Digital Marketing Trends and Prediction Articles for 2014

The Digital Marketing trend is reshaping relationships with customers, employees, and business partners. Many enterprises are already well on their way to digitally transforming their marketing capabilities. They are are leveraging digital technology to learn how to better engage with their current and future customers. Digital Marketing best practices can result in improved engagement, reduced cycle times, and lower costs.

I recently published my trend report Digital Marketing Trends to Watch in 2014.   The report provides an overview of Digital Marketing and what sub-trends to watch in 2014.

Here’s a few articles you might like to have a look at.

Source Title
Inc.com 3 Social Media Marketing Trends for 2014
Marketing Profs Five Big Social Media Trends for 2014
Social Media today Digital Marketing Techniques That Will Be in Vogue in 2014
Mosaic Marketing Services The Top 6 Internet Marketing Trends That Will Dominate 2014
Econsultancy 2014: The year content marketing finally grows up?
Azeem Azhar (PeerIndex) Big Idea 2014: Marketers, Get Up Close to Your Customers
B2C Business 2 Community 10 Digital Marketing Predictions For 2014
DigitalRelevance 10 Digital Marketing Predictions For 2014
Yahoo Small Business Advisor 10 Digital Marketing Predictions For 2014
Reve News Social Marketing Trends to Watch in 2014

 

The Robot Report: A Great Source for Robot Industry News

I wanted to inform you of a website that is a great source of news on the Robot Industry.  Plus the website has a great new mashup that displays the location of over 1000 robot industry related companies on a Google map.

While the market for industrial robotics is well established, there is a nascent and growing market for robots outside of the factory in government, business and in the home.  We are nearing a point in our history where robots and robotic technology will begin to play a much more active part in the lives of humans.  I believe there is huge potential for robots and robotic applications in not only on the manufacturing floor and for government defense, but in the consumer and business environment as well.  I do see a day on the horizon where robots will be mass produced like automobiles and smartphones are today.  That might seem crazy right now, but mark my words…it will happen.

Frank TobeSo I am interested in following this important emerging trend and learning about the future market for robots.   One person I have been following is Frank Tobe.  Frank loves researching and learning about the market for robots.  Early in 2008, in a personal effort to learn about the robotics industry and the future of robotics, Frank began an intensive research project that took him to Japan, Korea, Germany and all over the Internet.   In the process, he founded and created  The Robot Reportwebsite to communicate industry news, his research, and his thoughts about the development of this important technology trend.

The Robot Report  gathers and reports industry news, tracks the business of robotics, and has developed proprietary (ROBO-STOX™) methods to compare robot industry stock performance to the NASDAQ Index.  Whether reporting about a robotic arm, a new robotic hand or the stock results of the robotics industry, The Robot Report does a great job of keeping me informed about all the developments in the market for business and consumer robots.

1000-Global-Robot-MfgrsOver the last 4 years, Frank has built a comprehensive worldwide database of public and private companies that are participants in the robotics industry.  Recently Frank mashed this database with Google Maps to produce a global map of 1000+ robot manufacturers worldwide.  The map is color coded so Red markers show where industrial robots are produced; blue show service robots; and green reflect start-ups. The top 20 robotics universities and research labs are shown in yellow.   The map is located at this URL: http://www.therobotreport.com/index.php/site/TRR-Global-Map/.   You can find some detailed country level analysis by going  here.

Even though this industry is still in an emerging state, you can get a feel for the potential just by looking at all the companies involved.   The map certainly reveals the growing diversity, vigor and scope of today’s robotics industry.   Kudos to Frank Tobe for being a pioneer in researching and tracking this emerging industry.  You can read Frank’s blog posts at Everything-Robotic blog and you can follow him on Twitter via @therobotreport.

Gartner’s Top 10 Strategic Technology Trends for 2013

During last week’s Gartner Symposium/ITxpo, held in Orlando (http://www.gartner.com/symposium/us), Gartner http://www.gartner.com released its annual top 10 technologies and trends that will be strategic for most organizations in 2013.  Every year, I anticipate the release of this trend list as it always helps me confirm the trends I am seeing in the marketplace.

