

Springboard: India IT Market To Grow At 14% in 2009

Springboard research recently published a list of top trends expected to impact IT spending in India in 2009.  In their press release, Springboard predicts that India’s IT spending is expected to grow at an annual rate of 14.1% in 2009, down from 18.1% growth in 2008.  Springboard says that IT spending in verticals like retail and real estate will be hardest hit, while the advent of 3G and a largely protected financial system will help sustain growth in the telecom and banking/finance verticals respectively.  In addition, government stimulus initiatives to spur economic growth and increase spending on public security and national defense, coupled with rural sector initiatives should include outlays for new technology in the years to come.

India's Top Ten IT Trends

Here is Springboard's list of the top 10 trends in IT spending for India in 2009

  1. Arrival of 3G unlocks enormous opportunities for IT vendors
  2. Cost concerns will drive a key focus on IT infrastructure consolidation
  3. Economic pressures to drive SMBs towards outsourcing and SaaS
  4. Start-ups and smaller firms become more important accounts for IT vendors
  5. Virtualization will gain traction in medium and large sized enterprises
  6. IT outsourcing will be seen as a catalyst to HR retention and cost reductions during the economic squeeze
  7. Media and Entertainment (M&E) industry to transform further with new technologies
  8. Online advertising markets to gain momentum with the emergence of niche social networking sites and regional portals
  9. The Public Sector will buoy IT spending
  10. Green IT will be fueled by cost efficiency benefits

Springboard’s executive brief, “India IT Market Predictions 2009,” is available for free download at Springboard's Research Central (registration required)

India's Top IT Services Vendors

Springboard also recently released a report on the IT Services market in India.  Springboard says that the US$4.8 billion Indian IT Services Market is a highly fragmented and competitive marketplaces.  The top three players, IBM (market share 10.8%), Wipro (market share (8.7%) and TCS (market share 6.1%), took up a quarter share of the market.  According to Springboard’s research, the market in 2008 saw an overall increase in the average deal size of contracts where buyer enterprises are not only using IT vendors as technology providers but as business partners, providing them with means of competitive differentiation.   More information can be found at Top 10 Vendors Grabbed 39% of India’s IT Services Market in 2008, Says Springboard Research

Accenture: 14 Trends Impacting Businesses

"High performers don’t just find themselves in the right place at the right time.  They aggressively scan the horizon and act now to take advantage of opportunities and hedge against risk."   Quote from "Trends:  Back to the Future" – Sept 2008, Accenture. 

Accenture recently published an article called "Trends:  Back to The Future" in the September 2008 issue of their Outlook Journal. 

The article presents a list of 14 trends along with Accenture's recommendation for each trend.  The trends listed are wide and varied, but do include important trends that are causing macroeconomic shifts, upheaval in the business environment, concerns about sustainability and societal change.  

To get to the 14 trends, Accenture tapped into 50 of their industry and technology SMEs to develop an initial list.  Then, in order to get a fresh perspective and new ideas, they surveyed 3,000 new Accenture employees from locations around the world and at every level of the company.  Finally, 14 trends and business imperatives identified here.

My summary of the trends listed in the report is provided below.  As you will see, the focus of this trends list is more on current and emerging issues that are impacting businesses and not so much on on the impact of technology.  The 14 trends are listed in the sequence with which they appeared in the article, which according to authors, is in order of the importance assigned to them by the participants in Accenture's research.

Here are the 14 trends along with the recommendations from Accenture on what to do about the trend.

1. The rapid rise of emerging-market multinationals.  Heard of Emaar? Qatar Airways? WuXi PharmaTech?  Mahindra & Mahindra?   Accenture recommendations:  1) Prepare to compete against companies that are not even on your radar today.  2) Take options on new global business by forging links with select emerging multinationals.

2. The expansion of “shoring” options.  Don't limit your options to just offshoring.  Accenture recommendation:  Develop a broad-based, blended model of outsourcing.

