Digital Marketing Trends and Prediction Articles for 2014

The Digital Marketing trend is reshaping relationships with customers, employees, and business partners. Many enterprises are already well on their way to digitally transforming their marketing capabilities. They are are leveraging digital technology to learn how to better engage with their current and future customers. Digital Marketing best practices can result in improved engagement, reduced cycle times, and lower costs.

I recently published my trend report Digital Marketing Trends to Watch in 2014.   The report provides an overview of Digital Marketing and what sub-trends to watch in 2014.

Here’s a few articles you might like to have a look at.

Source Title
Inc.com 3 Social Media Marketing Trends for 2014
Marketing Profs Five Big Social Media Trends for 2014
Social Media today Digital Marketing Techniques That Will Be in Vogue in 2014
Mosaic Marketing Services The Top 6 Internet Marketing Trends That Will Dominate 2014
Econsultancy 2014: The year content marketing finally grows up?
Azeem Azhar (PeerIndex) Big Idea 2014: Marketers, Get Up Close to Your Customers
B2C Business 2 Community 10 Digital Marketing Predictions For 2014
DigitalRelevance 10 Digital Marketing Predictions For 2014
Yahoo Small Business Advisor 10 Digital Marketing Predictions For 2014
Reve News Social Marketing Trends to Watch in 2014

 

Social Business Trends and Prediction Articles for 2014

When implemented successfully, social collaboration technologies connect people to other people, both within an enterprise and externally across enterprises. When people get connected digitally, it strengthens the relationships those people have with each other. And it increases the productivity of those people relative to the business transactions they are conducting.

I recently published my trend report  Social Business Trends to Watch in 2014.   The report provides an overview of Social Business and what sub-trends to watch in 2014.

Below I’ve provided you a list of 10 articles that I thought you might be interested in

Source Title
AIIM 2014: The Year Collaboration Goes Social through People
Altimeter Group 2014 Trends: Organizing Around the Social Customer
MindlinkSoft What’s next for business collaboration? Six Trends emerging in 2014
Colligo  Top 5 Mobile Collaboration Predictions For 2014
Altimeter Group Infographic: State of Social Business 2013 and Outlook for 2014
NMK Workplace collaboration technology to mature in 2014
Clara Shih (hearsay Social) Big Idea 2014: Social Business Grows Up
Forbes 2014:  The Year Social HR Matters
Jim Whitehurst Big Idea 2014: Collaborative Innovation Shaping and Changing Our World
View Do Labs Enterprise Social 2014 Predictions

You can download my report via slideshare.

Digital Marketing: A 2013 HorizonWatching Trend Report

My Digital Marketing:  A 2013 HorizonWatching Trend Report is now available out on Slideshare and I’ve embedded the slides this post below (see bottom of post).  This report contains summary information as well as insights into what trends we might see around the Digital Marketing topic during 2013.

The marketing profession is undergoing a transformation thanks to the ever changing landscape of digital technology.  Marketing professionals have to stay current on how developments in the area of cloud, mobile, social, video, big data and analytics will impact the marketing profession.  2013 promises to be another interesting year as the technology trends just mentioned are all very hot.  It’s not a stretch to say that CMOs and Marketing Departments are a little over their head.

Digital Marketing Trends for 2013

  1. Advanced Analytics: Social, Customer, Mobile, Web
  2. Influencer Marketing:  Cultivating influencers into advocates
  3. Content Marketing:  Content designed to educate vs. sell
  4. Blogging:  Expect a resurgence in blogging with a focus on delivering thought leadership and education.
  5. Mobile Marketing:  Pilots should be over by now.  Time to deploy apps that deliver business value across critical business processes.
  6. Social Media Marketing:  Pull in the reins, cleaning house, and re-focus on relationships
  7. Video Marketing:  Integrating Video into all Content Marketing efforts
  8. Personalization: Driven by big data and advanced analytics
  9. Digital Experience:  Optimizing the cross-channel customer digital experiences
  10. Digital Skill Shortages:  Can you teach an old dog new tricks?
  11. CMO / CIO Partnership:  Redefining relationships and  setting goals together

Digital Marketing: A 2013 HorizonWatching Trend Report

103 Digital Marketing Trends and Prediction Lists for 2013

marketing - Enterprise MM If you have been following my blog posts here the past month, you know I have been sharing my 2013 trends research notes and observations along the way.  One part of my process is to read what others are saying about trends.   The past two weeks (check out the last 10 blog posts here) I’ve been sharing with you lists of blog posts and online articles that provide discussions relating to the trends I am researching.