As I do every year, I provide for you, via this post, the list of Gartner’s Strategic Technology Trends, along with my summary observations about the trend and what Gartner has to say.   As a note before we begin the review, Gartner defines a strategic technology as “one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.”

So with that, here is the list of Gartner’s Top 10 Strategic Technology Trends for 2013 along with my summary thoughts.

Mobile Device Battles:  Unless you’ve been on Mars, you know that individuals are moving to mobile devices as a primary means to access information and stay connected.  We see this everywhere as we go about our daily activities.  Gartner is predicting that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide. Plus, more individuals are switching over to tablets as their primary device.  Gartner says that by 2015, media tablet shipments will reach around 50 percent of laptop shipments.   Gartner also mentions the announcement of Windows 8 as a turning point in the mobile industry.  Window’s 8 is Microsoft’s big bet on mobile. For CIOs, the mobile device trend means they will need to support a greater variety of form factors and this will reduce the ability to standardize across the enterprise on PC and tablet hardware, software, and services.

Mobile Applications and HTML5:  Developers are flocking to mobile as a way to deliver applications and services.  As they do, they look for standard development tools.  Gartner points out that the market for tools to create consumer and enterprise facing mobile apps is complex with well over 100 potential tools vendors.  While for the next few years, no single tool will be optimal, six mobile architectures – native, special, hybrid, HTML 5, Message and No Client will remain popular.  The Gartner report does say that we should expect a long term shift away from native apps to Web apps as HTML5 becomes more capable.

Personal Cloud:  As individuals gradually move off the PC platform, the personal cloud will gradually replace the PC as the location where individuals go for all their digital content and services.  Individuals will be drawn to the cloud for the benefits of mobility, portability, and an always-available place where they store content and go for all their digital needs.   Gartner expects that no one platform, form factor, technology or vendor will dominate the personal cloud market, but that managed diversity and mobile device management will be an imperative.

Enterprise App Stores:  Gartner predicts that some app store vendors will end up specializing in specific devices and/or types of apps.  This will force the enterprise to deal with multiple stores, multiple payment processes and multiple sets of licensing terms.  As employee usage of these stores increase, CIOs and IT departments will need to provide some type of governance system and brokerage services on behalf of the entire enterprise.

The Internet of Things:  The Internet of Things (IoT) has been a trend we’ve been watching for awhile.  More and more sensors and computing devices are designed to be embedded into physical items at time of manufacture.  These physical items are then naturally connected to the Internet.  Key enabling technologies include embedded sensors, image recognition technologies, GPS, cellular communications, and Near Field Communication (NFC).   The important strategic implication is that the IoT will enable a wide range of new applications and services for enterprises and consumers alike.

Hybrid IT and Cloud Computing:  The Cloud Computing trend is maturing and many IT organizations realizing that they have a new responsibility… that of an internal cloud services brokerage (CSB) and governance role.  Only the IT organization can help coordinate and improve the provisioning and consumption of inherently distributed, heterogeneous and often complex cloud services across the enterprise for both  internal users and external business partners.

Strategic Big Data:  2012 was all about understanding the Big Data trend and implementing some pilot projects to learn how to deal with data volume, variety, velocity and complexity.   During 2013, Gartner says that the focus will shift from a focus on individual departmental projects to establishing a cross-enterprise strategic information architecture.  Gartner expects organizations to move away from the concept of a single enterprise data warehouse towards a strategy that includes multiple systems.  These multiple systems will necessitate “logical” enterprise information architecture that includes content management, data warehouses, data marts and specialized file systems tied together with data services and metadata.

Actionable Analytics:  As enterprises deal with the Big Data trend, users are increasingly demanding advanced analytical capability that harvests insights from that Big Data.   Gartner says that in 2013 we will see a shift where IT leaders can begin to afford to perform analytics and simulation for every action taken in the business. Gartner says analytic professionals will focus on utilizing simulation, prediction, optimization and other analytical tools to empower even more decision flexibility at the time and place of every business process action.

