HorizonWatching 2012 Trend Report: Social Business

I’ve prepared a HorizonWatching Trend report on Social Business and have posted it to Slideshare.  The deck from Slideshare is embedded below.

The slides provide an overview on the Social Business trend for HorizonWatching Community members.  In the deck you will find summary information about the Social Business trend along with many links to additional resources.

I believe that the social business trend will have a profound impact on the architecture and design of future businesses. Social collaboration is changing the way business is being conducted and enterprise processes are being transformed by social technologies. Over the next 10-15 years, social computing enabled collaboration capability will become part of every business function within the company.  Business processes will change and that will lead to required changes in application software.   Since social will eventually be embedded in every business process and transaction workflow, social computing capability will need to be a critical part of every business application.  As a result, I expect entire business application suites will be rewritten to make use of social collaboration features. 

In addition, all this social activity will generate data that will be mined and analyzed in both batch and in real-time.  The insights generated will be a critical input into all business processes, including research, product development, marketing, sales, technical support, and even business processes like accounting, procurement, and legal.   

Those businesses that make the successful transition to a social business will be more agile, more responsive, and more successful than others.

The slides provide an overview on the Social Business trend.  Summary information about the Social Business trend is provided along with many links to additional resources.   The slides are meant to be read/studied and the links are there for you to continue your learning.  You may want to download and view the slides in slideshow mode so you can easily follow the links.

Over the next week or two, I will be posting information about other HorizonWatching Trend Reports. Stay tuned.

One thought on “HorizonWatching 2012 Trend Report: Social Business

  1. Very good post. Something which is very close to our heart.You always have a way of making it so easy to follow your thoughts and what you’re sharing with us.Thank you very much.

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