IBM Announces Big Green Initiative

Big Blue is turning to green to find growth.  IBM today announced it is redirecting $1 billion per year across its
businesses and mobilizing the company’s resources in order to dramatically increase the
level of energy efficiency in IT.   Wow!

The plan includes rolling out some new products and services that will
help  clients to sharply reduce data center energy consumption,
transforming the world’s business and public technology infrastructures
into something that is much more energy efficient that what is in place
today..

Called “Project Big Green,” our initiative targets corporate data
centers where energy constraints and costs can limit their ability to grow.  According to IBM's press release, the
initiative includes a new global “green team” of more than 850 energy efficiency
architects from across IBM.

IBM is using its expertise and energy-smart technology innovations to
outline a five-step approach for clients that is designed to dramatically
improve energy efficiency:

  1. DIAGNOSE:  Evaluate existing facilities —
    energy assessment, virtual 3-D power management and thermal
    analytics
  2. BUILD:  Plan, build or update to an energy efficient
    data center
  3. VIRTUALIZE:  Virtualize IT infrastructures and
    special purpose processors
  4. MANAGE:  Seize control with power management
    software
  5. COOL:  Exploit liquid cooling solutions —
    inside and out of the data center

I'm
really excited about our initiatives with this project, and with other
'green' initiatives we have underway.  It is nice to see our great
company providing leadership in this area.

For a simple PDF act sheet on what the Big Green Initiative is all about, go here.   If you want all the detail, go here:  http://www-03.ibm.com/press/us/en/presskit/21440.wss