In Memory Computing:  In memory computing (IMC) can significantly boost computing performance by moving data off of disk storage devices and into memory.  Operations that previously took hours to process data can be completed in minutes and seconds.  Gartner sees this technology as transformational, allowing applications to detect correlations and patterns pointing at emerging opportunities and threats “as things happen.”  While most likely not a mainstream trend in 2013, it is an important long term trend in computing that will impact IT departments.  Gartner predicts that numerous vendors will announce new in-memory-based solutions over the next two years.

Integrated Ecosystems:  Gartner confirms that we are seeing a shift towards more integrated systems and ecosystems.  CIOs have a need for IT systems that can help them drive to a lower TCO, are less complex, and more reliable and secure.  Vendors are also interested in driving this shift as they would like to provide a complete solution stack in a controlled environment, but without necessarily the need to provide any actual hardware.   To meet this need, traditional vendors are combining hardware, software, and services into appliances that address an infrastructure or application workload.   Cloud-based vendors are providing a standardized and integrated foundation for ISV development and application runtime.  Mobile-based vendors are busy building varying degrees of control across an end-to-end ecosystem

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IDC Retail Insights: Predictions for 2012 for the Retail Industry

IDC has released its IDC Retail Insights' Predictions for 2012 via it’s annual predictions conference call.  This was a global predictions call and was focused broadly on all types of financial services.  There are also other calls coming up that focus on regional predictions in both Europe and Asia as well as calls specific to sub-industries within Financial Services.   

Leading this conference call was Bob Parker Group Vice President.  Other IDC Retail Insights team members on the call were

Summary

According to IDC Retail Insights, the economic indicators are strong going into 2012.  IDC believes that year to year spending growths for Retail Industry segments will range from a low of 3.9% for for Home Furnishing to a high of 5.6% for Drug Stores.  Spending will grow the fastest in the software at 5.8% year to year, while services growth will be lowest at 3.5%.  Asia Pacific is poised to grow the fastest at 4.8% while Western Europe will only row at 3.6%.

The IDC Retail Insights team also confirmed four major IT trends that are reshaping the industry:  Cloud Computing, Social Computing, Mobile Computing, and Analytics.

The Ten Predictions

The 2012 predictions list below was sourced from the conference call slides.

  1. Growth Strategy. “Consumers, not products or channels, create the basis for growth strategies.”
  2. New Retail IT Model. “The Omni-Channel Consumer directs a new Retail IT model for the industry – O3.” 
  3. Innovative & Efficient. “Retailers will race to innovate and will operate more efficiently.”
  4. Synchronicity. “Retailers will synchronize the supply chain with the clock speed of their customers.”
  5. Brand Experiences. “Retailers will create great brand experiences by enabling engaged employee experiences.”
  6. Customer Engagement. “Planning paradigms will begin to evolve to support genuine customer brand engagement strategies.”
  7. Assortment Planning. “Continuous assortment planning (AP) orchestrated for space becomes the planning hub.”
  8. Store Evolution. “The store evolves – welcome to the Omnichannel Store.”
  9. Social Conversations. “Customer experience improvements that boost online conversion will go beyond the web store.”
  10. Delivery Models. “eCommerce delivery models will fragment.” 

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IDC Financial Insights: Predictions for 2012 for Financial Services

IDC has released its IDC Financial Insights' Predictions for 2012.  The December 6, 2011 annual predictions conference call was marred by technical problems, but the IDC team went ahead and recorded the webinar portion.  The recording will be available on the IDC Predictions website and has been loaded to You Tube, here and is also embedded below.

This was a global predictions call and was focused broadly on all types of financial services.  There are also other calls coming up that focus on regional predictions in both Europe and Asia as well as calls specific to sub-industries within Financial Services.  

Leading this conference call was David Potterton, Vice President of Global Research.  Other IDC Financial Insights team members on the call were Jeanne Capachin, Marc DeCastro, Karen Massey, Aaron McPherson, John O'Brien, Sean O'Dowd, and Michael Versace.