Today I am featuring blog posts and articles that discuss important trends in digital marketing and the role of the CMO.  The marketing profession is undergoing a transformation thanks to the ever changing landscape of digital technology.  Marketing professionals have to stay current on how developments in the area of cloud, mobile, social, video, big data and analytics will impact the marketing profession.  2013 promises to be another interesting year as the technology trends just mentioned are all very hot.  It’s not a stretch to say that CMOs and Marketing Departments are a little over their head.

One indication of the activity in this area is all the articles and blog posts that have been written and published in the past 30-60 days.  The list below is evidence of that activity.  

Here then, is a list of articles and blog posts I have uncovered in the past few weeks that focus on the challenges and trends ahead in marketing for 2013.  I invite you to come back tomorrow and I will have another list like this one on another important trend to share with you.

Source Title of Article / Blog Post
24/7 Media Digital Marketing Trends of 2013
AdAge Five Bets On How Digital Marketing Will Change in 2013
AdAge How The Role Of CMO Will Change In The Year Ahead
AdExchanger Online Marketing: Top Trends for 2013
Adotas 2013: The Year Of Mobile Social Marketing
Adweek CMO Council Report: Marketing Budgets on the Upswing
Bdaily Top eCommerce Marketing Opportunities for 2013
BizCommunity.Com Five digital trends to watch for in 2013
BizReport Data, content solutions to help brands in 2013
Branding Strategy Insider Brand Marketing Trends For 2013
Business2Community 2013 Digital and Social Marketing Emerging Trends
Business2Community 2013 Medical Marketing Predictions
Business2Community 2013: The Year of Integrated Digital Marketing
Business2Community 5 Online Marketing Resolutions to Make in 2013
Business2Community Digital Marketing in 2013: What’s In and What’s Out
CEB Blogs 4 Things on B2C CMO’s Minds for 2013
CMO.com 13 Major Marketing Trends For 2013
CMO.com Digital Marketing In 2013: Predictions From 86 Industry Luminaries
CMO.Com For 2013, Digital Strategy Is Critical
CMSWire Content Strategy: Five Predictions for 2013
CMSWire Web CMS Trends in 2013: Multi-Touch, Cloud, Social CRM
Constant Contact Constant Contact outlines SME marketing predictions for 2013
Content Marketing Institute 100+ Social Media and Content Marketing Predictions for 2013
Convince&Convert 25 Inspired Marketing Predictions for 2013
Customer Think Marketing Game Changers For 2013
Customer Think Top 5 CMO Resolutions for 2013
Daily News Top 10 Smart Marketing Trends for 2013
DBW Ten Bold Predictions for eBooks and Digital Publishing in 2013
Destination CRM.com The Top Six Digital Trends for 2013
Digitalbookworld Ten Bold Predictions for Ebooks and Digital Publishing in 2013
Digitalbookworld Top 12 #DigitalPublishing Twitter Accounts to Follow in 2013
Digitas Distillery Five Days of Digitas Predictions (for 2013): B2B and CRM
Digitas Distillery Five Days of Digitas Predictions (for 2013): Brand Content
Direct Marketing News CMOs declare 2013 the Year of Digital
DM Confidetial The Top 10 Trends Lead-Generation Marketers Should Know About in 2013
eConsultancy 17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein
eConultancy The 2013 CMO Challenge: Content, Digital And Organizational Attribution
Eloqua CMOs You Should Watch in 2013
Email Institute The 2013 CMO Challenge: Content, Digital and Organisational Attribution
Exact Target Inspired Marketing Predictions for 2013
Executive Board 10 Marketing Trends for 2013 You Haven’t Heard
Fast Company 13 Bold Marketing Moves To Try In 2013
Fast Company 5 trends that will shape digital services in 2013
Fast Company The Top 10 Trends for Marketers According to JWT
