I’ve been interested this year in understanding how the disruptive social computing trend will impact business processes, workflows, and decision making processes.
Triple Tree, LCC recently released a report that caught my eye: Collaboration, Communities & the Extended Enterprise . The report takes a look at the growth of collaboration tools and the emerging importance of these technologies on the future of enterprise application and infrastructure platforms. For those of you selling the concept of embedding collaboration and communities into enterprise applications, I suggest you take some time to read the report.
For a quick view into the report, the major sections in the table of contents of the report are labeled
- Growth Despite Fragmentation
- Internal Collaboration
- External Collaboration
- Collaboration Platforms
- Users Prefer Less Fragmented Approaches
- The Powerful Differentiation of Communities
- Other Impacts on the Extended Enterprise
- Cloud Compuiting
The premise of the report is that social computing will have significant impact on business processes. Tripletree says that as social features are applied to business computing solutions, it is increasingly important to understand the technical and organizational impact of collaboration platforms. The report discusses how collaboration functions embedded into enterprise applications can improve user adoption and productivity while also enhancing business workflows. Tripletree says that these embedded collaborative functions go beyond “just improving communications between knowledge workers and partners, and includes a growing appreciation for the importance of user-generated content, consumerism and transparency.”
In fact (and this is a very important point), TripleTree asserts that collaboration features will become the very core of every enterprise application suite and that business functionality will become a secondary part of the platform.
The main takeaway of the report for application providers is that if you are not engineering and embedding collaborative capabilities into solutions, you are telling the world you have decided to remain a legacy application vendor.
You can check out the report here http://www.triple-tree.com/research/collaboration_q1_09.pdf
Tripletree also recently held a webcast on this topic. Slides and a mp3 replay are available. Moderated by TripleTree, this webcast centered on a discussion and debate on the usefulness of collaboration and community-centric solutions, where user adoption is being influenced by consumerism, and how a Collaboration solution ROI can be measured through the lens of improved information management. During the webcast, Tripletree introduced the topic and the report discussed above. There were three panelists on the call, who each gave a short presentation on the topic of embedding collaboration capabilities into business processes.
- Dan Carmel, CEO – SpringCM
- Oren Michels, CEO – Mashery
- Alex Van Deusen, Collaboration Specialist – Cisco WebEx