Summary

The IDC Financial Insights team started off the predictions by saying there are going to be four main themes in 2012. 

  1. Meeting regulatory and compliance requirements.
  2. Improving the cross-channel experience
  3. Improving operational cost efficiencies
  4. Improving revenue generation 

The Ten Predictions

The 2012 predictions list below was sourced from the conference call slides.

  1. IT Spending Growth. “Tumultuous financial markets, failing institutions, and lower profits in Europe and the U.S. will inhibit, but not eliminate, IT spending growth.”
  2. Channel Mix. “Financial institutions struggle to harness the right channel mix for an optimum customer experience.” 
  3. New Business Models. “Financial institutions will see the need to develop a new business model, but execution will elude the industry.”
  4. Revenue Generation. “Revenue-generation continues to be a major challenge in 2012 as financial institutions explore new pricing options enabled by technology.”
  5. Reliability of IT. “IT reliability becomes a major risk factor due to the age and complexity of key systems.”
  6. Mobile Payments. “Financial institutions will generate less than 10% of total mobile payments.”
  7. Operational Efficiency. “Financial institutions will continue to tackle operational efficiencies and will target average cost income ratios of 40%.”
  8. Risk Management. “Risk management will top US$60B and 15% of total IT investments across WW financial services.”
  9. Social Media. “Financial institutions will use social media to improve decision making and drive financial results.”
  10. Big Data Analytics. “Over 40% of all tier 1 banking and capital market firms gear up to execute big data / analytics business and technology strategies.”

Webinar Recording via YouTube

 

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Jack Uldrich: Predictions for 2012

Jack Uldrich is a well known author, blogger, columnist, keynote speaker, and global futurist.  Two books of his I recommend are 1) Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business.

Uldrich has released his list of predictions for 2012.  I like reading his list every year because his predictions are integrated into stories and potential scenarios that could very well happen.  The stories and scenarios bring the predictions to life and helps you imagine other uses for the predicted technology trend.

Here’s a summary of his list

  1. Blackout Friday. Retailers will admit to using advanced facial recognition software.
  2. Collegiate Guarantees.   University helps unemployed alumni with special offer.
  3. Augmented Political Reality.  A mobile app to help voters match candidates to special interest groups
  4. Potty “Gaming”.  A new game to help parents potty-train their toddlers.
  5. Urban Crops.  A city will initiate a major focus on urban farming to feed it’s citizens.
  6. Paparazzi Drones.    Advanced miniature robotic drones to be applied to the celebrity industry.
  7. Virtual Grocery Stores.  Subway walls to become a smartphone enabled virtual grocery store..
  8. Nano-Drugs.   Trial program launched to apply groundbreaking nanoscience technology to cancer treatment
  9. Networked Traffic.    Social networking apps to reduce traffic congestion.
  10. Phone Food Sensors.  New device attached to smartphones chemically analyzes food while shopping at grocery stores.

You can read the detail behind Uldrich’s list at his blog  http://jumpthecurve.net/health-care/futurist-jack-uldrichs-predictions-for-2012/

IDC Health Insights: 2012 Health Industry Predictions

Earlier this week, I attended the annual IDC Health Insights Predictions 2012:  Health conference call.  

This was a global predictions call that covered the entire Health Industry, including health payer, provider and life science sectors.  The team identify major global trends that will impact the has scheduled other prediction calls going into more detail on topics specific to payer, provider and life sciences.  There are also other calls coming up that focus on health industry related predictions in both Europe and Asia.   

Leading this conference call was the IDC Health Insights Group Vice President, Scott Lundstrom.  Also on the call were 8 other members of the IDC Health Insights analyst team

Summary

IDC says significant changes are transforming components of the Health Industry value chain driven by a focus on patient safety, cost containment, quality improvement, and regulatory compliance.  Key topics of importance to business leaders will be EMR and EHR for providers, connected health, healthcare industry reform, and the life sciences value chain. 

Overall, IDC list 5 major technology themes

  1. Reform
  2. Analytics and Big Data
  3. Cloud
  4. Mobile
  5. Social

IDC is hot on themes 2-5 throughout all of its predictions calls.  

