Consumerization: A 2013 HorizonWatching Trend Report

I’ve posted my 2013 trend reports to Slideshare.  Scroll to the bottom of this post to access the trend report on Consumerization.

The Consumerization trend is all about driving innovation in technology from the perspective of the individual consumer or employee.  From an IT Industry perspective, it really got it’s start in the late 70’s and early 80’s with the announcement of Personal Computer technology for the Consumer.  Since then, a whole industry has exploded around the idea of serving the information technology needs of Consumers.  Increasingly, technology developed for the Consumer has made it’s way into enterprise I.T.

In today’s environment, the buzz around Consumerization is about employees who wish to use their tablets and smartphones to access enterprise information systems.  However, Consumerization is much more than just that.

Consumerization of IT in 2013

Here are some important trends to watch out for in 2013 around the topic of Consumerization

  1. Mobile Devices:  CIOs should expect new devices to be announced and adopted by users…who will want to use them to access enterprise information.
  2. Mobile Apps:  Enterprise Mobile developers copy consumer mobile app ideas as they try to provide similar capability for enterprise workers.
  3. Enterprise App Store:  Employees want the look and feel of their consumer app store…and not just for mobile apps, but for all computing apps.
  4. Collaboration Revolution:  Individuals increasing expect corporate collaboration and HR platforms to have capabilities they see in social tools like LinkedIn, Facebook, Twitter, FaceTime, and Google+
  5. Cloudy Expectations:  More consumers are using increasingly sophisticated, cloud-based software to store and manage their personal information and they expect IT departments to deliver that same capability.
  6. Work from Home Employees:  This sometimes “forgotten” segment of enterprise workers increasingly demands improved collaboration, social, and unified communications tools
  7. Walking in the user’s shoes:   CIOs and IT departments need to understand the user’s perspective in order to design and deliver an experience that mirrors what consumers experience everyday.
  8. Rapid Innovation and Prototyping: Consumer technology advances at lightening speed. More IT Departments will try to become more agile and do the same for their users.
  9. Fun on the Job:  Consumer Games drive innovation in Enterprise Gamification
  10. Consumerization in Other Industries:   Consumerization is impacting Education, Healthcare, Banking, and other industries, causing CIOs in those industries to have to innovate.

The HorizonWatching 2013 Consumerization Trend Report