I’ve posted my Social Business: A 2013 HorizonWatch Trend Report out to Slideshare and have embedded the report at the bottom of this post. The report provides an overview of the Social Business trend and what we might expect to see happen in 2013. The report contains summary information as well as many links to websites, reports, videos, and other resources to help you learn more about Social Business.
Social Business is really not about the technology, it’s about connecting people. It is clear that social collaboration is changing the way business is being conducted. Over the next 10-15 years, social computing capability will become part of every business function within the company. Social capabilities will become embedded in every single website, computing device for every participant in every single business transaction. All participants involved in a company’s business processes and transactions will have the ability to share content, comment on content, rate/vote on content, and collaborate in an open and sharing environment.
Top Trends in Social Business for 2013
Here are some key trends I see happening in Social Business over the next 12 months.
- It’s more than Social CRM: Social Business capability is increasingly embedded into all traditional applications.
- CEO (and Senior Execs): Finally realize it’s not a fad, but a new way of doing business. They step up to owning the transformation challenge.
- CIOs take more of an interest: Driven by CEO/LOB interest as well as IT concerns (security, integration, control, user experience, etc.).
- Processes start to change: It’s not about the technology, its about how we work.
- Analytics: New dashboard analytics and visualzations provide progress reports to execs on how the transformation is going
- Social Media Marketing: Enterprise Marketeers need to pull in the reins, clean house, and re-focus on relationship engagement.
- Renewed Focus on Owned Properties: Data ownership, security and control are a concern.
- Community Marketing: .com Communities spring up around every topic, every function, every business process. Many are mismanaged and will fail within 90 days after launch.
- Education & Training: Companies deploy tailored education to employees, segmenting them based on their needs and experience levels.
- Reward Programs: Gamification applied to social business results in socially active customers, employees and partners being more motivated, rewarded, and recognized.
Social Business: A 2013 HorizonWatch Trend Report