Forbes CMO Predictions For 2013 — Part 1: MasterCard, Philips, Western Union, MillerCoors
Forbes CMO Predictions For 2013 — Part 2: Ford, Heineken, CVS
Forbes CMO Predictions For 2013 — Part 3: AT&T
Forbes CMO Predictions For 2013 From Ford, Heineken, CVS
Forbes Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013
Forbes Follow The Money: Digital Marketing Trends For 2013
Forbes Google News Crumbles, And More 2013 Media Predictions
Forbes Is 2013 The Year We Welcome ‘Post-Digital’ Marketing? I Vote Yes
Forbes Six Things Every CMO Needs To Know In 2013
Forrester 2013: The Year of Digital Business
FPS 2013 Will Be ‘The Year Of The Marketer’: The CMO Council
Gartner Gartner Highlights Top Consumer Mobile Applications and Services for Digital Marketing Leaders
Harris CMO Partners Top marketing blogs of 2012
HBR Six Social-Digital Trends for 2013
Hubsot 8 Insightful Marketing Predictions for 2013 and Beyond
HubSpot 20 Marketing Trends & Predictions for 2013 & Beyond
Huffington Post 21 Book Publishing Predictions for 2013
IDC 2013: A Need for Speed in the Transforming Channel Landscape, Says IDC
IDC IDC Releases Chief Marketing Officer Top 10 Predictions for 2013
iMedia Connection 2013 Mobile Marketing/Technology Trends
iMedia Connection 3 digital marketing predictions for 2013
iMedia Connection 6 trends that will shape digital in 2013
iMedia Connection 7 digital marketing trends to watch in 2013
iMedia Connection Digital and Social Marketing Trends for 2013
iMedia Connection The top 6 digital marketing trends for 2013
Interactive Intelligence / IDC IDC Releases Chief Marketing Officer Top 10 Predictions for 2013
JWT 10 trends that will shape consumer mindset and behavior in 2013
JWT Blog What’s Big? 100 Things to Watch in 2013
Landor Landor’s 2013 trends forecast: Eight hot topics
Landor Trend two: Brand Purpose
Leadership Top 5 CMO Resolutions For 2013
MarketingWeek Key digital marketing trends for 2013
Mashable 4 Best Practices for Digital Marketers in 2013
Mashable 5 Marketing Predictions For 2013
MediaWeek Display Predictions for 2013
Memeburn 5 aspects of digital marketing you should be thinking about in 2013
MIA Kelsey CMO.com’s Expert Panel: 2013 All About ‘Better Data’ and ‘Better Content’
Miami Herald 13 Small Business Marketing Trends To Watch In 2013
Millward Brown Digital & Media Predictions 2013
Net Imperative 10 Digital Trends In 2013: ‘Data porn’, ‘Digital Health’ And The UX Of Social
Optify Optify Identifies Key Trends for Digital Marketing Industry in 2013
Phizzle Phizzle Identifies Top 2013 Digital Marketing Trends
Prosar.com Top Marketing Trends for 2013
Ragan.com 7 content marketing trends to watch for 2013
RightIntel 8 Insightful Marketing Predictions for 2013 and Beyond
RobotForce.com Top Marketing Trends Every Small Business Needs to Know for 2013
Search Engine Watch 5 Trends Shaping SEO & Content Marketing in 2013
Search Marketing B2B Marketing Predictions for 2013
SearchEngineWatch Social PR Tips to Get Fit for 2013 Digital Marketing
Silverpop Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook
Smart Insights 5 key social media priorities for marketers in 2013
SocialMedia Today 2013 Digital Marketing Predictions
SocialMedia Today 2013: The Year of Integrated Digital Marketing
SocialMedia Today Marketing Trends for 2013 and beyond
Techpaparazzi Top Marketing Trends That will give you Edge
The Marketing Automation Alert 5 key social media priorities for marketers in 2013
The Search Agents The Search Agency 2013 Predictions
TheIDM.org 10 Digital and IT Trends for 2013
TheMediaOnline Trends 2013: Big data, content marketing and mobile first

Top Ten Digital Marketing Trends For 2011

If you are in the marketing profession, I think you’ll agree that our profession is experiencing some major disruption.

