I came across an article in FoodWeek Online that provided a list of top trends in food for 2010. The article was written by Phil Lempert who authors a popular industry newsletter, Facts Figures & The Future
The article begins by pointing out that the economy has forced some new trends upon us all. For example, people are eating more meals at home and that means we are evolving from food assemblers back to cooks. We are also paying attention to prices more so we are willing to switch brands to save money. In addition, people are more willing to search out new new store formats like Save-A-Lot, Grocery Outlet and Aldi in an attempt to save money.
The top trends indicated in the article include (my summary of the trend in italics)
- The Private Label Evolution. Consumers are putting less value on the big brands as they realize they can get quality via private labels. Look for more innovation in private label marketing.
- The 1960’s are Back! This trend is all about reaching the 76 million baby boomers.
- Food Sense. Increasingly, consumers want to know everything about what they are buying, and what they know is impacting their purchase decisions.
- The Power of the Collective. Social networks, word of mouth, and social tools/applications are increasingly becoming a big factor in purchase decisions.
- Cute & Cleavage is Out. Food programming in the traditional broadcast media is trending back towards substance over glitz.
- Comfort Food Transforms into Relaxation Foods. Look for a trend away from high energy and more towards ‘relaxation’ foods and beverages.
- Less is More. Trend towards foods with a simpler list of ingredients on the label.
You can read the full article at http://www.foodweek.com.au/main-features-page.aspx?articleType=ArticleView&articleId=5661