The IDC Health Insights Ten Predictions for 2012

The 2012 predictions list below was sourced from the conference call slides.

  1. EHR. “The Majority of U.S. Providers Will Use an EHR by the End of 2012”.
  2. ACOs. “Successful Accountable Care Organizations Will Emerge from Private or Public-Private Initiatives” 
  3. Re-Branding for Care. “Health Plans Rebrand: Care is the New Core”
  4. Integrated Strategies. “Integration of Payment, Clinical Performance and Outcomes”
  5. Analytics for Pharma. “Pharma adds "Actionable" to Analytics in 2012”
  6. Analytics for ACOs. “The Next Mountain for ACOs to Climb Will be the Development of an Enterprise Analytic Framework Including Clinical Analytics”
  7. Outsourcing.  “Outsourcing Best Practices Shift From Vendor to Partner”
  8. Mobile. “Bring Your Own Mobile Device Gains Popularity, But Security Risks Abound”
  9. Communication Strategy. “Second-Generation Communication Strategies Emerge”
  10. Social. “The Next Generation of Consumer Engagement will Leverage Consumers’ Social Graphs”

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IDC Manufacturing Insights: 10 Predictions for Manufacturing in 2012

I attended the IDC Manufacturing Insights Predictions 2012:  Manufacturing conference call today.   I enjoyed this call as IDC highlighted the key 2012 trends within the Manufacturing Industry.

This was a global predictions call and was focused broadly on manufacturing industry wide predictions.  The IDC Manufacturing Insights team has scheduled other prediction calls going into more detail on topics like Supply Chain and Product Lifecycle Management.  There are also other calls coming up that focus on manufacturing related predictions in both Europe and Asia.   

Leading this conference call was the IDC Manufacturing Insights team of Joe Barkai (Vice President), Simon Ellis (Practice Director), Kimberly Knickle (Practice Director), Pierfrancesco Manenti (Head – EMEA), and Bob Parker (Group Vice President)

Summary

In 2012, the industry could be characterized as having cautious optimism.  Manufacturing is recovering but business will never be the same.  IDC showed spending forecasts for all major sub-industries with manufacturing and all industries show growth with the consumer oriented industries showing the most growth. 

The Ten Predictions

The 2012 predictions list below was sourced from the conference call slides.

  1. ‘Engaged’ Organizations. “Success in the intelligent economy will be achieved through “engaged” organizations”.
  2. ‘Four Forces’. “IT organizations will make foundational investments in the “four forces” that deliver both IT productivity and business value”  (note:  IDC says the four forces are Mobility, Big Data, Cloud, and Social Business)
  3. Supply Chain Alignment. “Manufacturers Focus on Clock-Speed Alignment across the Supply and Demand Sides of their Supply Chains”
  4. IT Support of Supply Chain. “The Requirement for Speed and the Ubiquity of Information Creates a New Landscape for IT Support of the Supply Chain”
  5. Lean Innovation. “Manufacturers Adopt Lean Innovation Throughout the Product Lifecycle”
  6. Product Lifecycle Visibility. “Greater Visibility and Deeper Understanding of All Aspects of Product Lifecycle Enable Context for Innovation”
  7. Factory of the Future: Capabilities.  “The Factory of the Future will be Driven by Capabilities to Fulfill Customer Demand Rather than Pure Production Capacity”
  8. Factory of the Future: Operations. “The Factory of the Future will Require a New Approach to Operations Applications”
  9. Culture of Learning. “Engaged Manufacturers Look Ahead by Creating a Culture of Learning”
  10. Sustainability. “Manufacturers Shine Environmental Sustainability Spotlight on the Factory as a Means of Getting to the Product”

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JWT: 10 Consumer Trends For 2012

A recent JWT press release 10 Trends That Will Shape Our World in 2012 caught my eye.  The press release announced the publication of JWT’s seventh annual forecast of key trends that will impact consumer decision making and purchase behavior.