Top Ten Digital Marketing Trends for 2011 - HorizonWatching The traditional marketing theory and methods I learned at Kellogg Graduate School of Management back in the mid-90’s are still very valid.  Half the battle is still doing the all important work of market segmentation, targeting, and positioning. I still refer to my 7th edition of Phil Kotler’s textbook Marketing Management from time to time (although that book is now in it’s 12th edition!)

However, back in 1995, we had no clue just how much the Internet would impact marketing over the next 15 years.  And the impact has been very significant. The Internet has turned into a game changer for marketing. 

Leading edge marketing professionals understand that they need to learn how to leverage all the new digital marketing capabilities.  It is a great opportunity to build brand value, increase revenues, and cut down on marketing expenses.

So with that in mind, lets take a look at the top trends in online / digital marketing for 2011. 

  1. Marketing Budgets Will Continue to Shift Towards Online.  Customers and prospects are increasingly going online early in the buying cycle to gather information, form relationships, and make decisions about how they will buy.  As a result, marketing leaders must move marketing mix budgets to mirror where the customers and prospects are – online.  Online channels can reach a very targeted audience, are lower cost, and are becoming more measurable.  As a result we should expect the continued decline in the use of traditional media.  This cannibalization of traditional media will bring about new marketing channels, professions, and processes as well as a decline in overall advertising budgets.  Traditional agencies and publishers must transform their businesses to include digital marketing capabilities.
  2. Social Media Marketing Is Maturing.  Those in the marketing profession can sense that we are in the middle of an important transition to the use of social media for marketing purposes.  While the past few years many marketers have been experimenting with social media tactics, in 2011, leading marketing teams will be executing social tactics that are fully integrated into the overall marketing strategy. An overall social media marketing process will emerge that has firms following a never ending cycle of 1)Research, 2) Plan, 3)  Engage and 4) Measure.  Simultaneously, a new set of marketing capabilities are emerging, including Social Listening Research, Influencer Marketing, Community Marketing, and Social Gaming.  These new capabilities will require new marketing marketing professional Career Paths and Education tailored to the new social media marketing realities. 
  3. Mobile Marketing Set To Take Off.  In conjunction with the Social Media Marketing trend described above, the interest in mobile marketing has exploded, driven by the tremendous success of and media buzz around Apple’s iPhone, Google’s introduction of Android, and Apple’s introduction of the iPad.  As smartphone adoption grows, mobile marketing will expand beyond mobile messaging, and make mobile email, mobile websites and mobile applications viable channels in which to conduct marketing.  The combination of new devices, faster networks and new location-aware technology, will fuel this steady march toward greater significance.  Some key mobile marketing trends to watch in 2011 include Location Based Services, Mobile Apps, Mobile Gaming, Event-Based Mobile Marketing, and Augmented Reality.
  4. Personalized Marketing Customizes Messages To Individual.  Expect more personalization capability to be embedded in websites in 2011.  Regular visitors to a web site will see a page based on all the information collected from previous visits.  Marketers will present personalized sites to these customers by organizing information and prioritizing it based on the individual's liking.  Products and services offered on those pages will be pre-configured. “Anonymous” visitors to websites will get customized messages based on referring URL, search terms, geo-location and other insights.  Personalized marketing will be extended beyond the website to other digital channels, including social media marketing, mobile marketing, and email marketing.
  5. Social Video As A Marketing Tool Gains Momentum.  Video is an incredible way to connect with people online.  Until the Internet, the only way to get your video message to a mass audience was to pay for a TV commercial.  Today, social media sites and video go hand in hand. Distributing video via your social networks is a powerful way to imprint your images into the memory of your customers and prospects.  Video strengthens the relationships you have with existing customers and it helps prospects get to know you better.  So in 2011, there will be a focus among digital marketing professionals to understand how to make the best use of Video Marketing within Social Media Marketing Strategies and Programs.
