My last two posts provided a summary of technology predictions and media predictions from Deloitte’s Technology, Media & Telecommunications (TMT) Industry group. In this post I will provide a summary of Deloitte’s predictions for the Telecommunications Industry.
The topics covered in this year's report include the growing importance of mobile search for smartphones, changes in network technologies and pricing plans to cope with the explosion of data, and changes in the scale of wireless contracts both in terms of up-time and duration.
Here’s my summary of Deloitte’s telecommunications predictions for 2010
- The smartphone becomes a search-phone. Mobile search will most certainly become one of the hottest mobile apps and it will be a critical part of any future mobile platform. The next few years will be exciting and first mover advantage will be critical.
- Mobile VoIP becomes a social network. Deloitte says that 2010 could be an inflection year for mobile VoIP. However, I won’t be holding my breath. I think its still a few years away….but I do agree it will be driven by Facebook (and perhaps Twitter) users.
- Widening the bottleneck. Telecom technology helps decongest the mobile network. Deloitte says technologies that help speed up wireless networks should experience healthy growth in 2010. With all the millions of devices accessing networks, there’s bound to be congestion problems.
- Paying for what we eat. Carriers change data pricing and make regulators happy. Similar to trends we are seeing in highway congestion charging, Deloitte says to expect carriers to start billing customers based on how much data they use, when they use it, and also what kind of data is being used.
- Nixing the nines: reliability redefined and reassessed. Deloitte says since enterprises are exploring ways to save money, they will begin to tolerate lower service levels on non-priority services and applications.
- Contract 2.0: long-term solutions shorten and multiply. Deloitte says that while demand for telco solutions will increase, the continued enterprise focus on cost savings will drive shorter contract terms.
- The line goes leaner. And greener. Expect a focus by the telecommunications industry on reducing C02 emissions, with the main driver for that focus being cost savings (rather than a desire to improve the environment).
For more information and detail, check out the 28 page report Deloitte 2010 Global Telecommunications Predictions or you could also listen to the Deloitte Telecommunications Predictions podcast