Gartner Announces The “IT Market Clock” To Help Companies Prioritize IT Investments

Gartner, Inc ( recently announced it’s IT Market Clock decision framework it says will assist IT and business leaders manage their portfolio of IT assets and activities throughout the entire asset life cycle. 

The IT Market Clock has been developed to be complementary to Gartner’s famous Hype Cycles.  The Hype Cycles help us all understand where individual technologies are in the adoption cycle, by displaying those technologies on a curve (e.g. hype cycle curve) from their first appearance to mainstream maturity.   The newly announced IT Market Clock will help monitor the progress of IT technologies from the time they first become viable to deploy and use, to the time when Gartner says it’s time to retire those assets.

You can view the IT Market Cloud below via the SlideShare embed (For a download of the slide, double click on the embed).

Gartner IT Market Clock

View more presentations from Gartner.

The IT market clock uses a clock-face image to represent relative “market time” and how technology assets are positioned based on their progress through their market life cycles and commoditization levels.  Assets start at 0 and move clockwise around to 12 o’clock. The clock face has four quarters, each representing one phase of IT market life and each suggesting how IT leaders should respond.  The four quarters of the clock are labled:

  • Advantage — From 12:00 to 3:00, means this is a new asset.  The product or service has little or no competition.  This would be like a First of a Kind  or customized solutions.  Skill and experience levels are low and could be costly.
  • Choice — From 3:00 to 6:00, during which time the market typically moves from adolescence to early mainstream. This is the phase of highest demand growth, during which supply options should grow and prices fall at their fastest rate.
  • Cost — From 6:00 to 9:00, here the market for this technology is moving towards mature mainstream. Gartner says that commoditization sets in and costs will be the strongest motivator in most procurement decisions.
  • Replacement — From 9:00 to 12:00, Gartner says the market is moving through legacy and to "market end".  The technology is nearing the end of its useful life. Procurement and operating costs will steadily rise and organizations need a replacement strategy.

It will be interesting to see if this framework takes hold and becomes as popular as the Gartner Hype Cycles.  For more on Gartner’s IT Market Clock, dowload this pdf:  Introducing the Gartner IT Market Clock.

3 thoughts on “Gartner Announces The “IT Market Clock” To Help Companies Prioritize IT Investments

  1. Back in the day there had been done some serious, thorough and comprehensive study on this case. Nonetheless, I’ve been pretty inspired by these IT findings

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