  6. Search Engine Optimization Gets More Complex.  Customers naturally use search engines as their primary vehicle to find information on products and services.  But its not a one search engine game anymore as Google’s been joined by Bing in the US market and there are important local players like China’s Baidu and Russia’s Yandex.  On top of that, social sites like Twitter, Facebook, and LinkedIn are increasingly becoming an important source for searching.  Add to that search engine innovation, mobile search, and geo-location search and the job of the marketing professional to ensure their brand is on the first page of search results gets so much more complex.
  7. Marketing Analytics Helps Make Sense Of All The Noise.  The explosion of social conversations across the many online channels is providing marketers with a never ending stream of incoming data.  The challenge for marketing professionals is to turn all that data into insights and then develop strategies/actions based on those insights.  Marketing analytics applications can help, but they need to get better at integrating data from all sources (web, search, video, mobile, and social conversations).  Analytic applications will also need to get smarter and more predictive about customer buying preferences based on all that data.   In 2011, I expect to see a focus on the development of advanced analytic capabilities that can identify, analyze and describe patterns within all the information “noise”, giving marketing professionals important predictive insights they can use for making better decisions.
  8. Real Time Web Assistance Connects Buyer With Experts.  Online customers and consumers are some of the most impatient and demanding around.  They expect answers from your online support group right away.  Live chat services allow operators to interact with online customers and respond to their questions quickly, helping you convert web queries into customers and site traffic into transactions.  In 2011 watch for leading edge companies to combine the use of Twitter customer service accounts and the real-time chat services to provide ways of connecting product / service experts with customers in real-time in order to solve customer business issues.
  9. Online Privacy Concerns Continue.  Privacy issues continue to be an important trend for marketing professionals to be out in front of as government regulators have threatened to legislate solutions if the industry does not take action by itself.  Creating a secure online transactional environment is absolutely critical to a maintaining trust in customer relationships.  All it takes is one significant privacy issue to negatively impact a brand.  Privacy concerns from customers have forced brands like Facebook and Google to continually adjust their business models.  As enterprise marketing gets more social and mobile, privacy issues must be dealt with very carefully. 
  10. Digital Marketing Optimization Emerges As A Priority.  The past few years we have seen new ‘islands’ of marketing capabilities emerge within the marketing profession.  We are moving beyond Web 2.0 with all sorts of new channels and capabilities including mobile (messaging, websites, apps), rich media (video, podcasting, gaming), social media (blogs, microblogging, social networks, user generated content), and more.  The state of digital marketing is such that these ‘islands’ are not well integrated into an overall cohesive strategy.  In 2011 expect to see a focus from marketing leaders to focus on optimizing and integrating these separate initiatives into an overall umbrella digital marketing strategy.

So these are the online and digital marketing trends I’ll be watching closely in 2011.  A look through the above list tells you that there is so happening in online marketing.  As it is in almost every industry, Internet technology is totally changing the rules.   

AdWeek: Top Digital Advertising Trends for 2010

Adweek

AdWeek recently published a list “Top Digital Trends for 2010” that provides an interesting perspective from the Advertising Industry’s point of view.  When you think what has happened in the last 10 years from the advertising and media industry’s perspective, you realize their industry has been totally disrupted.  Traditional business models that worked from the 50’s through the 90’s are all at risk as the digital world is rocking their boat.

Here’s my summary of AdWeek’s list of digital trends for 2010.

