eMarketer is out with some predictions for 2010. The article, written by Geoff Ramsey, CEO and Co-Founder of eMarketer, focuses on trends in advertising, media, and marketing. Here’s the seven predictions.
- During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media.
- Even post-recession, aggregate media dollars will fail to return to former levels.
- Media consumption will continue to explode, becoming more distributed, personalized, and contextualized.
- Traditional advertising will play a smaller role as paid content and hybrid models emerge.
- Advertising on social networks will never attract a large share of marketers’ ad dollars. Social marketing works best when it’s earned, not paid for.
- Marketers will be increasingly willing to trade off reach for deeper engagement.
- The classic interruption/disruption model of advertising will erode, if not fade away.
eMarketer, with its articles, charts and analysis, is a good source to validate media based trends More information on each of these seven predictions can be found at Geoff Ramsey’s post at Seven Predictions for 2010 from eMarketer’s CEO