Apple's App store now offers somewhere over 100,000 iPhone apps and the Android Marketplace may someday approach that too. There’s no doubt that the smartphone trend is a big one and the disruptive impact these mobile applications will have on consumer and business services will be very significant. So a recent report from Gartner caught my eye as the report provided a list of the top 10 consumer smartphone apps for 2012. Gartner’s criteria for the list was
- Impact on consumers and industry players
- Revenue considerations
- Business model
- Consumer value
- Estimated market penetration
Using those six criteria in mind, here's the full top 10 mobile app types of the future, according to Gartner:
- Money Transfer
- Location-Based Services
- Mobile Search
- Mobile Browsing
- Mobile Health Monitoring
- Mobile Payment
- Near Field Communication Services
- Mobile Advertising
- Mobile Instant Messaging
- Mobile Music
So the top application area it seems, according to Gartner, will be those having to do with “money transfer”. Location-based services comes in at second will probably drive the need for all that money transferring that will be happening. Gartner is saying that the Location-based services user base will grow globally from 96 million in 2009 to more than 526 million 2012. Most popular location-based services will be in the area of productivity, social networking, and entertainment.
Gartner points out that the industry needs to improve the user experience of mobile search before it has a larger impact on driving sales and marketing. Gartner believes it will be the third most popular app in 2012. Coming in at #8, according to Gartner, will be mobile advertising. Gartner says that total spending on mobile advertising in 2008 was $530.2 million and that it will grow to $7.5 billion in 2012.
Check out Gartner’s press release “Gartner Identifies the Top 10 Consumer Mobile Applications for 2010” or check out the full report “Dataquest Insight: The Top Ten Consumer Mobile Applications for 2012."