Mashable’s Pete Cashmore: 10 Web Trends to Watch in 2010

Mashable Pete Cashmore Pete Cashmore (Twitter mashable) is founder and CEO of Mashable, a very popular blog about social media.   He is a frequent speaker and a recognized subject matter expert on all things social and digital media.  Besides Mashable, he also writes a weekly column for and back in early December, he published his list of 10 Web trends to watch in 2010.

Cashmore’s Top Ten Trends

  1. Real-time ramps up:  There’s a growing demand for immediacy in our interactions. Immediacy is compelling, engaging, highly addictive … it's a sense of living in the now.
  2. Location, location, location:  Location based services is not about any singular service; rather, it's a new layer of the Web.
  3. Augmented reality:  The AR hype is here. It’s a cool application, but AR vendors need to demonstrate real benefits.
  4. Content 'curation':   Content creation is outpacing our ability to consume it and increasingly, your friends are becoming the curators of your consumption.
  5. Cloud computing:  Cloud computing, a buzzword of 2009, will get its legs in 2010. 
  6. Internet TV and movies:  Is 2010 the year the majority of our television starts coming to us via the Internet? 
  7. Convergence conundrum:  Why do we need multiple devices (ipod, camera, phone, videocamera, watch) when we can have it all in one device?
  8. Social gaming:   Social gaming and the related virtual currencies these games have spawned is something to watch in 2010.
  9. Mobile payments:  Pete says 2010 will be the breakthrough year of the much-anticipated mobile payments market.
  10. Fame abundance, privacy scarcity:  Pete says to expect personal privacy — or rather its continued erosion — to be a hot media topic of 2010.

Pete gives us some interesting things to think about with his list.   Number 4, Content Curation hits home with me as does does number 10, Privacy.  I’ve been waiting for #6 to happen for a few years.  I have not yet jumped in feet first with all the social gaming (#8)….probably because I just don’t have time.

For a 4 minute video of Pete introducing some of these trends, check out the video below (found at

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