This is a good annual list to take a look at for those in the B2C world.  Consumer behavior is shifting constantly and it’s important to understand why, how, and where those shifts are happening.

To research and develop it’s top ten list, JWT uses data gathered via quantitative surveys of consumers in the U.S. and U.K. as well as input from JWT employees, clients, and other influencers across a number of industries.

JWT’s Top Ten Trends:  Themes uncovered in the survey data include uncertainty about the economic future, the ongoing drumbeat of new technology in our lives, and and a new theme of shared responsibility with a focus on making better food purchase decisions.

Here’s my summary of the ten trends on JWT’s list…

  1. Navigating the New Normal:  Continued economic conditions force brands to develop new entry points for cost-sensitive consumers.
  2. Live a Little:  Overstressed consumers look to splurge once in a while or at least escape from the many worries of the day.
  3. Generation Go:  Enabled by technology, twentysomethings grow up and transform themselves, with many of them starting their own business
  4. The Rise of Shared Value:  Increasingly, some corporations are deciding that making a profit and being socially responsible can be achieved at the same time.
  5. Food as the New Eco-Issue:  The environmental impact of our food choices will become a more prominent concern.
  6. Marriage Optional:  Increasingly, women are taking an alternate life route, one that doesn’t include marriage as an essential checkpoint.
  7. Reengineering Randomness:  Greater emphasis will be placed on reintroducing randomness, discovery, inspiration and different points of view into our worlds.
  8. Screened Interactions:  Consumers are increasingly expecting to interact (touch, gesture, speech) with flat screens and surfaces
  9. Celebrating Aging:  Medical and cultural advances help seniors redefine what it means to grow old.
  10. Objectifying Objects:  Technology increasingly gets 1) embedded in all sorts of objects and 2) enables the creation of totally new products and services

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IDC Energy Insights Predictions for 2012 Utilities Industry

I recently attended IDC Energy Insights Predictions 2012:  Utilities conference call today.  I look forward to the IDC Insights series of conference calls every year as it helps me understand the critical issues and trends that impact Information Technology decisions within a particular industry. 

In this case, the predictions were focused on the Utilities industry with an emphasis on North American issues.  There are other calls coming up that focus on Europe and Asia.   

Leading the conference call was the IDC Energy Insights team of Jill Feblowitz, Jay Holman, Sam Jaffe, Usman Sindhu, Casey Talon and Marcus Torchia

Summary and Key Themes

IDC Energy Insights says in 2012, the industry is entering a ‘post stimulus’ period.  While funding has dried up, there are areas where investment spending is growing, such as Solar PV installations.   Other investment areas include Smart Grid, Smart Buildings, Electric Vehicles, and Energy Storage.

The 2012 predictions list below was sourced from the conference call slides.

  1. Smart Meters. “Smart meters will peak in 2012, propelling demand response, but spending tempered for now”.
  2. Smart Grids. “Distribution automation will lead smart grid control investments with 13% CAGR”
  3. Smart Buildings. “Smart building technology investments will gain more traction with utilities”
  4. Electric Vehicles. “120,000 plug-in electric vehicles will be sold in North America in 2012”
  5. Lithium Batteries. “Lithium-Ion large format batteries will reach $600 per kWh by the end of the year”
  6. Solar PV Installations. “Despite the 1603 Treasury Grant expiring in 2011, PV installations will grow by >25% in 2012”
  7. Commercial PV. “>60 MW of commercial PV installations will incorporate micro-inverters or DC optimizers in 2012”
  8. Security & Risk. “Security and risk will continue to grab decision maker’s attention, leading to increased budgets”
  9. Big Data Analytics. “Utilities will invest in analytics in anticipation of big data”
  10. IT Spending. “IT spending by North American utilities will increase by 4.5% % over the next four years”

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IDC Government Insights: 2012 Technology Predictions and Trends

imageI attended IDC Government Insights Predictions 2012:  Government conference call today.  I look forward to the IDC series of conference calls every year as it helps me understand the critical issues and trends that impact Information Technology decisions.  