3. Increasing demand for corporate social responsibility.  All stakeholders are expecting companies to be good corporate citizens by acting in a socially responsible manner.   Accenture recommendations:  1) Research and prepare for new customer-driven corporate social responsibility requirements, and 2) Tie corporate social responsibility initiatives to the retention of top talent, as well as to hiring.

4. The need for abundant, secure supplies of talent, energy and other scarce resources.  Business execs need access to limited resources.  Accenture recommendations:  1) Turn scarcity into an opportunity, and 2) Launch a robust “talent pipeline” initiative to ensure a long-term supply of qualified employees.

5. National loyalties slowing the process of globalization.  Accenture says that protectionist views and actions are on the rise throughout the world.  Accenture recommendation:  Develop a global mindset, not a rigid global corporate culture.

6. Social networking as a business tool.  Accenture says that social networking is producing some striking benefits for the businesses that know how to use it.  Accenture recommendation:  Exploit the power of social networks for everything from hiring to R&D.

7. Increasing demand for sustainability.  Accenture says businesses must match an approach to sustainability with proper expectations about the timing and scale of benefits.  Accenture recommendation:  Analyze different approaches and benefits to eco initiatives while avoiding self-serving “greenwashing.”

8. Major new sources of capital.  Local and regional banks are the only sources of capital.   Accenture recommendation:  Understand how the new sources and flows of capital can offer advantages as well as risks.

9. High demand for new and better infrastructure.  Infrastructure challenges (maintenance in developed world and building it in emerging markets) is a massive opportunity.   Accenture recommendation:  Evaluate the prospects for participation in infrastructure repairs, upgrades and development.

10.  Rapid improvements in the delivery of government services.  Technology is improving government responsiveness.   Accenture recommendation:  Follow best practices from the private sector to provide better “citizen-as-customer” solutions.

11.  Rising consumerism in emerging markets; uneasy consumers in the West.  Accenture says business need to target both developed and developing markets.   Accenture recommendation:  Capture the value of design, in both products and experiences.

12.  Evolving sources of trustworthy information and advice.  Businesses must figure out how to effectively capitalize on the trust they have built while at the same time protecting their hard-won reputations.  Accenture recommendation:  Turn your reputation for trustworthiness into revenue.

13. “Free” as a legitimate business model.  Google has shown that offering services for free is a business model in its own right.   Accenture recommendation:  Decide what parts of your business you could profitably offer for free—and the parts competitors could give away before you do.

14. The rise of Africa as an important source of demand as well as supply.  Africa's economy is waking up.   Accenture recommendation:  Map Africa’s new market opportunities in light of global competitors’ moves, while keeping an eye on infrastructure challenges and political conditions.

As mentioned above, you can access the full report here: "Trends:  Back to The Future"

IBM’s Global Location Trends Report

A few days ago, IBM's Global Location Trends report-October 2008 was released.  The report is prepared annually by Plant Location International (PLI), IBM's global center of excellence for global location strategies, and economic development strategies. 

IBM's Global Location Trends study reveals that multinational companies are increasingly widening their investments to include a number of emerging countries, with notable increases in Latin America and Africa.

Some of the key findings from this year's report are:

  • Globally, an estimated 1.2 million jobs will be created by 10,200 foreign (greenfield) investment projects announced in 2007.  
  • The widening of global investment is a structural trend: despite an overall decrease in total investment, companies extend their search for markets, talents, and cost efficiency to new corners of the world.
  • New emerging markets continue to appear on companies' radar screens; Latin America & Africa in particular are increasing their share of global investment
  • Different strategic location drivers (market, talents, cost efficiency) result in a variety of location choices by sector and business function; targeted economic development strategies are indeed effective in responding to these different location strategies.
  • Renewable energy sector promises to be an important new job creator in many different areas globally.
  • Indian and Chinese companies are increasingly creating jobs in key global markets, and becoming important target groups for inward investment attraction.
  • Competition for skills, markets and cost efficiencies forces companies to be increasingly innovative in where they locate their activities and how they structure their global footprint.

To find out more about IBM's Plant Location International team or to download the Global Location Trends report, visit the IBM Plant Location International website.