WOMMA School of WOM: The Art & Science of Creating Talkable Brands

SOW On May 9-11 the Word of Mouth Marketing Association (WOMMA) comes to my neck of the woods (Chicago).  The event is the “School of WOM:  The Art & Science of Creating Talkable Brands”.  You can check out the event and register at http://womma.org/schoolofwom/about.html

sow-speakerbadge-1 (2) I’m on the speaking agenda along with my colleague Susan Emerick (@sfemerick) and our friend and colleague, Chris Boudreaux and (@cboudreaux) SVP of Management Consulting, of IBM’s strategic partner, Converseon.  We will be speaking on May 9, Tuesday afternoon.  Our topic is entitled “IBM: Empowering Employees to Participate in Online Conversations.  We’ll discuss how we’ve developed an ongoing social listening and engagement process within IBM designed to enable IBM employees to become active in the social conversations happening everyday.  Hope to see you there.

The School of WOM event has a jam-packed schedule of presentations from brand names you all know, including:

  • IBM
  • Gap
  • Kellogg's
  • Nabisco
  • McDonald's
  • Chick-fil-A
  • SAP
  • Random House

You can check out the full agenda here http://womma.org/schoolofwom/faculty.html

It’s a very rich and full agenda.  I’m really looking forward to it!!

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