  1. Content at Scale.  AdWeek uses AOL as an example of a company that is trying to figure out how scale up to produce content that people (and advertisers) want at as low a price as possible.
  2. The End of the Digital Agency.  Adweek says line is blurring between digital and traditional ad agencies as the digital agencies try to scale up with new services and the traditional agencies develop expertise in the digital world.
  3. Social Gaming.  AdWeek uses examples like FourSquare and Zynga to demonstrate that people are spending real money on virtual goods and services.  Marketers need to learn how to leverage this trend in their marketing efforts.
  4. Demand-Side Platforms.  Adweek says that in 2010, internet advertising will remain inefficient to buy and sell, but there are some innovations that could disrupt the digital publishing landscape with more automation.
  5. Engagement Pricing.  In 2010, we should all expect some progress to be made in the area of new pricing mechanisms that better reflect goals of the ad strategy. 
  6. Augmented Reality Grows Up.  Adweek expects AR and mobile to converge in 2010 to provide an array of useful services.
  7. Social Media Morphs into Digital.  2010 will be the year when publishers and marketers will look at social as an integral part of their digital strategy, rather than a stand-alone area for experimentation.
  8. Privacy Wars.  AdWeek expects that focus on consumer privacy to heat up again in 2010 as consumer’s demand more ways to opt-out of ads they don’t want and opt-out of all the ad tracking tools.
  9. Data Gets Creative.  AdWeek says that in 2010, more and more advertisers will integrate data visualization technologies into their programs in order to help consumer find interesting trends and then act on that information
  10. The Year of Mobile, Finally.  AdWeek says after many years of predicting that mobile advertising will take off,  2010 should be the inflection point, thanks to location-based services.

All ten trends are ones that will be interesting to watch.  I’m especially going to be watching #3, #7, and #10.  For more detail behind each of the ten trends above, check out AdWeek’s article at Top Digital Trends for 2010

Feeding Edge: 7 Predictions For The Next Decade

FeedingEdge

Feeding Edge is a consulting company based out of the UK, founded by epredator (ex-IBMer Ian Hughes), a globally recognized metaverse evangelist and tribal leader.   I’ve been a follower of epredator ever since I first ventured into Second Life back in 2006.  He has a great vision for how gaming will improve the future of work and business.

Feeding Edge recently posted a set of 7 predictions about the next 10 years on it’s website’s blog Life at the Feeding Edge

Here is a summary of the seven predictions….

  1. Keep Walking. Our thirst for mobile computing may stress traditional telecom’s business.
  2. Batteries.  Feeding Edge says we need further innovation in batteries.
  3. 3d Printing. 10 years should be enough for this to become “mainstream”.
  4. Games as work. Work and business is a role playing game.
  5. Brands crossing digital borders.  Businesses must learn to engage with people where ever they are online….and offline.
  6. Collectives vs Corporate. Feeding Edge sees a need to reduce long statements and terms and conditions on digital content.
  7. Renaissance – Access for All.  Putting technology in the hands of all people is going to cause a generational renaissance.

Check out Feed'ing Edge’s full post “Next Decade?” at  http://www.feedingedge.co.uk/blog/2009/12/30/the-next-decade/ 

Thanks for the list epredator. 

McKinsey’s View on Web2.0 and Beyond

McKinsey Quarterly had an interesting article this month that talked about how companies should prepare now for when web 2.0 transitions all the way to web 3.0.  The article, Managing beyond Web2.0 pointed out that individuals are increasingly in a position of control on the Internet.  They are demanding the type of information they want on websites and how that information is delivered.   The net is that businesses need to adapt to disruption that the shift to digital media and social networks is causing in order to stay relevant and manage their brand. 

McKinsey believes that the shift to the digital media will force marketers to evolve in order to survive.  The article discusses a model McKinsey is promoting called LEAD (listen, experiment, apply, develop) as a way to create a road map to help companies survive this constant change in the online environment.

Here is a quick summary of the LEAD model

  • Listen.   Have a formal process to monitor and analyze what its customers are saying about the corporate brand and operations online and then use this information as an early-warning system.
  • Experiment. Don’t just monitor social media — engage customers in conversations by using the novel tools of Web 2.0.   As an example, try engaging customers through collaborative efforts in order to conceive new offerings and ad campaigns.
  • Apply.  Next take the experiments and apply them.  To make it easier to reach out to customers, optimize your Web site so that it connects fluidly with online communities and social-media sites.
  • Develop.  Integrate the social media marketing into the company’s marketing mix.  For example, rather than simply buying ads on MySpace or LinkedIn, make interactive Web 2.0 elements part of all marketing programs.

