Earlier this week, Gartner released a report “Predicts 2010: Social Software Is an Enterprise Reality” in which the analyst firm provides some predictions on what is in store for social collaboration software in 2010 and the years ahead. Increasingly, businesses are finding that applications like Twitter and Facebook can provide value. That is translating into increased adoption of social collaboration platforms by enterprises of all sizes.
Here’s my summary of 5 predictions Gartner offers in the report:
- Bye Bye Email?: Gartner says social networking will prove to be a more productive tool for many types of communications. Gartner’s prediction: By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
- Internal Microblogging Efforts Fail: The scale of Twitter is so large, enterprise users will find it more valuable than internal microblogging platforms. Gartner’s prediction: By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.
- IT-Led Social Media Projects Fail: Gartner says that IT departments just don’t have the skill set to design and deliver an social media solution. Gartner’s prediction: Through 2012, over 70 percent of IT-dominated social media initiatives will fail, while only 50% of business-led initiatives will fail.
- Mobile Apps To Influence Desktop Apps: Gartner says that IT departments will learn new ways of developing apps for SmartPhones and be able to use that knowledge to design better apps for desktops. Gartner’s prediction: Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.
- Enterprises Slow To Adopt Social Network Analysis: Gartner says SNA tools will remain an untapped source of insight in most organizations. Gartner’s prediction: Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.
Much more information can be found in the report “Predicts 2010: Social Software Is an Enterprise Reality” or, if you don’t have access, check out the summary in the press release, Gartner Reveals Five Social Software Predictions for 2010 and Beyond