The conference call was led by IDC Vice President Thom Rubel, and IDC Research Directors Ruthbea Clarke, Shawn McCarthy, and Adelaide O'Brien 

Summary and Key Themes

IDC says that the Government spending on IT in the U.S. will reach $82B.  The majority of that is Federal, with spending at the Federal level split about evenly between DoD and Civilian initiatives.  IDC expects the majority of this spending will be allocated to improve decision-making, operational efficiency, and citizen services for 2012

Overall, IDC believes there are four overall themes to watch in Government spending for 2012:

  1. Operational Efficiency:  Broader strategies are need to reduce operational costs
  2. Mobility:  Better management and provision of services are required
  3. Smart Government:  Improve the value of information and broaden service channels
  4. Economic Sustainability:  Investing to improve quality of life and promote economic growth/competitiveness

Top Ten Predictions for 2012

The 2012 predictions lists are developed from IDC analysts, who draw upon their ongoing discussions with industry clients, vendors, and years of experience.  The list below was sourced from the conference call slides.

  1. Cloud Computing.  “Up to 10% of States will have shared cloud hubs by the end of 2012, rapidly growing to 65% of the States by 2015”.
  2. Social Media.  “The use of social media for U.S. Local, State, and Federal organizations will begin the move from experimental to systematic information dissemination and collection.”
  3. Mobility.  “Mobility will become the number 1 IT governance issue and moves beyond device management to encompass broader business issues.”
  4. DataCenters.  “Small datacenters in the U.S. Federal government will hit the endangered species list in 2012 and be reduced by 70% with State and Local governments following suit.”
  5. Business Process Outsourcing.  “Over 20% of government IT and business process outsourcing requests for proposals will include service-level agreements tied to internal business and/or program outcomes.”
  6. Smart Cities“The growing availability of intelligent technology solutions will accelerate global investment in smart city technologies to $40.9 billion in 2012.”
  7. Service Level Agreements.   “Due to increased use of cloud computing, CIOs will spend up to 20% of their time in 2012 reviewing the terms and conditions of service-level agreements and mover toward standardization.”
  8. Big Data.  “Governments will take small steps to satiate their big appetite for Big Data.”
  9. Communication Networks.  “Foundational high-speed communications networks will finally hit critical mass.”
  10. Smarter Government.  “Governments will start updating legacy systems and engage in cross-agency collaboration that will move them to a higher stage in smart government maturity.”

The last few minutes of the conference call was spent going over recommendations and guidance to those in governments and those at vendors who serve governments.

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IBM: 2011 Technology Trends Survey Results and Report

image Last month, IBM released it’s 2011 IBM Tech Trends Report, which is one of the top reports I suggest you read about tech trends going into 2012.  It’s a great report because it’s developed from a survey of more than 4000 IT professionals from 93 countries and 25 different industries. 

Summary: 

The IT professionals surveyed identify adoption drivers and inhibitors around important emerging trends such as Analytics, Cloud Computing, Mobile, and Social Business. 

Key findings in the 2011 IBM Tech Trends Report include:

  • Analytics:  Analytics was named as the most in demand area for software development in the future.
  • Open Source:  87% of respondents believe open source and open standard technologies will play a key role in the future of application development.
  • Cloud Computing:  During the next 2 years more than 75%  of organizations will engage in cloud computing.
  • Mobile and Cloud.  Fifty-one percent of respondents cited the adoption of cloud technologies as part of their mobile strategy.
  • Social Business.  Regional cultural differences impact social business adoption. India is highest with a 57% adoption rate, while US is at 45% and China’s at 44%. Russia shows the strongest resistance with a 19% adoption rate.

Top 8 Programming Skill Areas Identified

  1. Application Development
  2. Mobile
  3. Cloud Computing
  4. Database Management
  5. Business Analytics
  6. Security
  7. Software/systems engineering
  8. Business Process Management

For More Information: 

Report:  Get the report and share your thoughts at: http://www.ibm.com/developerworks/techtrendsreport

Twitter:  Join the Twitter conversation: #TechTrends

Videos:

Press Release:  IT Professionals Predict Watson Technology To Transform Education Industry