McKinsey says the key is to understand your customer’s online behaviors in order to take advantage of Web 2.0 and what’s beyond Web 2.0.

I like the LEAD model in concept, especially because it stresses Listening as the first step.  I see too many experimental efforts being launched that have not been designed to take into account listening.  The other point I feel gets lost is that there needs to be more of a focus on engaging external stakeholders in conversations.  So while there needs to be a focus on listening, there should also be an equal focus on responding to what is being heard.  The worst thing you can do is to listen and hear what is being said, but not respond. You need to engage in active conversations.

You can check out McKinsey’s article out at Managing beyond Web2.0 .

Friday Gadget: Microsoft Photosynth

Microsoft Photosynth is a free software application that analyzes a multitude of photos to create a browsable 3D model by identifying overlapping points in the images.  The tool allows you to stitch together dozens of photos to allow a place or event to be viewed from multiple angles. 

Photosynth works by analyzing each photo for similarities to the others, and uses that data to estimate where a photo was taken. It then re-creates the environment and uses that as a canvas on which to display the photos.   The result is a fresh way to organize and share photography — opening up new possibilities for a 180-year-old art form.   The potential uses of Photosynth can range from sharing experiences to storytelling and documentation

It takes 75 photos or more to get the optimal experience, but, with big events, one can also rely on crowdsourcing.  As an example CNN asked viewers to send in their photos of Barack Obama's swearing in.  See the resulting Inagural Photosynth.  You can check out other examples at the Photosynth website. 

The original announcement (last August) press release is here and some background is available at MS Live Labs

Microsoft has recently announced (May 2009) that they have integrated their PhotoSynth software into Virtual Earth, allowing users to flip between overhead satellite imagery and photographic stitches.  You can check that announcement out here

Ten Emerging Trends

Here's a quick run down of 10 emerging trends I am curious about. 
  1. Smart Healthcare Payment Systems:   Managing health care payment through small personal devices, such as smart cards.
  2. Real-time Translation Services:  Translation in major languages as a service for the health care, government, travel and transportation industries.
  3. Simplified Business Engines:  Developing and marketing an easy-to-use and prepackaged set of Web 2.0 services and blade servers that allow small and mid-size businesses to tap into custom applications.
  4. Intelligent Utility Networks: Increasing the reliability and manageability of the world's power grids by building in "intelligence" in the form of real-time monitoring, control, analysis, simulation and optimization.
  5. 3D Internet:  Partnering with others to take the best of virtual worlds and gaming environments to build a seamless, standards-based 3D Internet – the next platform for global commerce and day-to-day business operations.
  6. "Digital Me":: Creating a secure, user-friendly service that simplifies storage, management and long-term access to personal content (digital photos, videos, music, health and financial records, personal identification documents, files, etc.).
  7. Branchless Banking for the Masses:  Enabling existing and new financial institutions to profitably provide basic banking services (checking, savings, payments, microlending) to remote, inaccessible populations in fast-growing emerging markets.
  8. Integrated Mass Transit Information System:  Establishing systems for integrating, managing and disseminating real-time data for all of a municipality's or region's transit systems, optimizing buses, rail, highways, waterways and airlines.
  9. Electronic Health Record System:  Creating a standards-based infrastructure to support automatic updating of, and pervasive access to, personal health care records and the integrating of patient data with transaction systems.
  10. "Big Green" Innovations:  Starting a business unit in IBM that will focus on applying the company's advanced expertise and technologies to emerging environmental opportunities, such as advanced water modeling, water filtration via nanotechnology and efficient solar power systems.

All of these ideas are interesting to me, however my favorite idea is #5.  Having been in Second Life now since last September, I realize the potential of virtual plaforms to the future of business. 

Now that I've identified these 10 emerging trends, I will be integrating these topic areas into the research I do for this blog.   If any of you reading this blog have material on the above topics please let me know.  AND…if you have any ideas on a subject matter experts I could contact on these subjects…please email me!!!!