The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. Users can pan their cell phone cameras around and see nearby buildings and spaces tagged with information from the web. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information of the area, play a live game, etc..
Layar currently is only available in the Netherlands. SPRXMobile plans to bring the browser to international markets and develop an iPhone application as well. The company is based in Amsterdam.
The Layar platform serves as an enabler for mobile location services – any database with geo-location information can easily be turned in a content layer.